The State of the Art in Virtual Reality Applications

 

Virtual reality is a transformative technology that is disrupting many facets of traditional business, media and social communications. This is your chance to discover the commercial and creative opportunities first-hand from VR masters.

Direct from New York & Silicon Valley
1 Day Workshop

 
Executive Briefing   VR Masterclasses
Half-Day (Morning) OR Full Day
For business executives: the latest developments in the VR landscape and practical opportunities for businesses.   For aspiring content creators: learn how to craft or code any type of VR content for professional development.
 
 
 

Speakers

 
 

Sunny Dhillon
Founder and Partner Signia Venture Partners, Silicon Valley

Sunny Dhillon is a founder and partner at Signia Venture Partners, an $85M early stage venture capital fund in Silicon Valley, California. His fund is backed by 2 leading Hollywood movie studios, Chinese internet giant, Tencent, and Paypal founder, Peter Thiel, among others. Sunny specialises in virtual and augmented reality investments alongside consumer and enterprise technology more broadly, investing in seed and Series A stage companies. He's previously had 2 billion dollar exits in his fund over the past 2 years (Cruise Automation, acquired by GM for US$1bn+ after < 2 years; and FunPlus, a Chinese gaming company acquired for ~US$1bn). Prior to venture capital, Sunny was a corporate strategist for Warner Bros in LA, an early employee at a venture-backed spin-off of New Line Cinema, and co-founder of one of the Apple App Store's first mobile dating apps in 2011. He was also a technology sector investment banker previously with Rothschild in London. Sunny is a graduate of Oxford University, the London School of Economics, and has his MBA from Northwestern University's Kellogg School of Management. Sunny's VR/AR expertise has been quoted on Bloomberg Television, in the New York Times, VentureBeat, Variety, Hollywood Reporter, TechCrunch, LA Times, Forbes, Inc Magazine, and others. He has been an active speaker and consultant on VR and AR globally with recent engagements in Tokyo, London, New York, Los Angeles, Beijing, and Zurich.

Duncan Ransom
Academy Award winner and CEO, The Endless Collective, New York

Duncan Ransom is the Founder and CEO of The Endless Collective, a full-service production studio specialising in virtual/augmented reality applications, photo-real digital sculpting and high-end 3D pre-visualisation. Before establishing The Endless Collective, Duncan served as a computer-generated story artist and animator with legendary animation studio, Framestore CFC, where he and his team won the VFX category Academy Award for their work on Gravity. His animation work has also been seen in other visually stunning films including Edge of Tomorrow, 47 Ronin and Clash of the Titans. Duncan is currently focused on using immersive technology tools to help improve and redefine aid in the healthcare, environmental, medical and recreational therapy industries.

Mark Pesce
Co-Creator of VRML, Sydney

Mark Pesce is one of the world’s foremost VR pioneers. He’s also an author, broadcaster and engineer. In 1991 he founded the first consumer virtual reality startup, inventing an orientation sensor for low-cost applications adopted by Sega for its Virtua VR head-mounted display. Three years later he co-invented the Virtual Reality Modeling Language (VRML), which became the first standard for interactive 3D graphics on the World Wide Web. While running the VRML Architecture Group, Mark founded the first startup to use VRML to deliver streaming entertainment. In 1998, he was invited to found the Graduate Program in Interactive Media at USC’s world-famous School of Cinema-Television, teaching the next generation of creative professionals how to master new storytelling technologies. Mark was invited to Sydney in 2003 to establish an Emerging Media program at AFTRS. He has an Honorary Appointment in the Digital Cultures Program at the University of Sydney. Mark writes for internationally respected tech publication, The Register, and was a panelist on the ABC’s hit series The New Inventors for seven years. He currently hosts This Week in Startups Australia, the nation’s leading tech podcast.

X Media Lab

X Media Lab (XML) is helping to change the world by teaching the core advanced skill sets of the new innovation industries - data-driven storytelling using visualisation tools and Artificial Intelligence software. It is one of the world’s most prestigious digital media events. Over the past 13 years, XML has run major international conferences and workshops in 22 global cities including Sydney, London, Los Angeles, Beijing, Shanghai, Amsterdam, Mumbai and Singapore.

 

1 Day Workshop Agenda

 

Executive Briefing - Half-Day (Morning)

 
 

This session is for business executives that need to understand the latest developments in the VR landscape. Explore the practical opportunities for business applications with case studies, best practices and emerging VR trends that will impact Australian businesses.

Session One: The State of the Art

Learn everything you need to know about the current state of VR, how the technology is impacting business and what this means for the future of customer experience.

Session Two: Best Practices and Case Studies

Real-world business, corporate, commercial and enterprise examples for inspiration and the difference it can make in Australia and around the world.

 
 

VR Masterclasses - Full Day

 
 

The afternoon sessions are streamed into separate sessions for practitioners and aspiring content creators. This is your chance to learn how to code or craft any type of VR content.

 
 

Stream 1: How To Code Web VR Objects and Content with VRML creator Mark Pesci (Sydney)

 
 

In this three-hour masterclass, Mark will teach you how to code VR objects and content using an array of free Open Source software tools. By the end of this session, you’ll be ready to start creating your own VR content.

 
 

Stream 2: The Creative Craft of Making VR Content with Academy Award Winner Duncan Ransom (New York)

 
 

Academy Award-winning VFX artist and VR expert Duncan will teach you about the art of creating VR content in this masterclass. This step-by-step guide to creating 360 VR video will cover everything from rigs and artistic parameters to human-centred design.

 
 

Strictly Limited Seats - Book Your Place Now

This is an exclusive event with only 20 spaces available for public purchase.

 
     
 

VR for Business is Coming

Businesses are beginning to experiment with new ways to engage customers through immersive and interactive virtual experiences. This is your chance to get ahead of the pack.

These are just a few examples of global brands using VR in marketing:

  • Cocoa Cola: created a virtual reality sleigh ride, so that thousands of people all over Poland could be immersed in this virtual world and were Santa Claus for a day!
  • McDonalds: released their own Google Cardboard for a trial run in Sweden. The happy meal toy is the McDonald’s Cardboard VR Headset.
  • Boursin - Sensorium: the soft cheese supplier created a virtual reality experience that takes people on a journey through a fridge full of delightful treats.
  • TopShop: offered members of the public a unique front-row view of their exclusive runway show during London Fashion Week using a 360 panoramic video stream.
  • Volvo: put people in the virtual cockpit to test drive a new model through an idyllic ride around the country.
  • Marriott: virtually transported people to a beach paradise and other holiday locations.
 

 

BOOK YOUR PLACE NOW

   
   

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