The Internationally Acclaimed Digital Media
Think-Tank and Creative Workshop

XMediaLab Melbourne “DIY TV”


July 31 - 2, 2008

Video, UGC, Mobile and IP TV content and services

 
 

ABOUT

 

When: Fri, 2008-08-01 09:00 - Sun, 2008-08-03 18:00

XMediaLab is the internationally acclaimed digital media event: a unique meeting place designed to help people get their own ideas to market through creative development, business matching, and access to world-class networks of digital media professionals.

Video-on-Demand is the third wave of the ascendency of internet protocol (IP) over traditional media – first there was text, then graphics, and now the moving image.

Whole new opportunities are opening up for creative ideas in the creation, production, distribution, syndication, platforms, brands, and new business models in video content and services.

XML “DIY TV” is designed to assist everyone involved in traditional TV, and those creating its mutant forms, which are now emerging across the three screens, to achieve business success. XML Melbourne 2008 is your opportunity to assess your own conceptual ideas, business plans, and underlying technologies; and your chance to introduce yourself directly to some of the best people in the world driving the DIY TV transformations.

If you are developing ideas for any form of video content across platforms, attend the Keynote Conference Day to hear how the experts are thinking and planning; and you can also apply to attend the Lab itself, where you can work with all the International Mentors on your own DIY TV project idea.

Meet with the World’s Outstanding Media Practitioners:
 

  • Stewart Butterfield - Co-founder of Flickr, the world’s favourite image and video hosting website (Vancouver)
  • Nick DeMartino - American Film Institute Director and voted #3 on the Hollywood Reporter’s ‘Digital 50’ list (Los Angeles)
  • Robert Tercek - one of the world’s foremost authorities on digital entertainment, Founding Member of the Academy of TV, Arts and Sciences, Interactive Media Executive Committee, Founder of PeopleJam.com (Los Angeles)
  • Dan Fill - Head of Multiplatform Production, ABC TV (Melbourne)
  • Herb Wang - Executive Manager, China Lead Advisory and Business Solution Group (IBSG), Cisco Systems, China. (Shanghai)
  • Ken Rutkowski - one of the world’s best connected people in the media, entertainment, and technology industries www.kenradio.com (Los Angeles)
  • Dominic Carosa - CEO Dominet Digital: Digital | Innovation | Investments (Melbourne)
  • Mohamed Nanabhay - Head of New Media, Al Jazeera Network (Doha)
  • Gabriele Gresta - Founder, Executive Vice Chairman and CCO, Digital Magics (Milan)
  • Jae Won - Director, Telecom/Internet Services Investment, Skylake Incuvest, formerly General Manager, Business Development, Nokia Korea (Seoul)
  • Chris Adams - New Media Pioneer; Co-Founder, Participant Productions (Los Angeles)
  • Helen Baxter - Managing Directrix, Mohawk Media (Auckland)
  • Mike McGraw - Australian digital media pioneer, and now Managing Partner, Big Fuel (New York)
  • McLean Mashingaidze-Greaves - Canadian superstar and CEO and Founder, NIMBLE TV (Toronto, NYC)
  • Scott-Bradley Pearce - CBS Interactive; Executive Producer, adikted.tv (Sydney)
  • Louise McElvogue - Partner, McLeod Media, and part of Strategy Group, Project Kangaroo (Sydney)

 

CONFERENCE

THE LAB

GETTING THERE

 

Friday 1st August
9.00am – 5.30pm followed by Networking Reception
Cinema 1, Australian Centre for the Moving Image


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MENTORS

XMediaLab has access to a superb roster of some of the world’s leading digital media practitioners, innovators, and power-brokers. International Mentors and Speakers at XMediaLab Melbourne “DIY TV” include:

Stewart Butterfield portrait

Stewart Butterfield

Co-founder of Flickr, the world's favourite image and video hosting website (Vancouver)

Stewart Butterfield co-founded Flickr in 2004, and it was acquired by Yahoo in March 2005. As of November 2007, Flickr hosts more than 2 billion images.

