About

XMediaLab: Film X-tended features the cross-media producers from AVATAR and LOST.

XML: Film X-tended explores what digital can bring to a feature film, with a focus on ‘transmedia’: the use of digital platforms to extend narrative and build interactive content around a linear property. Examples include Apps, online extensions, Alternate Reality Games extending the narrative and reach of the film, along with dynamic social media strategies giving audiences the opportunity to connect and participate with characters, filmmakers, and each other.

XML: Film X-tended consists of two parts: 1) the Pro Day Conference (28th July) for a general audience of film, screen and digital media professionals for which just 170 places are available; and 2) the Lab itself (29th July) at which selected 'Film X-tended' projects work one-on-one with the International Mentors - gaining high-level elite personal consultation and entering into an impeccable international network.

The XML: Film X-tended Pro Day Conference will be held in one of Australia's most iconic venues, the Australian Center for the Moving Image; while the venue for the Lab is the beautiful art deco Forum Theatre. The Lab will be the usual social and cultural joy, plus always the great business opportunities and connections that arise from every XMediaLab event.

This is your opportunity to learn from and work with world's leading transmedia pioneers!

International Speakers/Mentors include:

• Nathan Mayfield – One of the world’s leading transmedia producers: LOST, SPOOKS INTERACTIVE, DAY X EXISTS (Brisbane)

• Jeff Gomez – CEO of Starlight Runner Entertainment, who was behind transmedia strategies for AVATAR, PIRATES OF THE CARIBBEAN, TRANSFORMERS & more (New York)
  

• Gavin McGarry – President of Jumpwire Media, former Head of Cross Platform for Endemol, and creator of some of the first cross media TV content with NBC and Discovery (New York)

• Suzanne Stefanac – Media and technology strategist, former Director of the American Film Institute's Digital Content Lab (Los Angeles)

• Dibakar Banerjee – Writer/Director of India's first digital feature LSD: LOVE SEX AUR DHOKA (Mumbai)

• Josh Shore - Filmmaker, Media/Brand Strategist, Co-founder of GNN (Guerilla News Network) (New York)

• James Franklin - Founder and Creative Director, Pixeco a digital design studio for filmmakers (Auckland)

• Morgan Jaffit – One of Australia’s leading game developers and designers: PANDEMIC, HAPPY FEET (Brisbane)

• Jarod Green - Director of Radicallove - Creator of BEACHED AZ (Sydney)

• Lisa Gray – Head of Content, The Feds: video mashup tool for THE GRUEN TRANSFER (Sydney)

• Christy Dena – Director, Universe Creation 101: worked on Tim Kring’s CONSPIRACY FOR GOOD (Melbourne)
   

If you have a film idea in development - be it documentary, animation, sci-fi, horror, rom-com or drama - X|Media|Lab: Film X-tended is an event not to be missed!

Interstate project teams are eligible to receive interstate airtravel and accommodation from Screen Australia.

Nominations for the Lab have now closed.

The Pro-Day Conference is now sold out and the waiting list has closed.

The Mentors

XMediaLab has access to a superb roster of some of the world's leading digital media practitioners, innovators, and power-brokers.  International Mentors and Speakers for XMediaLab: Film X-tended include (click on image or pic for full bios):

Nathan Mayfield

Chief Creative Officer and co-founder, Hoodlum (Brisbane)

Nathan Mayfield is the Chief Creative Officer and co-founder of Hoodlum, an award winning company that specializes in producing high quality entertainment content for multiple platforms.

Jeff Gomez

President & Chief Executive Officer, Starlight Runner Entertainment (New York)

Jeff Gomez is an expert at transmedia storytelling, incubating new entertainment properties, strategic planning and production for cross-platform implementation.

Gavin McGarry

President, Jumpwire Media (New York)

Before founding Jumpwire Media in 2009 Gavin worked for online video start up Joost and was the Head of Cross Platform Business Development at global television production company Endemol.

Suzanne Stefanac

Media & Technology Strategist; former Director of the American Film Institute's Digital Content Lab (Los Angeles)

A journalist from 1982 until 1994, she wrote about digital issues for Wired, Macworld, New York Times, and Rolling Stone, among others.

Dibakar Banerjee

Multiple Award winning Film Director (Mumbai)

Dibakar Banerjee is a highly decorated Indian film director and screenwriter.

Morgan Jaffit

One of Australia's leading game developers (Brisbane)

Morgan has developed a number of critically and commercially successful games over his decade in the industry.  He has shipped millions of units across every major platform with games that run the gamut from the casual to hardcore markets.

Lisa Gray

Head of Content, The Feds (Sydney)

Lisa has been with the Feds since November 2007. Within her role as Head of Content, she has instigated the development of long form television productions and interactive initiatives, both in a directorial and production capacity.

Christy Dena

Director, Universe Creation 101 (Melbourne)

Christy Dena specializes in the design and production of trans/cross-media projects.

Jackie Turnure

Head of Development, Hoodlum (Brisbane)

Jackie Turnure is Head of Development at Hoodlum, a two-time Emmy ® award winning entertainment company based in Australia that specializes in producing high quality campaigns for multiple platforms.

