Tom Kennedy
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Director, Digital Strategy, Legion Interactive, and Australian Film Commissioner (Sydney)
As a Director of the Internet Industry Association (IIA), Chairman of Digital Content Action Agenda Experts Group (DCITA), and a Commissioner of the Australian Film Commission (AFC), Tom is widely regarded as one of the most influential and experienced figures in the Australian interactive community. He has over 18 years experience in media and technology, spanning software publishing and distribution and interactive content creation and management.
In his early career, he headed the Asia Pacific operations of Media Vision Inc., a Silicon Valley multimedia pioneer, and has held senior marketing roles with Merisel Pty Ltd and Panasonic Australia Pty Ltd.
In recent times he was CEO of Hyro Limited (ASX-HYO), a digital agency with offices in Sydney, Melbourne, Singapore and Bangkok, from November 2003 to December 2004; Managing Director of Beyond Online Limited, July 1999 to May 2003 including leading the company to a public listing in March 2000 (ASX- BYO); and Managing Director of Brainwaave Interactive Pty Limited, which he founded under AAV, a division of John Fairfax Holdings Limited in 1995, before spearheading a management buyout from Fairfax in 1998.
Tom is a past president of the Australian Interactive Media Industry Association (AIMIA) 1997-98 and until 2003, was a board member for eight years. He has been an advisor to the Australian Cultural Network, a member of the Digital Television Advisory Group, and is a member of the Joint Singapore Australia IT Council, a member of the Australian Information Economy Advisory Council (AIEAC) and a member of the National Bandwidth Enquiry. In 2002 he was appointed to the Australian Government's Broadband Advisory Group (BAG).
From 2000 to 2004, he was a director of the Biennale of Sydney.
Tom's global view on the digital media industry and audience provides brand insights and strategic positioning that assists clients in future-proofing their communications with a fast moving digital audience.