Stewart is a recognized leader in the field of online development and design. He directed the 11-member design group (creative/visual/UI, production & QA) at Communicate.com, where he acted as design lead or managed teams on millions of dollars worth of projects for companies like HSBC and Sears Travel. As a principal, he led the re-branding, corporate development and growth — from 100,000 members to 600,000 in under five months — of Gradfinder.com, an alumni community site. He has also had a long consulting interaction design career, most recently with Telus, the CBC and The Economist.

Stewart is a frequent speaker on design and technology topics at professional and academic events across Europe and North America. He founded the 5K competition, a lo-fi, high-profile design award, which has been featured everywhere from Playboy to Le Monde to USA Today. He was recently named to the International Academy of Digital Arts & Sciences and is a nominating judge in the Webby Awards (for Best Practice). He has served in the W3C's XForms working group and has been active in many other professional organizations. He received a BA (Hons. with Distinction) in philosophy from the University of Victoria, and an MPhil in philosophy from Cambridge University, graduating with a First. In 2001, he was nominated for a Chrysler Design Award.

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Nick DeMartino portrait

Nick DeMartino

One of Hollywoods most influential leaders in Digital Media; voted #3 on the Hollywood Reporter's "Digital 50" list (Los Angeles)

Nick DeMartino is one of Hollywood’s most influential leaders in Digital Media, ranked #3 on the PGA/Hollywood Reporter ‘Digital 50’ list in 2006. The Los Angeles Business Journal has twice named DeMartino as a leader in the technology industry.

Nick DeMartino was most recently Senior Vice President, Media and Technology for the American Film Institute. During his career at AFI, he launched a wide array of innovative digital media training programs and digital: The AFI-Apple Computer Center trained more than 5,000 professionals in new desktop tools. AFI Computer Media Salons formed the epicenter for Hollywood and Silicon Valley convergence. AFI’s website became one of the first to stream video. AFI New Media Ventures created a short-film portal and distance learning products. Through the California Digital Arts Workshop, AFI Enhanced TV Workshop and AFI Digital Content Lab, DeMartino fostered hundreds of prototypes and launched businesses and companies through a unique collaborative innovation process. AFI Screen Education and ScreenNation brought filmmaking techniques and distribution to aspiring teen filmmakers.

Prior to joining AFI, DeMartino held a number of positions in advertising and marketing, has authored several books on new technology and produced 8 award-winning documentary films and television programs.

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Robert Tercek portrait

Robert Tercek

Founder, General Creativity (Los Angeles)

Robert Tercek is one of the world's most prolific creators of interactive content.

He has created breakthrough entertainment experiences on every digital platform, including satellite television, game consoles, broadband Internet, interactive television and mobile networks. His expertise spans television,
telecommunications and software.

To design interactive multimedia products, Mr Tercek draws upon a broad range of experience as a television director, game designer, artist, and educator.

Tercek has served in executive leadership roles at major media companies, most recently as President of Digital Media at OWN: The Oprah Winfrey Network, and previously as Senior Vice President of Digital Media at Sony Pictures Entertainment and earlier as Creative Director at MTV: Music Television. He also co-founded five startup ventures, including 7th Level, Inc., which went public in 1993.

In 2008, Robert Tercek was named a Fellow of the Royal Society for the Arts in recognition of his effort to advance social progress through media.

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Dan Fill portrait

Dan Fill

Head of Multiplatform Production, ABC TV (Melbourne)

Dan Fill is the Head of the Multiplatform Production division of ABC TV.

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Herb Wang portrait

Herb Wang

ecutive Manager, China Lead Advisory and Business Solution Group (IBSG)
Cisco Systems, China (Shanghai)

Herb Wang joined Cisco in March, 2003. He is responsible for Advisory and Business Solution for Cisco China.

