The Internationally Acclaimed Digital Media
Think-Tank and Creative Workshop

Media 2010 - The Annual Forecast for Digital Media Professionals


February 19 - 19, 2010

Australia's highest quality commercial media summit!

 
 

ABOUT

When: Fri, 2010-02-19 09:00 - 17:00


Media 2010 returns on Friday 19th February – bringing you an elite international one-day de-brief from some of the media industry’s most influential powerbrokers. 

We are leaving a decade where the rapid emergence of digital media rewrote the rules for attracting audiences and running profitable media businesses. As we enter 2010, the new rules for success in the media industry are still being written. 

Media 2010 is your chance to hear from the global industry leaders who are writing them.

Media 2010 gathers digital media visionaries from around the world to share their insight into the rapidly evolving media, marketing and advertising industries. It is your chance to learn how to succeed in today’s environment and to thrive in tomorrow’s.

Learn how to:

- Develop profitable short and long-term business strategies in a world of constant change
- Build communities and loyalty around your brand
- Profit from current and future media and technological developments
- Attract and retain audiences that are otherwise rapidly fragmenting
- Develop world-class digital media marketing and interactive advertising strategies

Media 2010 provides you with access to speakers, content and networking that you simply can’t get access to anywhere else.

Hear from some of the world’s leading media and interactive advertising visionaries:

  • Simon Gallagher - Director of International Business Development, Hulu (Los Angeles)
  • Richard Titus - CEO, Associated Northcliffe Digital; former Future Media Controller at the BBC; Co-founder of Schematic; and producer of Sundance Feature Film winners On_line and Who Killed the Electric Car? (London)
  • Jack Matthews - CEO, Fairfax Digital (Sydney)
  • Jon Vlassopulos - CEO, Skyrockit (San Francisco)
  • Marc Frons - Chief Technology Officer, Digital Operations, New York Times (New York)
  • Moeed Ahmad - Head of New Media, Al Jazeera (Doha)
  • Adrian Holovaty - Creator of EveryBlock – the celebrated hyper local news innovation recently acquired by MSNBC.com, and Co-Creator of Django (Chicago)
  • Nic Fulton - Chief Innovator and Scientist, Thomson Reuters (New York, Sydney)
  • Suzanne Stefanac - Director, American Fim Institute's Digital Content Lab (Los Angeles)
  • Saneel Radia - SVP, Alchemist, Denuo and 2009’s Internationalist “Agency Innovator” (Chicago)
  • Tim Harris - Senior Vice President, Denuo and pioneer of leveraging videogames as a consumer contact channel (Chicago)
  • Oliver Reichenstein - CEO, information Architects and one of the world’s most celebrated and closely followed designers (Tokyo)
  • Ming Chan - CEO of The1stMovement and Emmy Award Digital Media Strategist (Los Angeles, Denver)
  • Russ Fradin - President, Adify – the world’s leading solution for building and commercialising vertical ad networks (San Bruno)
  • Frédéric Filloux - Editor, Schibstead ASA, and author of Monday Note, Europe’s most respected Media, Tech, and Business Model blog (Paris)

Media 09 and Media 08 sold out!  To reserve your place at Australasia’s *must attend* digital media event – Register Now!
 

Who Should Attend?

All media professionals and entrepreneurs: executives, creatives, media buyers, strategists, journalists, analysts, and technology professionals across the total media, marketing and advertising industries.

Media 2010 is presented by Fairfax Digital and powered by XMediaLab.

Attend the Pre-Conference Dinner with the Internet Industry Association of Australia on Thursday 18th February!

Media 2010 attendees are invited to attend a pre-conference dinner with the IIA and who's who of Australia's internet industries on Thursday 18th Feb from 6pm onwards at Doltone House.  Hosted by Wil Anderson, the IIA Dinner is THE NET social event of the year and Media 2010 attendees are eligible for IIA member prices!  Register Here or contact Emelia Vimalasiri for further details!

CONFERENCE

 

Media 2010 brings together leading visionaries to mark the turning of the most exciting decade in the history of media, marketing and advertising. By attending you will hear industry leaders from across the globe discuss the latest thinking on the current digital landscape and the changes that are set to transform the industry. Media 2010 is your best opportunity to gain insight into how to position your business to succeed.

