What is the Process of the Lab?

The uniquely successful XMediaLab process is based on two core organizing principles:

No. 1) the "Open Space" facilitation process, whose creator Harrison Owen was motivated by his realization that the most valuable parts of all the conferences he attended was not the speakers presentations, but rather the coffee breaks! X|Media|Lab is one long rolling series of coffee breaks.

No. 2) the logic of the Internet: self-selecting and self-organising. At any time during the Lab, each project team is talking to exactly who they want to talk to, about their own project idea.

No-one "manages" XMediaLab, it "happens".

Each project team selects who they want to talk to, when, about what, one-on-one.
 
That's why everyone loves the experience so much. It's all about everyone helping each other’s commercial media idea get to market.