Herb has worked on solution consulting for several of Cisco’s most strategic accounts including Beijing Olympics, China Customs, Industrial and Commercial Bank of China (ICBC), Chang An Ford and Carrefour. Herb leads the team working on Shanghai 2010 World Expo Sponsorship. He is specialized in Public Service, Large Event Management, IT Governance; Enterprise Internet Strategy, and Logistics Operation for Retail Industry.

Prior to Cisco Systems, Herb was responsible for financial systems working in Goldman Sachs Equity Market Department in the US. His primary responsibility includes system consulting and project management for financial institutions. Prior to Goldman Sachs, Herb also worked as a senior consultant for several financial institutions including CitiGroup Financial Service (Salomon Smith Barney), JP Morgan Chase and Knight Ridder, a Swiss financial service company. Herb holds a Bachelor degree in Biomedical Engineering from Shanghai Fudan University and Shanghai Jiao Tong University. He received his Master Degree in Computer Engineering from Boston University.

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Ken Rutkowski portrait

Ken Rutkowski

One of the world’s best connected people in the media, entertainment, and technology industries (Los Angeles)

Ken Rutkowski is one of most broadly-informed and connected people in the media, entertainment and technology (MET) market.

A true industry insider, Ken’s relationships span senior managers of leading technology companies to studio executives; from small software companies innovating the next generation of MET products/services to IT outsourcers and consultants.

As pundit, Ken’s daily Internet and radio talk show, World Tech Round-Up, is a must-listen-to source of inside information for over 200,000 Internet listeners in over 40 countries and broadcasted on CBS Radio – regularly scooping the major media and giving perspective to emerging trends, developments and industry maneuvers. His daily newsletter focusing on statistically information regarding the Media / Entertainment/ Technology news - "The IQ Report", distributed to 25,000 daily to the technology, entertainment and business elite.

As matchmaker, Ken opens doors for clients across the media, entertainment and digital technology landscape. In 2000, he founded METal, a networking group of 100+ MET industry influencers that meet for breakfast and information sharing each Saturday in Los Angeles. Additionally, he co-hosts MET Salon, one of Los Angeles’ premier invitation-only networking events.

As strategist, Ken helps clients utilize emerging technology developments to create new business models, identify revenue opportunities and out-maneuver competitors. Combining his deep understanding of MET convergence with an insider’s perspective of the problems facing the industry today, Ken crafts breakthrough strategies that leverage innovations in the digital economy. On an international level, Ken works with countries such as South Korea, China, Hong Kong, Finland, Australia and Holland – helping them fortify their technology outreach story and strategy.

In his public role, Ken is a founding member of the Streaming Media Executive Committee and is on the board of several media, entertainment and technology companies. He is a much-sought-after speaker/moderator at conferences around the world. He regularly appears as a guest correspondent for Fox 11 KTTV and Fox’s Good Day LA – talking about everything from new tech gadgets to important websites.

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Dominic Carosa portrait

Dominic Carosa

CEO Dominet Digital: Digital | Innovation | Investments (Melbourne)

Prior to this he co-founded destra Corporation in 1993, when he was in his late teens and then listed it on the Australian Stock Exchange in May 2000.

At the time, Domenic was the youngest CEO of a public-listed company in Australia.

Under his direction, destra has branched out from its core web hosting and communications business to become one of Australia’s leading independent media and entertainment companies. The company had annualised revenues over $100m in 2008.

Domenic is committed to innovation, with other achievements including building Australia’s largest independent digital music website (MP3.com.au) and launching Australia’s first legal and commercial digital download service (destraMusic).

Domenic is currently Chairman of the Internet Industry Association, Chairman of the IIA Digital Music Taskforce and has won numerous young achiever awards.
 

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Mohamed Nanabhay portrait

Mohamed Nanabhay

Head of Online, Al Jazeera English (Doha)

Mohamed Nanabhay is the Head of Online at Al Jazeera English (AJE) based in Doha, Qatar.

He joined Al Jazeera in 2004 and is currently leading AJE's online operations and serves as the website Editor-in-Chief. Previously Mohamed founded the Al Jazeera Network's New Media department, where he led a cross-disciplinary team that focused on engaging audiences through online communities and emerging technologies.