Media 2010 Agenda

9.00am       OPENING AND WELCOMING REMARKS

Jack Matthews - CEO, Fairfax Digital

9.25am       SESSION ONE: MEDIA 2010 IN PREVIEW

Where's the Value Now? - Richard Titus, CEO, Associated Northcliffe Digital (London)

Keep Spreading the News - Marc Frons, CTO, Digital, New York Times (New York)

And Now for the News - Nic Fulton, Chief Innovator and Scientist, Thomson Reuters (New York, Sydney)

Q & A Panel Discussion - Richard Titus, Marc Frons, Nic Fulton

10.40am         NETWORKING AND REFRESHMENTS

11.10am       SESSION TWO: RE-THINKING MEDIA DESIGN

Three Big Media Ideas - Adrian Holovaty, Creator of EveryBlock, MSNBC.com, and Co-Creator of Django (Chicago)

The Future of Display Advertising – How do Premium Publishers and Ad Networks Co-exist and Thrive? - Russ Fradin, President, Adify  (San Bruno)

New Economics and New Breeds of Hybrids - Frédéric Filloux, Editor, Schibstead ASA, and author of Monday Note (Paris)

Designing News: Theory and Practice - Oliver Reichenstein, CEO, information Architects (Tokyo)

Q & A Panel Discussion - Adrian Holovaty, Russ Fradin, Frédéric Filloux, Oliver Reichenstein

12.44pm         LUNCH AND NETWORKING

1.45pm       SESSION THREE: ACROSS MEDIA

What is Hulu?...and if it is so great why isn't it in Australia? - Simon Gallagher - Director of International Business Development, Hulu (Los Angeles)

Al Jazeera on the Front Edge of Media - Moeed Ahmad, Head of New Media, Al Jazeera (Doha)

Topic TBA - Suzanne Stefanac - Director, American Film Institute's Digital Content Lab (Los Angeles)

Q & A Panel Discussion - Simon Gallagher, Moeed Ahmad, Suzanne Stefanac

3.00pm         NETWORKING AND REFRESHMENTS

3.30pm       SESSION FOUR: ADVERTISING BRANDS: BRAND ADVERTISING

Stifling the Sacred Cows of Marketing - Tim Harris, Senior Vice President, Denuo and Saneel Radia, Senior Vice President, Alchemist, Denuo (Chicago)

The Fall of AOR (Advertising Agency of Record) - Ming Chan, CEO of The1stMovement and Emmy Award Digital Media Strategist (Los Angeles, Denver)

Branded Content: The Fire Beyond the Smoke Jon Vlassopulos – CEO, Skyrockit (San Francisco)

Q & A Panel Discussion - Tim Harris, Saneel Radia, Ming Chan, Jon Vlassopulos

5.00pm       NETWORKING RECEPTION

 

If you are involved in the media industries - this is one-day you cannot afford to miss.

Both Media 08 and 09 were sell-out events.  Reserve your place at Media 2010 now!

Who should attend:

All media professionals and entrepreneurs: executives, creatives, media buyers, strategists, journalists, analysts, and technology professionals across the total media, marketing and advertising industries.

 

Attend the Pre-Conference Dinner with Wil Anderson and the Internet Industry Association on Thursday 18th February:

Hosted by Wil Anderson, the Internet Industry Association Annual Dinner is THE NET social event of the year!


Media 2010 attendees are eligible to purchase tickets at  Internet Industry Association Member prices!


When: Thursday 18th February, 6pm ’til late


Where: Doltone House, Pyrmont


Register Here
 

For more information on the IIA Dinner please contact contact Emelia Vimalasari

THE LAB

GETTING THERE

Media 2010 will be held at Doltone House

Jones Bay Wharf, 19 - 21 Pirrama Rd, Pyrmont, Sydney


View Doltone House, Jones Bay Wharf, Pyrmont in a larger map

MENTORS

At Media 2010 you will hear from some of the world's leading digital media practitioners, innovators, and power-brokers.  International Speakers for Media 2010 include: (click on image for full bios):

Richard Titus portrait

Richard Titus

CEO, Associated Northcliffe Digital; former Future Media Controller at the BBC; Co-founder of Schematic; and producer of Sundance Feature Film winners On_line and Who Killed the Electric Car? (London)

Richard is the CEO of Associated Northcliffe Digital the digital subsidiary of  Daily Mail and General Trust (LSE: DMGT).

