About

While the market for the entertainment games is relatively mature, the potential of education, training, pedagogical, and serious games (‘game-based learning’) is increasing exponentially. Singapore is the place to be if you have professional interests in these fields, not only for the Lab and its usual extraordinary line-up of International Mentors, but also for the very extensive support and investment in this area from the Lab’s major partner, the Media Development Authority (MDA), as well as the InfoComm Development Authority (IDA), the National Research Foundation (NRF), the Ministry of Education (MOE), and the entirety of the education system – Universities, Polytechnics, and schools. The atmosphere is vibrant, committed, well-resourced, and forward-looking.

A range of truly outstanding international and local speakers will give you the low-down on what you need to know about “Learning from Games”- the education, training, pedagogical, community, and “serious” aspects of computer games.

International Mentors Include:

• Ian Livingstone OBE - Production Acquisitions Director, Eidos (UK)
• John Buchanan - Entertainment Technology Center at Carnegie Mellon University and previously Head of Research at Electronic Arts (USA)
• Chris Deering - Chairman of the Board, Codemasters, previously President of Sony Computer Entertainment - Europe (UK)
• Noah Falstein - Founder, The Inspiracy, Board Member, Serious Games Summit (USA)
• Tracey Fullerton - Professor and Co-Director, Electronic Arts Game Innovation Lab, USC (USA)
• Katie Salen - Associate Professor in Design & Technology, Parsons The New School of Design (USA)
• Richard Sandford - Learning Researcher, Futurelab (UK)
• Caryl Shaw - Pollinated Content Producer, Spore, Maxis (USA)
• Sandy Chen - Author of "Serious Games: Games that Educate, Train and Inform" (USA)
• Chee Yam San - Associate Professor, Learning Sciences Academic Group and Learning Sciences Lab, NIE  (Singapore)
• Jyri Salomaa - Nokia Research Center, Beijing (China)

Singapore is leading the world in the investment and development of Computer Games in Education through the Media Development Authority (MDA), InfoComm Development Authority, Ministry of Education (MOE), the National Research Foundation (NRF), along with extensive commitments from the entire Higher Education sector.

If you are a teacher, educator, policy person, or games professional interested in creating educational games experiences, this is the one day you need to attend - with utterly exceptional value pricing thanks to our partners and supporters. The XMediaLab Pro Day Conference provides participants with clarity of focus, richness of practical information, a variety of international perspectives and examples, and quality networking opportunities.

Update yourself in a day!

The Mentors

XMediaLab Singapore "Learning from Games" features a range of the world's best serious games and games practitioners (click on image for bio):

Ian Livingstone OBE

Production Acquisitions Director, Eidos (London)

Ian Livingstone is the Product Acquisitions Director at Eidos, and a leading pioneer of interactive entertainment.  In 1975 he founded Games Workshop Ltd with Steve Jackson and launched Dungeons & Dragons in Europe and the Games Workshops retail chain. 

Chris Deering

Chairman, Codemasters; formerly President of Sony Computer Entertainment – Europe (London)

Chris Deering has led multicultural motion picture video and computer game publishing for nearly 3 decades, initially as Vice President – International for Atari game consoles and computers, and subsequently as Executive Vice President and COO for Columbia Pictures International Video, and from 1995 to 2005 as President of Sony Computer Entertainment - Europe (SCEE).

Caryl Shaw

Pollinated Content Producer, Spore, Maxis (San Francisco

With over 12 years of experience building online communities, Caryl most recently managed the websites for The Sims and Simcity before creating and launching the website for The Sims 2.

John Buchanan

Entertainment Technology Center of Carnegie Mellon University, previously Head of Research at Electronic Arts (USA)

John Buchanan is a Professor at the prestigious Entertainment Technology Center of Carnegie Mellon University, and previously Head of Research at Electronic Arts (EA), the world’s largest games publisher.

Jyri Salomaa

Head of Research, Nokia China (Beijing)

As research team leader in Nokia Research Center Beijing, Jyri is currently responsible for research in services and applications area focusing on Asian markets.

Katie Salen

Associate Professor in Design and Technology, Parsons The New School of Design (New York)

Katie Salen is an Associate Professor in Design and Technology, Parsons The New School for Design and co-author of Rules of Play: Game Design Fundamentals, a textbook on game design, as well as The Game Design Reader, both from MIT Press.

Tracy Fullerton

Professor and Co-Director, Electronic Arts Game Innovation Lab, USC (Los Angeles)

Tracey Fullerton is a game designer, educator and writer with fifteen years of professional experience.

Sande Chen

Author of “Serious Games: Games That Educate, Train, and Inform”, Freelance Writer and Game Designer (San Francisco)

Zhan Ye

President, GameVision; Strategic Investment Consultant, Giant Interactive Group (Beijing, Chicago)
 
Zhan Ye is President, GameVision, and a Strategic Investment Consultant for Giant Interactive Group, China’s leading online game developers and operators in terms of revenues. 

The Lab

XMediaLab is the internationally acclaimed digital media think-tank and creative workshop for digital media professionals. XMediaLab is established in Australia and Singapore and features a range of the world’s outstanding digital media practitioners, innovators, and power-brokers.

XMediaLab is an intensive two-day creative workshop and international network for selected teams who get to work directly on their own project ideas with a range of the world’s best digital media experts.

The XMediaLab experience increases the chances of getting your project idea to market and achieving commercial success. You also enter into an impeccable international network of digital media stars with their superb expertise and golden rolodexes of important contacts.

The environment of The Lab allows participating companies and teams to schedule their own unique Lab experience by selecting for themselves which Mentors they choose to spend their one-on-one time with.

It's a form of elite personal consultation with a range of the world’s outstanding digital media people about your own project ideas. And make friends with the international stars.

The 2006 Singapore Lab is looking for 8 great projects along the general theme of "Learning from Games" - any projects concerned with the educational, pedagogical, or "serious" aspects of computer games.

The projects may still have an entertainment, educational, or an informational basis.