His work online has won him awards from Google, ISACA, Microsoft and Global Internet Access. Mohamed’s work and ideas have been featured in the New York Times, M.I.T. Technology Review, BusinessWeek, Wired and other leading news outlets. He is a regular speaker at industry events and has spoken around the world on online media and innovation, including the United States, Australia, Japan, Holland, Qatar, South Africa and in Second Life.

As an internet entrepreneur, Mohamed has been involved with developing online properties since 1995 and is an active angel investor, providing seed funding and mentorship to early stage internet companies.

Prior to joining Al Jazeera, Mohamed worked at KPMG where he provided security, privacy and continuity consulting to South Africa's leading businesses. In 2005 Mohamed was awarded the Thomas Fitzgerald Award by Information Systems Audit and Control Association (ISACA) for outstanding achievement in the field of information assurance.

Mohamed has studied Computer Science and History at the University of the Witwatersrand (South Africa) and International Relations at the University of Cambridge (UK).

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Mohamed Nanabhay portrait

Mohamed Nanabhay

Advisory Board Member at Qatar Univesity and Head of Online at Al Jazeera English (Qatar)

Mohamed Nanabhay is the Head of Online at Al Jazeera English (AJE) based in Doha, Qatar.

He joined Al Jazeera in 2004 and is currently leading AJE's online operations and serves as the website Editor-in-Chief. Previously Mohamed founded the Al Jazeera Network's New Media department, where he led a cross-disciplinary team that focused on engaging audiences through online communities and emerging technologies.

His work online has won him awards from Google, ISACA, Microsoft and Global Internet Access. Mohamed’s work and ideas have been featured in the New York Times, M.I.T. Technology Review, BusinessWeek, Wired and other leading news outlets. He is a regular speaker at industry events and has spoken around the world on online media and innovation, including the United States, Australia, Japan, Holland, Qatar, South Africa and in Second Life.

As an internet entrepreneur, Mohamed has been involved with developing online properties since 1995 and is an active angel investor, providing seed funding and mentorship to early stage internet companies.

Prior to joining Al Jazeera, Mohamed worked at KPMG where he provided security, privacy and continuity consulting to South Africa's leading businesses. In 2005 Mohamed was awarded the Thomas Fitzgerald Award by Information Systems Audit and Control Association (ISACA) for outstanding achievement in the field of information assurance.

Mohamed has studied Computer Science and History at the University of the Witwatersrand (South Africa) and International Relations at the University of Cambridge (UK).

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Gary Wisniewski portrait

Gary Wisniewski

CEO, SLCN.TV (Melbourne)

Gary is internationally recognised as a world-leading innovator in reaching audiences through multiple digital media platforms, and pioneering the use of virtual worlds as a tool for the production and distribution of television content made collaboratively with in-world participants.

SLCN brings you virtual television. It is a professional video network designed to expand the in-world audience, and to deliver virtual entertainment to the real world.

In its first year of operation, SLCN.TV has produced over 600 hours of broadcast content and has a monthly audience of 100,000 people.

 

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Jae Won portrait

Jae Won

Director, Telecom/Internet Services Investment, Skylake Incuvest, and former General Manager, Business Development, Nokia Korea (Seoul)

Jae Won is Director for Skylake Incuvest’s telecom and internet related investments.

With over 14 years experience spanning product marketing, business development, partnership development, mergers and acquisitions across the telecoms and internet sectors, Jay has reviewed and invested in a wide range of video and telecom technology start-ups, and is a Board director of one of Korea’s most innovative IPTV/CDN companies.

Skylake Incuvest & Co is a Korea’s leading principal investment firm focused on private equity investments in the digital media industries. Skylake “Incuvests Innovation” globally, investing in early stage companies as well as late stage and post-IPO companies. Skylake also acts as a gateway to selected overseas technology companies wishing to use Korea as a technology test-bed and develop joint strategic alliances with Korean companies. Skylake’s CEO is Dr Daeje Chin, a previous Korean Minister of Information and Communication, and formerly CEO of Samsung Electronics.