He oversees a portfolio of European digital businesses including Jobsite, Findaproperty, Primelocation, Motors.co.uk, and dating aggregator Allegran, and Teletext. Previously he was a Future Media Controller at the BBC responsible for the award winning BBC homepage, Mobile service and led the team responsible for the redesign of its website, Mobile and iTV services, as well as BBC iPlayer. He has co- founded seven firms in his entrepreneurial career; including Razorfish LA and most recently Schematic, purchased by WPP in 2007. He also exec-produced Sundance Feature film winners On_line and Who Killed the Electric Car?

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Jon Vlassopulos portrait

Jon Vlassopulos

One of the world’s leading experts in branded content and IP TV - CEO of Skyrockit (San Francisco)

Jon Vlassopulos is the CEO of Skyrockit.  He oversees the company's initiatives in branded entertainment and digital entertainment services, as well as its mobile personalization business.

In this position, Jon has overseen the development of several successful branded entertainment projects, with successes such as the Virtual Zippo Lighter iPhone App, which has had over 5 million downloads thus far, and A&E's Paranormal State iPhone App, which is the most interactive TV application, with more than 50% of people watching the show also downloading the app. He has seen similar success at Bellrock with projects under way with big-name brands such as Coca-Cola, Panasonic, Myzo and the original programming project, 24 Hours at Sundance, a real-time, online reality show competition broadcast live from the Sundance Film Festival with Ashton Kutcher, which received over one million views.

Vlassopulos was most recently Senior Vice President, Digital Media & Branded Entertainment for Endemol, the global leader in entertainment programming. He was responsible for building Endemol's worldwide digital business and growing the company into new areas such as casual gaming and branded entertainment. He also revolutionized the interactive TV market in the U.S. with his work on hit shows like Deal or No Deal. Prior to that, he served as Senior Director, Business Development and Strategic Partnerships at AT&T Wireless, launching major media brands on AT&T services including mMode. While at the carrier, he directed the launch of the first wireless music service, and ran major mobile marketing campaigns with brands like McDonalds and Kelloggs. His background also includes multiple executive positions at Bertelsmann in New York, Hong Kong and Tokyo. Jon received his undergraduate degree from Durham University in Chinese, Economics and Korean. He serves on the board of NATPE, the National Association of Television Program Executives.

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Marc Frons portrait

Marc Frons

Chief Technology Officer, Digital Operations, New York Times (New York)

Marc Frons was named chief technology officer of digital operations for The New York Times Company in June 2006.

In this role, Mr. Frons oversees technology and product development at NYTimes.com while continuing to be involved in broader digital strategy initiatives at the company. Under his leadership, NYTimes.com has launched several innovative new products and become a recognized leader among news and information Websites for its creative integration of technology and journalism.

Mr. Frons previously worked at Dow Jones & Company from 2003 until 2006, where he was most recently vice president and chief technology officer for its Consumer Media Group, responsible for online product development and applications.  Before that, he worked at AOL Time Warner from January 2002 to June 2003, first as vice president and general manager of AOL Personal Finance and then as consulting editor for CNN Money.

From 1995 to early 2002, Mr. Frons was editor and chief technology officer of SmartMoney.com.  He also held a variety of senior editor positions at Business Week from 1984 until 1995.  He began his career at Newsweek in 1979.
Mr. Frons has received several awards, including the American Society of Magazine Editors (ASME) National Magazine Award for Best Interactive Design in 2001, an Online News Association Award in 2000 for Best Interactive Design, and the Web Marketing Association Award for Best Investing Web Site in 1999.

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Moeed Ahmad portrait

Moeed Ahmad

Head of New Media, Al Jazeera (Doha)

Moeed has been with Al Jazeera since 2005 and is currently heading the New Media team.

His primary responsibility is to develop Al Jazeera’s New Media strategy focusing on distribution, contribution and audience engagement.

Moeed graduated from the University of Toronto in 2003. He is a proponent of Open Source technologies and takes a keen interest in evangelizing for initiatives such as Creative Commons which enable knowledge and media sharing.

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Jack Matthews portrait

Jack Matthews

CEO, Fairfax Digital (Sydney)

Jack is the Chief Executive Officer of Fairfax Digital, the online division of Fairfax Media, Australia’s premier integrated media company. 

Fairfax Digital is responsible for Australia’s two leading online news sites, the smh.com.au and theage.com.au as well as leading classified sites in recruitment, automotive and real estate.  Fairfax Digital sites attract over 10 million unique viewers per month.