Jarod Green

Director, Radical Love (Sydney)

Jarod cultivated a love for creative ideas at university where he wrote, directed and produced several plays as part of the Macquarie University Drama Society, of which he was also President. Whilst gaining his degree in Visual Media, Jarod began his own company in 2001 with a dream to revolutionise online digital media management in the education system.

Josh Shore

Media Activist, Filmmaker, Television Producer, Media/Brand Strategist (New York)

Josh Shore is a filmmaker, television creator/producer, media/brand strategist and catalyst of socially transformative enterprises.

James Franklin

Founder and Creative Director, Pixeco (Auckland)

Conference Day

10.00am - 5.00pm

Cinema 1, Australian Centre for the Moving Image

THE PRO-DAY CONFERENCE HAS SOLD OUT

The XMediaLab: Film X-tended Pro Day Conference is the must-attend digital media event for screen practitioners and digital media entrepreneurs who wish to extend their film ideas beyond a single screen.

Featuring the digital innovators behind AVATAR and LOST.

The XML:Film X-tended Pro Day Conference explores what digital can bring to a feature film, with a focus on ‘transmedia’: the use of digital platforms to extend narrative and build interactive content around a linear property. Examples include Apps, online extensions, Alternate Reality Games extending the narrative and reach of the film, along with dynamic social media strategies giving audiences the opportunity to connect and participate with characters, filmmakers, and each other.

The XML: Film X-tended Pro Day Conference will be held in one of Australia's most iconic venues, the Australian Center for the Moving Image

This is your opportunity to learn from and network with world's leading transmedia pioneers!

If you have a film idea in development - be it documentary, animation, sci-fi, horror, rom-com or drama - XMediaLab: Film X-tended is an event not to be missed!

International Speakers/Mentors include:

• Nathan Mayfield – One of the world’s leading transmedia producers: LOST, SPOOKS INTERACTIVE, DAY X EXISTS (Brisbane)

• Jeff Gomez – CEO of Starlight Runner Entertainment, who was behind transmedia strategies for AVATAR, PIRATES OF THE CARIBBEAN, TRANSFORMERS & more (New York)
  

• Gavin McGarry – President of Jumpwire Media, former Head of Cross Platform for Endemol, and creator of some of the first cross media TV content with NBC and Discovery (New York)

• Suzanne Stefanac – Media and technology strategist, former Director of the American Film Institute's Digital Content Lab (Los Angeles)

• Dibakar Banerjee – Writer/Director of India's first digital feature LSD: LOVE SEX AUR DHOKA (Mumbai)

• Morgan Jaffit – One of Australia’s leading game developers and designers: PANDEMIC, HAPPY FEET (Brisbane)

• Lisa Gray – Head of Content, The Feds: video mashup tool for THE GRUEN TRANSFER (Sydney)

• Christy Dena – Transmedia designer and producer: worked on Tim Kring’s CONSPIRACY FOR GOOD (Melbourne)
   

The Lab

XMediaLab: Film X-tended is a uniquely exciting creative event for feature film and digital media professionals.

XML: Film X-tended consists of a one-day Pro Day Conference (28th July) that showcases all the Mentors as Speakers. The Lab (29th July) itself is an intensive one-day creative ideas and mentoring environment for selected project teams and film companies who get to work directly on their own "Film X-tended" ideas with a range of the world's best transmedia experts.

The Lab experience increases the chances of getting your film and transmedia ideas to market and achieving commercial success. You also enter into an impeccable international network of digital media stars and entrepreneurs with their superb expertise and high-value international contacts.

The environment of the Lab allows the participating teams to schedule their own unique Lab experience by selecting for themselves which Mentors they choose to spend their one-on-one time with.

It's a form of elite personal consultation with a range of the world's outstanding digital media people about your own project ideas. And you make friends with the international stars.

Previous project teams have ranged from independent start-ups which have gone on to win awards at MIPCOM in Cannes, UNESCO in New York, AIMIA in Australia; to Lonely Planet; ABC’s Rage and The Chaser; Disney Internet Group from Tokyo; Zuji.com; India’s biggest games and animation company; and world leading Virtual Worlds platform. Project teams have come from the UK, Sweden, Norway, France, Netherlands, Hong Kong, China, Australia, Japan, Germany, Korea, Singapore, Indonesia, Malaysia, India, New Zealand and the USA.

The "X" in XMediaLab stands for: Cross Platform, Cross Disciplinary, and Cross Cultural.

XMediaLab: Film X-tended is seeking 8 outstanding film projects across all genres: documentary, animation, sci-fi, horror, rom-com, drama... which are exploring transmedia extensions.

Interstate project teams are eligible to receive interstate airtravel and accommodation from Screen Australia.

Previous Lab participants have been laudatory in their praise for this unique experience. Typical comments include:

Nominations for the Film X-tended Lab have now closed.

Getting There

Pro-Day Conference - Wednesday 28th July, 2010

10.00am - 5.00pm

XMediaLab: Film X-tended Pro-Day Conference will be held at Cinema One at the Australian Centre of the Moving Image

Federation Square, Melbourne VIC 3000

Registration will commence at 9.00am for a 10.00am (sharp!) start.

The Lab - Thursday 29th July, 2010

9.00am - 5.00pm

The Lab will be held in the gorgeous art-deco The Forum building.

154 Flinders Street, Melbournve VIC 3000

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