Prior to joining Skylake, Jae was the General Manager, Business Development, Asia Pacific, Nokia, where he helped for the business strategies for the Korean market for Nokia-Siemens Networks. Prior to Nokia, Jae was Director of Corporate Business Development at LG-Nortel, a global Joint Venture between Nortel and LG Electronics.

Jae holds a BSc in Computer Science (1992), and BE (Hons, 1994) in Electrical Engineering from Monash University in Melbourne, Australia.

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Chris Adams portrait

Chris Adams

New Media Pioneer; Co-Founder, Participant Productions (Los Angeles)

Chris Adams is an internationally recognized new media pioneer, entertainment industry executive and social entrepreneur with nearly twenty years of experience in creating and developing partnerships, programming and relationships between media, entertainment and online brands.

As a media strategist, Chris works with clients to create and execute on partnerships and initiatives that have deep impact and measurable outcomes. To achieve greatest possible success, Chris focuses on the intersection of media and audience - helping to bring brand visibility to consumers, reach the greatest constituency possible and create multi-platform programs that engaged and inspire individuals. Clients range from Facebook.com, for which he helped to create and produce “Facebook Diaries”, the first-ever hybrid user-generated video/reality TV show distributed on Facebook.com, Ziddio.com, Comcast VOD and the IFC Channel, to Glam.com, the number one site for women in the world, to View2gether.com, a “social viewing” platform where he is CEO and President.

Prior to launching his own consulting company, Chris co-founded Participant Productions in 2004 with Jeff Skoll, eBay’s first President. Participant’s vision is to create entertainment that inspires audiences to make social change. In this capacity, Chris developed and executed on the business plan, was intimately involved in finding and hiring all initial executive personnel and managed the company overall. Participant’s first slate of movies –“Syriana”, starring George Clooney and Matt Damon; “North Country”, starring Charlize Theron; “Good Night and Good Luck”, starring David Strathairn and George Clooney, and the documentary “Murderball” – were nominated for 11 Academy Awards. Chris also proudly identified and helped to develop former Vice President Al Gore’s Oscar-winning documentary, “An Inconvenient Truth”.

As a writer, Chris has been published in The Washington Post, The Denver Post, Triathlete Magazine, SPORT Magazine and wrote on Columbia TriStar’s hour-drama The Net (distributed by USA Network). He leveraged this experience into a robust consulting career performing business development and marketing services for Amazon.com, Lycos.com, Pop.com and other online companies in the late 1990’s. He went on from there to help start the wireless application development company, Xpherix which sold to Remoba in 2005.

Chris serves on the Board of Directors for The Young Storytellers Foundation, which is dedicated to developing literacy, self-expression and self-esteem through the art of storytelling.

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Helen Baxter portrait

Helen Baxter

Managing Directrix, Mohawk Media (Auckland)

Managing Directrix, Mohawk Media (Auckland)

Helen Baxter runs Mohawk Media, an animation & video production company in West Auckland. She produces the g33k show, a science & technology series, writes the MsBehaviour Files for The Big Idea, appears regularly on Virtual World, Radio New Zealand, and the Radio Wammo show on Kiwi FM.

Helen was based in the UK for ten years as a digital entrepreneur, writer, online community producer, and training manager for an ISP. She lectured in New Media at the University of the West of England, and has appeared as an technology commentator for the BBC, TV3, TVNZ and SKYTV in the UK, New Zealand & Australia.

Helen was founding Editor of KnowledgeBoard.com a global community for Knowledge & Innovation to define KM Made in Europe' on behalf of the Euopean Comission. Voted 'Best of the Web' by the Harvard Business School in 2002. KnowledgeBoard also went on to win 'Best User Experience' at the International Information Industry Awards in 2003.

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Mike McGraw portrait

Mike McGraw

Digital Media Pioneer, and now Managing Partner, Big Fuel (New York)

Mike McGraw has been at the forefront of emerging content development for most of his career and has always maintained a priority to deliver content to the most relevant audiences through the most relevant channels.

