Scott-Bradley Pearce

CBS Interactive; Executive Producer www.adikted.tv (Sydney)
 
He was there before the digital big bang, before the beginning of time as we know it: before Netscape.

He is a digital media pioneer. Over the past thirteen years he has worked in and co-owned some of Australia's leading digital agencies, including Big Hand Asia Pacific, Brainwaave Interactive and MediaZoo.

Scott has worked on some of the country's leading-edge solutions, such as the Games Information Portal for the Australian Olympic Co-ordination Authority, and is a pioneer in the Australian streaming media industry. He continues to focus on effective management of channel strategies and helps drive customer's digital and cross-media solutions. In 1996 he oversaw the country's first web-based outside broadcast and was the technical director for a multi-channel video play in 1998.

Today he works with CNET Networks Australia's business strategy team to extend its brand, with a specific focus on the development of effective strategies that reflect the best practice for convergence. These include online broadcast, mobile technologies and traditional media broadcast plays. His breadth of experience enables CNET Networks Australia to strengthen its media solution by developing both short and long term channel strategies, enabling them to realise their goals while achieving a strong return on investment.

He is the executive producer of adikted.tv, a digital video platform which is breaking new ground with Australian content and supports young Australian producers. The adikted.tv platform boasts market leading technology and flexible business models for content owners.