About

The XMediaLab Masterclass series gives you unparalleled access to some of the world's leading digital media professionals who share with you their insights and knowledge over a structured three-hour course.

Presented by: Oliver Reichenstein, CEO, information Architects (Tokyo)

News and The Spectrum of User Experience will assist you to not only further your knowledge of user experience design, but to turn that into revenue.

In order to design a business you need to understand the full spectrum of how it's experienced: Managers, journalists, editors, marketers, advertisers, tech, readers, market communication - each party has it's perspective, each party has it's own "user experience". And each party is important.

Digital news design doesn't start with the information architecture or the typographic grid of a site. It starts with the question: How will we make money? And it comes to a full circle when you can answer the question: What do we do to make sure that our readers need us?

Who Should Attend?

Interaction designers, developers, publishers and creatives from across the media industries.

Registration:

Industry Members: $200 + GST (AIMIA, Media Federation of Australia, IAB Australia members)

Media 2010 Delegates: $200 + GST

Full Registration: $270 + GST

Only 15 places are available - REGISTER NOW!

Oliver is an International Keynote Speaker at Media 2010 - more information here

The Mentors

XMediaLab Masterclasses are led by some of the world's leading digital media pracitioners.  News and The Spectrum of User Experience will be led by Oliver Reichenstein, the Founder and CEO of information Architects – nominated by Corriere Della Sera as “one of the best-known design agencies in the world”.
 

Oliver Reichenstein

CEO, information Architects (iA) (Tokyo)

Oliver Reichenstein was born in 1971. He learned programming as a computer kid in the early 80ies and studied Philosophy in Basel and Paris.

Masterclass

The XMediaLab Masterclass Series gives you unparralleled access to some of the world's leading digital media professionals who share with you their insights and knowledge over a structured three-hour course.

In News and The Spectrum of User Experience - Oliver Reichenstein, one of the world's most sought-after interface designers, will lead you through the things you need to know to to increase both your understanding of user experience and how to generate revenues.

In order to design a business you need to understand the full spectrum of how it's experienced: Managers, journalists, editors, marketers, advertisers, tech, readers, market communication -- each party has it's perspective, each party has it's own "user experience". And each party is important.

Digital news design doesn't start with the information architecture or the typographic grid of a site. It starts with the question: How will we make money? And it comes to a full circle when you can answer the question: What do we do to make sure that our readers need us?

Outline:

0. WHAT IS AN INTERFACE?
Basics of User Experience

1. BUSINESS - Value
From business idea to business plan

2. TECHNOLOGY - Speed
From prototype to launch

3. DESIGN - Simplicity
From sketch to style guide
 

There are just 15 places for this Masterclass - REGISTER NOW!

Who Should Attend?

Interaction designers, developers, publishers and creatives from across the media industries.

Getting There

The XMediaLab Masterclasses will be held at Pricewaterhouse Coopers

201 Sussex Street, Sydney NSW 2000

tel: +61 2 8266 0000

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