About

The XMediaLab Masterclass series gives you unparalleled access to some of the world's leading digital media professionals who share with you their insights and knowledge over a structured three-hour course.

Presented by: Ming Chan, Emmy Award winning CEO/CTO The1stMovement (Los Angeles)

Creating an Award-winning Digital Advertising Campaign from Start to Finish - will assist you to do just that!

Ming Chan will walk you through the entire process, from start to finish to show you how he created one of the most impactful digital campaigns for the AT&T Team USA Soundtrack for the 2008 Beijing Olympics.

With over $1 million USD generated (10x their original estimates) for the US Olympic athletes and over 60 million media impressions, this integrated online campaign combined all aspects of online marketing (web, social media, mobile) and remains one of the most successful campaigns AT&T, USOC and NBC has ever produced. 

Ming Chan, CEO/CTO of The1stMovement, as the digital partner of the program, will walk through the entire process of strategy conceptualisation, design, to development and deployment.

You can read what AT&T had to say about this success here. 

Registration:

Industry Members: $200 + GST (AIMIA, Media Federation of Australia, IAB Australia members)

Media 2010 Delegates: $200 + GST 

Full Registration: $270 + GST

Only 15 places are available - REGISTER NOW!

Ming Chan is also speaking at Media 2010 - more information here.

The Mentors

XMediaLab Masterclasses are led by some of the world's leading digital media pracitioners.  Creating an Award-winning Digital Advertising Campaign from start to finish will be led by Emmy Award winner Ming Chan.
 

Ming Chan

Emmy Award Winning Digital Media Strategist and CEO of The1stMovement (Los Angeles, Denver)
 
As CEO/CTO of The1stMovement, Ming Chan brings a passion and dedication to digital advertising technology rarely seen in the industry today. 

Masterclass

The XMediaLab Masterclass series gives you unparralleled access to some of the world's leading digital media professionals who share with you their insights and knowledge over a structured three-hour course.

Creating an Award-winning Digital Advertising Campaign from start to finish - will assist you to do just that!

Ming Chan will walk you through the entire process, from start to finish to show you how he created one of the most impactful digital campaigns for the AT&T Team USA Soundtrack for the 2008 Beijing Olympics.

With over $1 million USD generated (10x their original estimates) for the US Olympic athletes and over 60 million media impressions, this integrated online campaign combined all aspects of online marketing (web, social media, mobile) and remains one of the most successful campaigns AT&T, USOC and NBC has ever produced. 

Ming Chan, CEO/CTO of The1stMovement, as the digital partner of the program, will walk through the entire process of strategy conceptualisation, design, to development and deployment.


Outline:

1. Introduction
2. Business/Marketing Objectives
3. Defining Digital Strategy
4. User Experience and Design
5. Technical Consultation
6. Creative/Technology Collaborations
7. Putting it all together
8. Deployment - Preparing for the worst-best case scenario
9. Results
10. Tips & Tricks
 

There are just 15 places for this Masterclass - REGISTER NOW!

Who Should Attend?

Marketing and advertising professionals and creatives from across the entire media industries.

Getting There

The XMediaLab Masterclasses will be held at Pricewaterhouse Coopers

201 Sussex Street, Sydney NSW 2000

tel: +61 2 8266 0000

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