Prior to his current position, Jack was COO and Representative Director of Jupiter Programming Company, a Tokyo based joint venture between Liberty Media and Sumitomo Corporation.  Jupiter owns and operates 16 pay TV channels which reach over 24 million viewers. 

Prior to Jupiter, Jack was CEO of the Premium Movie Partnership which creates and distributes Australia’s leading Pay TV movie channels, Showtime and Showtime Greats.  Previous to that, Jack was CEO of TelstraSaturn, an integrated telephone, Pay TV and broadband company in New Zealand.
 

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Saneel Radia portrait

Saneel Radia

SVP, Alchemist, Denuo (Chicago)

After being overthrown as Secretary of the San Antonio chapter of the Transformers Club at a young age, Saneel Radia was forced to fall back on another passion.

He now builds client solutions from scratch to ensure the most innovative and meaningful connection between brand message and consumer. He does so as head of Denuo’s groundbreaking Alchemy practice, which places media sensibility at the core of the creative practice.

His singular goal: To ensure modern brand communication fit for an evolving marketplace.

An atypical hybrid talent, his experience spans across media and creative disciplines, as well as activation in both the IP and gaming arenas. He’s serviced clients such as Kellogg, General Motors, Hewlett-Packard, Procter & Gamble, U.S. Army and Miller, helping them uncover actionable consumer insights and craft dynamic communication ideas, both born from a deep understanding of digital media and culture. One could say he’s the Mayor of the Interwebs.

Prior to his current hybrid media/creative role, Saneel was the driving force behind Play, the cutting-edge division of Denuo that broke ground as the largest and most awarded consumer marketing services company focused on the videogame industry. He’s been recognized as an Internationalist “Agency Innovator” (2009), an Advertising Age “Twentysomething” (2005) and as MediaWeek’s “Media All-Star” in the Non-Traditional category (2006). He still awaits an award for his superlative Twitter wit. In 2009, he graduated with honors from the executive MBA program at the renowned Berlin School for Creative Leadership. However, he did not fall victim to social pressure and rejected numerous Facebook friend requests of his classmates. Yet another accomplishment for which he will receive no award.

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Tim Harris portrait

Tim Harris

Senior Vice President, Denuo (Chicago)

Tim Harris spent years driving digital innovation at Leo Burnett Media and Launch (now Yahoo! Music) before signing on as the first employee of Starcom IP — all before “digital” was cool (wait, it’s cool now, right?).

He served as the agency’s Director of Messaging and Cross-Contact Architecture, paving the way for the once stand-alone agency to become a core functioning unit of Starcom MediaVest Group. The experience of successfully guiding the business through the dotcom crash only edified his goal to become the greatest nerd in the history of marketing.

Today, he finds himself driving the development and promotion of new products and services for Denuo. Harris works directly with clients to help them understand digital and cultural nuances in today’s changing landscape, fragmented by new technology and changing consumer behavior. It seems to be the one gig where his LinkedIn addiction is regarded as an asset instead of a liability.

As a founding member of Denuo, Harris helped create the unique plug-and-play operating model that the agency currently employs. He was also co-founder of Play the industry’s first and most recognized agency unit dedicated to leveraging videogames as a consumer contact channel. He serviced clients such as GM, P&G, LEGO, Miller and Allstate, eventually integrating the Play offering into a seamless part of Denuo’s broader digital expertise.

Tim is also founder and CEO of Seven Lights, a company that specializes in the creation of customizable online entertainment. As CEO, he concepted, designed and developed The Continuum, a pioneer in the digital goods and browser-based gaming spaces, and Corporate Bloodbath, a business-battle send up inspired by his ‘beloved’ co-workers, although most managed to keep their real names out of the game.  In bringing these and other games to market, Tim has filled the roles of Game Designer, Community Manager, Marketing/Promotions Director and Producer, and today continues to innovate in multiple areas of game development.

Harris graduated with a Bachelor of Arts degree in telecommunications from Indiana University in Bloomington, Indiana. At the time of publication, the school still does not offer a Masters in Nerding Out.
 

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Adrian Holovaty portrait

Adrian Holovaty

Creator of EveryBlock and Co-Creator of Django (Chicago)

Creator of EveryBlock and Co-Creator of Django (Chicago)

Adrian Holovaty is a Web developer and journalist in Chicago who has made a number of diverse contributions to the Web.