Mike currently oversees all digital strategy, content distribution and operations for Big Fuel, a digital ad agency based in New York . At Big Fuel Mike uses his experience with on-air, online and mobile platforms to develop effective strategies for clients like Johnston and Johnston, AOL, Fox, Unilever and MTV.

Before joining Big Fuel, Mike founded Link Media Management, a digital content strategy firm in Los Angeles that produced HD content for pay TV and maintained an innovative consulting practice in the entertainment sector. During this time Mike also completed a year long digital transformation project for Australian broadcaster SBS.

Before Link, Mike worked in Sydney heading up broadband content development for Telstra’s Broadband Service Bigpond.  In this role, Mike oversaw launches of several on-line services, including Australia’s first large-scale music download site, an on-demand movie and premium TV service, two national sports channels and the largest online games portal in the Pacific Rim.

Prior to Telstra, Mike served as Managing Director for Massive Interactive in Sydney where he built a development team that engineered groundbreaking iTV and broadband service roll-outs for Austar, Foxtel, Telstra and Sky New Zealand.

Mike also gained considerable experience in pay television as VP of production and programming for Country Music Television (CMT). Mike also owned and operated Moving Story Pictures, an independent broadcast production company offering programming consulting, production, branding and other creative services to the pay TV industry. Some of Moving Story Pictures’ clients included: CBS Cable, A&E, Sony Music, Greystone Entertainment, Automatic Pictures, Country Music Television (CMT) and The Nashville Network (TNN).

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McLean Mashingaidze-Greaves portrait

McLean Mashingaidze-Greaves

Canadian superstar and CEO and Founder, NIMBLE TV (Toronto, NYC)

As executive producer of the groundbreaking interactive nightly CBC series, ZeD, MMG was the driving creative force behind a revolutionary format that landed 5 Gemini nominations in its inaugural season as well as selection in the prestigious 2003 INPUT TV conference (Denmark) and 2 L

As executive producer of the groundbreaking interactive nightly CBC series,ZeD, MMG was the driving creative force behind a revolutionary format that landed 5 Gemini nominations in its inaugural season as well as selection in the prestigious 2003 INPUT TV conference (Denmark) and 2 Leo Awards (including Best Variety Show).

His second season followed up with more acclaim including Gemini, Webby and a prestigious Emmy® nomination for Advanced Media. Season three landed four Gemini nominations and a Media Person Of The Year nomination at the Western Canadian Music Awards. Most recently, MMG created and executive produced Burning To Shine, an intimate documentary on the rapper K-OS collaborating with the CBC Radio Orchestra.

The NIMBLE Company signals MMG's return into new media entrepreneurialism, after producing 300+ episodes of music, variety & interactive public broadcasting. Prior to his recent foray in television, MMG was an internet content pioneer in New York City where, as founder of the urban dotcom company VMI, he was twice selected as a Silicon Alley "cyber star" by the Village Voice and Virtual City magazines. His new media work has drawn positive reviews from the likes of The New Yorker, Entertainment Weekly, The New York Times, Wired and Crain's Business Weekly. Former clients include filmmaker Spike Lee, music mogul Sean "P-Diddy" Combs and media giant Time Warner. MMG's NYC days also included stints as VP of Content at HBO'sVolume.com, Associate New Media Editor at PAPER magazine and contributor to Essence,VibeBET Weekend & The Source magazines. As a guest lecturer, MMG has presented at the 2005 PBS Technology Conference, Western Canadian Music Awards, New York University, Columbia University School of Business, Pratt Institute and more.

eo Awards (including Best Variety Show).

His second season followed up with more acclaim including Gemini, Webby and a prestigious Emmy® nomination for Advanced Media. Season three landed four Gemini nominations and a Media Person Of The Year nomination at the Western Canadian Music Awards. Most recently, MMG created and executive produced Burning To Shine, an intimate documentary on the rapper K-OS collaborating with the CBC Radio Orchestra.

