About

We are delighted to be partnering with Netherlands Public Broadcasting to stage XML Amsterdam "Public Media" as part of the annual NPOX Festival.

XML Amsterdam begins with a VIP Welcoming Reception on Monday 16th November at 4.30pm at the NPOX Festival

XML Amsterdam consists of two parts: the Pro-Day Conference (17th November) for 150 invitation-only guests drawn from a cross-section of Dutch and European media creatives and power-brokers; and then the Lab itself (18th November) at which teams drawn from NPO’s 12 thematic channels plus selected applications from companies to attend the Lab, will work one-on-one with the International Mentors on all aspects of public media and broadcasting.

Issues to be covered include: multi-channel programming and brand experience; interaction and interface design; audience behaviour; cloud content and distribution strategies; product life-cycles; and commissioning strategies. What is possible? And how to go about it?

The venue for the Pro-Day Conference is the ultra-hip Netherlands Institute for Sound and Vision, while the venue for the Lab is the beautiful and historic Felix Meritus’ European Center for Art, Culture and Science.

The Lab will be the usual social and cultural joy, plus always the great business and networking opportunities that arise from every XMediaLab event.

All of this in one of the world’s most beautiful cities, and with some of public media’s star names!

International Mentors at XML Amsterdam include:

• Dale Herigstad - 4 times Emmy Award winner and Founder of Schematic (London, Los Angeles)
  
• Marcelino Ford-Levine - Head of Interactive at Intel’s Digital Home Group (Los Angeles)
  
• Michel Mol - Director of Innovation and New Media at NPO (Amsterdam)
  
• Dr. Marie-Jose Montpetit - Invited scientist in Electrical Engineering and Computer Science at MIT  (Massachussets)
  
• Adrian Sexton - Co-founder and CEO, New Medici, formerly Digital Head of Lionsgate & Participant Media (Los Angeles)
• Dan Armstrong - Managing Consultant, Takashi Mobile / Co-Founder, Rabo Mobiel B.V. (Amsterdam)
• Damien Marchi - Vice President, Production for FremantleMedia (London)
  
• Meg Pickard - Head of Communities and User Experience, The Guardian (London)
  
• Peter Slavenburg - Co-founder and Director, NorthernLight (Amsterdam)
• Chris Winter - Manager of Innovation, Australian Broadcasting Corporation (Sydney)
  
• Alex Hutchison - Creative Director, Electronic Arts (Vancouver)
  
• Ondi Timoner - Two-times Sundance Grand Jury Award Winner (Los Angeles)
  
• Peter Kentie - Marketing Manager, PSV Eindhoven (Eindhoven)
• Justin Kniest - Founder and CEO of MarketMe (Amsterdam)
• Seth Shapiro - Principal, New Amsterdam Media (Los Angeles)

The Mentors

XMediaLab has access to a superb roster of some of the world's leading digital media practitioners, innovators, and power-brokers.  International Mentors and Speakers at XMediaLab Amsterdam "Public Media" include: (click on image for full bio)

Dale Herigstad

Four times Emmy Award Winner, and Winner of the inaugural Interactive Emmy Award (London, Los Angeles)

With twenty-five years in graphic design for television and film, and over a dozen years experience working with interactive user interface design, Dale brings a unique perspective to his role as Schematic's Creative Director and co-founder.

Marcelino Ford-Livene

General Manager of Interactive Content and Advanced Advertising Development, Intel Digital Home Group (Los Angeles)

Marcelino Ford-Livene has a wide range of business, operational and creative experience in the interactive and traditional media industries.

Michel Mol

Director of Innovation and New Media, Netherlands Public Broadcasting (NPB) (Amsterdam)

Michel is responsible for the leading innovation of the broadcasters, including “future proofings”, its TV, radio and digital activities.

Dr. Marie-José Montpetit

Invited Scientist, Electrical Engineering Computer Science, MIT (Massachussets)
 
Marie-José Montpetit is an invited scientist in the Electrical Engineering and Computer Science at MIT focusing on video convergence.

Adrian Sexton

CEO, New Medici (Former Digital Head, Lionsgate and Participant Media)

Adrian Sexton is Co-Founder & CEO of New Medici LLC, a media strategy + lifestyle innovation network.

Damien Marchi

Vice President, Production for FremantleMedia (London)

Damien Marchi is an Emmy Award winning multi-platform specialist with over ten years experience in digital media, broadcast media and branded entertainment.

As Vice-President, Production Damien oversees all FremantleMedia's FMX digital media productions in the UK and the US, turning ideas into tangible projects and managing teams of producers. In parallel, Damien is also in charge of running the digital media network within FremantleMedia at a European level.

