About

XML has long been an advocate of the creative and commercial prospects for ‘serious games’ and ‘game-based learning’. In fact, the Serious Games Lab we staged in Singapore 3 years ago is still one of the best attended SG events held in the world with almost 500 delegates.

So we welcome our partnership with China’s most prestigious tertiary institution, Tsinghua University, and with Zhonggauncun, China’s first, biggest and most important Technology Park, to stage “Serious Games China”. All the partners are committed long-term to building XML Beijing into the principal event linking China and the international serious games communities.

If you want to get connected to China’s network of serious games developers, technology parks, universities, government officials, and cultural institutions operating in this space, you will not find any better entry point than XML Beijing.

And with friends such as our China partners, it’s going to get much, much bigger!

Confirmed participants include:

• Noah Falstein - President, The Inspiracy (San Francisco)
  
• John Welsh - Program Manager and Development Manager for Serious Games, Sydac (Adelaide)
• Dr. Fischer Cai - Co-President of the International Simulation And Gaming Association (Singapore)
• Jiang Ke - Founder of Zhongguancun Digital Entertainment Industry Association (Beijing)
• Fei Guangzheng - Professor at China Communication University, School of Game Design (Beijing)
• Li Zhongliang - Chairman of Beijing Rui Guang Technology Ltd. (Beijing)
• Liu Jinjun - Chairman of Beijing Zhonghanchuangyi Animation and Games Industry Incubator (Beijing)
• Wang Liqun - Chairman of Beijing Institute of New Media Research Center (Beijing)
• Prof. Zhang Jingcheng - Director of China Creative Industries Research Center (Beijing)
• Xie Jun - Game Designer of Shanghai Ubisoft Game Design Computer Software Ltd. (Shanghai)

The Mentors

The International Mentors line-up for XMediaLab Beijing "Serious Games China" will be announced soon!

Noah Falstein

President, The Inspiracy (San Francisco)

Noah Falstein is one the gaming world’s pre-eminent authorities, and is often called the ‘Father of Serious Games’ in the West.

John Welsh

Program Manager and Development Manager for Serious Games, Sydac (Adelaide)

After a career as on Officer in the British Army, John joined the simulation company Sydac as the Program Manager for defence and the development manager for serious games, John added serious game capabilities to the company’s defence, transportation and healthcare simulation work.  

Dr. Fischer Cai

Co-President of the International Simulation And Gaming Association (Singapore)
 

Dr Fischer Cai has over 15 years experience in Simulation and Gaming and is Co-President of the International Simulation And Gaming Association (ISAGA). 

Jiang Ke

Founder of Zhongguancun Digital Entertainment industry Association and Zhongguancun High-tech Enterprises Association; General Manager of the Qingdao Animation and Game Industry Incubator; and Secretary-General of Zhongguancun Animation and Games incubator.

Fei Guangzheng

Professor at China Communication University, School of Game Design, Dean of Animation Department, and Co-Founder of the Professional Game Design Association.

 

Li Zhongliang

Chairman of Beijing Rui Guang Technology Ltd; Vice President of Beijing Private Entrepreneurs Association; Vice President of Zhongguancun High-tech Enterprises Association; Vice Chairman of Zhongguancun Investment and Financing Association; Chairman of Zhongguancun Investment and Financing Union; and Director of the Zhongguancun Venture Capital Office.
 

Regularly listed as one of China’s “Top Ten Entreprenuers”.

Liu Jinjun

Chairman of Beijing Zhonghanchuangyi Animation and Games Industry Incubator; Chairman of Administrative Committee of Zhongguancun Science Park; Managing Director of Beijing Zhonghai Investment Company; and Distinguished Lecturer of Tsinghua University Center for Entrepreneurship

Wang Liqun

Director of Beijing Institute of New Media Research Center; Director of Beijing Institute of Technology, Center for Arts Education; and Head of Digital Performance and Simulation Technology

 

Prof. Zhang Jingcheng

Director of China Creative Industries Research Center; Research Fellow of Beijing Academy of Science and Technology; Editor-in-chief of “Chinese Creative Industries Report”

 

Xie Jun

Game Designer of Shanghai Ubisoft Game Design Computer Software Ltd.

Getting There

XMediaLab Beijing will take place at the world famous Zhongguancun Technology Park and Tsinghua University, Beijing - located in the beautiful Haidian District, Beijing.

View XMediaLab Beijing "Serious Games China" in a larger map