The NIMBLE Company signals MMG's return into new media entrepreneurialism, after producing 300+ episodes of music, variety & interactive public broadcasting. Prior to his recent foray in television, MMG was an internet content pioneer in New York City where, as founder of the urban dotcom company VMI, he was twice selected as a Silicon Alley "cyber star" by the Village Voice and Virtual City magazines. His new media work has drawn positive reviews from the likes of The New Yorker, Entertainment Weekly, The New York Times, Wired and Crain's Business Weekly. Former clients include filmmaker Spike Lee, music mogul Sean "P-Diddy" Combs and media giant Time Warner. MMG's NYC days also included stints as VP of Content at HBO's Volume.com, Associate New Media Editor at PAPER magazine and contributor to Essence, Vibe, BET Weekend & The Source magazines. As a guest lecturer, MMG has presented at the 2005 PBS Technology Conference, Western Canadian Music Awards, New York University, Columbia University School of Business, Pratt Institute and more.

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Scott-Bradley Pearce portrait

Scott-Bradley Pearce

CBS Interactive; Executive Producer www.adikted.tv (Sydney)

He was there before the digital big bang, before the beginning of time as we know it: before Netscape.

He is a digital media pioneer. Over the past thirteen years he has worked in and co-owned some of Australia's leading digital agencies, including Big Hand Asia Pacific, Brainwaave Interactive and MediaZoo.

Scott has worked on some of the country's leading-edge solutions, such as the Games Information Portal for the Australian Olympic Co-ordination Authority, and is a pioneer in the Australian streaming media industry. He continues to focus on effective management of channel strategies and helps drive customer's digital and cross-media solutions. In 1996 he oversaw the country's first web-based outside broadcast and was the technical director for a multi-channel video play in 1998.

Today he works with CNET Networks Australia's business strategy team to extend its brand, with a specific focus on the development of effective strategies that reflect the best practice for convergence. These include online broadcast, mobile technologies and traditional media broadcast plays. His breadth of experience enables CNET Networks Australia to strengthen its media solution by developing both short and long term channel strategies, enabling them to realise their goals while achieving a strong return on investment.

He is the executive producer of adikted.tv, a digital video platform which is breaking new ground with Australian content and supports young Australian producers. The adikted.tv platform boasts market leading technology and flexible business models for content owners.

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Louise McElvogue portrait

Louise McElvogue

Partner, Macleod Media; formerly Launch Strategy Group, Project Kangaroo (Sydney)

Louise McElvogue is a founding partner of Macleod Media a strategy, and implementation company working in the digital and media sectors.

Clients have included Channel 4, BBC Worldwide, ITV, ABC-TV Australia, National Geographic Channel, Discovery Channel, HIT Entertainment, BSkyB and Fremantle Media Enterprises.

Louise’s recent video work includes the UK’s Project Kangaroo, the soon to be launched video-on-demand product from ITV, Channel 4 and BBC Worldwide. Louise was part of Kangaroo’s launch strategy group which developed a product and commercial proposition for board approval and during development she ran teams in product design, editorial strategy, brand and marketing.

She previously played a similar role on Channel 4's award-winning 4oD, taking the video product from concept to launch in nine months. 4oD won a raft of awards including the Grand Prix for excellence at the British Interactive Media Awards.

Louise’s experience includes five years as a member of the senior management team at London consultancy netdecisions/Agilisys, where she created a customer experience team which spanned the US, Asia and Europe and led a range of award-winning digital strategy and implementation projects. Her clients included McDonald's, Hewlett Packard, theaa.com, Societe Generale, DBS Bank Singapore, Emap Media, NSPCC, British Gas, Marconi, Diageo and the world's largest travel company TUI.

Louise started her career as a journalist and has worked in Australia, Europe and the US for outlets including The New York TimesThe Los Angeles TimesThe GuardianThe Sunday TimesFinancial Times MediaThe Hollywood Reporter, VarietyEncoreWall St Journal TV, the BBC and CNN.

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