Meg Pickard

Head of Social Media Development, Guardian News & Media (London)

Meg Pickard is the Head of Social Media Development for Guardian News & Media, responsible for developing and supporting existing and new social web strategy and interactive experiences.

Chris Winter

Manager, New Services, ABC Innovation (Sydney)

Chris Winter comes from a long background in new media: as the establishing manager of the ABC’s digital TV service ABC2, interactive TV and multi-platform projects, datacasting and mobile TV trials, and digital TV and iTV free-to-air industry policy groups.

Alex Hutchison

Creative Director at Electronic Arts (Montreal)

Alex Hutchison was the Lead Designer on two of the most successful and influential computer games of all time: The Sims and Spore. Do we have to say anything more?

Ondi Timoner

Twice Winner of the Sundance Grand Jury Prize for Best Documentary (Los Angeles)

 
Ondi Timoner is an American film director, producer and editor. She is the only director to win a Sundance grand jury award twice in the prestigious festival's history for her two documentaries DIG! and We Live in Public.

Dan Armstrong

Managing Consultant, Takashi Mobile / Co-Founder, Rabo Mobiel B.V. (Amsterdam)

Mr. Armstrong is curently working on projects in television, content and transactions security and has worked in 2009 to bring mobile web access, banking and payments applications in developing countries, focusing on East Africa. 

Justin Kniest

Founder, Market Me (Amsterdam)

Justin Kniest has been working in the live music industry since 1996 as a live entertainment event producer, music promotor of Dutch and international artists and as Managing Director of de Grote Prijs van Nederland and Paradiso-Melkweg Productionhouse.

Peter Kentie

Marketing Manager, PSV Eindhoven (Eindhoven)

Peter is responsible for marketing and media at football club PSV Eindhoven.  The renowned club has an innovative marketing strategy with a strong emphasis on value creation through (cross) media reach to connect to the fans and customers.

Peter Slavenburg

Co-founder and Director, NorthernLight (Amsterdam)

A creative designer and respected project leader who never loses sight of the initial design goals of a project, Peter Slavenburg is the co-founder and Director of NorthernLight.

Seth Shapiro

Principal, New Amsterdam Media (Los Angeles)

Seth Shapiro is a two-time Emmy® winner and a leader in the profitable application of new technology to emerging business models.

The Lab

XMediaLab is a uniquely exciting creative event for digital media professionals.

XMediaLab consists of a one-day Professional Conference Day that showcases all the Mentors as Speakers. The Lab itself is an intensive two-day creative ideas and business matching environment for the selected participants who get to work directly on their own project ideas with a range of the world's best digital media experts, and build business opportunities with other Lab participants.

The XMediaLab experience increases the chances of getting your project idea to market and achieving commercial success. You also enter into an impeccable international network of digital media stars with their superb expertise and high-value international contacts.

The environment of the Lab allows participating companies and teams to schedule their own unique Lab experience by selecting for themselves which Mentors they choose to spend their one-on-one time with.

It's a form of elite personal consultation with a range of the world's outstanding digital media people about your own project ideas. And you make friends with the international stars.

Previous project teams have ranged from independent start-ups which have gone on to win awards at MIPCOM in Cannes, UNESCO in New York, AIMIA in Australia; to Lonely Planet; ABC’s Rage and The Chaser; Disney Internet Group from Tokyo; Zuji.com; India’s biggest games and animation company; and world leading Virtual Worlds platform. Project teams have come from the UK, Hong Kong, China, Australia, Japan, Germany, Korea, Singapore, Indonesia, Malaysia, India and New Zealand.

The "X" in XMediaLab stands for: Cross Platform, Cross Disciplinary, and Cross Cultural.

Participation in XMediaLab Amsterdam is by invitation only.


Previous Lab participants have been laudatory in their praise for this unique experience. Typical comments include:

Getting There

National Sound & Vision Centre

XMediaLab Amsterdam "Public Media" VIP Networking Reception (16th Nov) and Professional Day Conference (17th Nov) will be held at the extraordinary National Sound & Vision Centre located at the Media Park in Hilversum.

Sumatralaan 45
1200BB Hilversum, Netherlands

The National Sound & Vision Centre is approximately 40 minutes from Amsterdam Schiphol airport by train and 35 minutes from Amsterdam City Centre.

See it on a map.
   

Felix Meritus European Centre for Art, Culture and Science

The Lab itself (18th Nov) is being held at the 'Felis Meritus' European Centre for Art, Culture and Science.

Keizergracht 324
NL-1016 EX Amsterdam

See it on a map.