What is XMediaLab About?

XMediaLab is all about assisting companies in each location to increase the chances of achieving commercial success with their own creative industry ideas.

Each Lab event focuses on creativity and innovation, technology know-how, business thinking, and investment opportunities by linking the local companies to the world’s best creative industries people.

We focus on the emergent media markets: the “new media, new geographies” – the new centers that are re-configuring the power structures, and economics of the creative and cultural industries.

The ‘X’ in XMediaLab is the key to understanding what the Lab is all about:

‘X’ stands for: Cross Platform, and Cross Disciplinary, of course. But it also definitely stands for “cross cultural”. XML celebrates the genuinely international nature of our network of people and events.

‘X‘ also indicates that the “intersections” of people, skills, and ideas are the cross-roads where original creativity takes place. And it also symbolises that “X Marks the Spot” – where, as all map readers know, the hidden treasures are buried.

The character ‘X‘ also clearly illustrates the “critical moment”, the “crossing over”, the time when some thing … becomes some thing else.

And finally, ‘X’ stands for the unknown. If the future is merely the past programmed to happen over again, there would be no need for XMediaLab.

The Lab helps bring this un-known and un-formed future into being through the shared inspiration, creativity, and know-how of everyone who participates at each X|Media|Lab.

That’s why every Lab event, above all, is something joyful.