He created chicagocrime.org, one of the original (pre-API) Google Maps mashups, and co-created the Django Web framework, used by thousands of developers around the world. His latest project is EveryBlock, a neighborhood news site offering daily updates at the street-address level.  In August 2009, EveryBlock was acquired by MSNBC.com.

Combining backgrounds in journalism and computer science, Adrian has helped pioneer the discipline of “journalism via computer programming.” Before EveryBlock, he worked as a programmer/journalist at a number of American newspaper Web sites, including washingtonpost.com.
 

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Nic Fulton portrait

Nic Fulton

Chief Scientist, Thomson Reuters (New York, London, Sydney)

 Nic Fulton is the Chief Scientist of Reuters Media with a responsibility for designing and architecting multi-media products and investigating how the company can take advantage of new and emerging technologies in its product line.

One of Nic's key responsibilities is heading up Reuters Labs which is a public showcase of early product features and concepts.
 
Recent projects Nic has led include: use of mobile phones for professional news reporting; the role of social networks in news; cross-medium news consumption and personalization; and the use of music as a medium to deliver news to gen-Y.
 
Nic has been instrumental in the design and development of Reuters interactive TV , mobile and web products and has expertise across the media technology space. He has been an active agent for change in his ten years with Reuters, bringing the web, Java, XML and a number of other key technologies into the company. He led the application of XML in Reuters finance and media content products, and was actively involved with the W3C as XML was developing with involvement in standards consortia including FpML, NewsML and XBRL.
 
Nic has also been a long term member of Reuters core Research and Standards group in which he acted as an internal consultant to many key Internet projects, including Reuters Foundation's AlertNet site.
 
Nic acts as an ad-hoc advisor to a number of start-ups in new-media and finance, and is an active member of several business networking groups.
 
Nic has a PhD in Quantum Physics from the University of London.

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Oliver Reichenstein portrait

Oliver Reichenstein

CEO, information Architects (iA) (Tokyo)

Oliver Reichenstein was born in 1971. He learned programming as a computer kid in the early 80ies and studied Philosophy in Basel and Paris.

After working as interactive brand consultant for Interbrand Zintzmeyer & Lux for four years he moved to Japan in September 2003 and started from scratch. He launched information Architects in 2005 and became known for various articles on web typography, user experience design and the Web Trend Map.

Building a series of news sites such as tagesanzeiger.ch, zeit.de and krone.at over the last four years, iA is a one of the designer voices for what is currently discussed as “the future of news”.

Hailed as “one of the best-known design agencies in the world”, the iA blog and twitter feed is closely followed by the world’s design and digital opinion leaders.
iA runs offices in Zurich and Tokyo.

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Russ Fradin portrait

Russ Fradin

President, Adify (San Bruno)

Russ co-founded Adify with Larry Braitman and Rick Thompson.

Adify is the first and industry leading solution for building and commercialising vertical ad networks, providing the technology and services to power 200+ vertical ad networks around the globe.

Most recently, Russ was the SVP of Business Development for Wine.com, the Internet’s largest seller of wine where he was responsible for creating new revenue channels for the business. Before joining Wine.com, Russ was the EVP of Corporate Development for comScore Networks. Russ began at comScore in 2000 before comScore signed its first customer and was responsible for starting many of the company’s businesses as well as structuring strategic alliances. Russ began his career at Flycast Communications and had a number of roles during his four year tenure, finally serving as Flycast/Engage’s VP of Business Development. Russ holds a BS from the Wharton School at the University of Pennsylvania.

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Ming Chan portrait

Ming Chan

Emmy Award Winning Digital Media Strategist and CEO of The1stMovement (Los Angeles, Denver)

As Founder and CEO of The1stMovement, Ming understands digital media technology in a way rarely seen in the Advertising industry today. 

 

Named as one of the "Top 10 Asian Entrepreneurs"by Inc. Magazine, Ming has led the agency to numerous accolades including 2-time Inc. 500 fastest growing companies in America, 2-time Best Places to work in LA, Top 20 agencies in LA & Denver, Digital Media Firm of the Year, and 5000% growth in 5 years with his passion for innovation and company culture.

As the recipient of the prestigious Emmy® award in Interactive Media, Ming has created innovative digital assignments for some of the world's most renowned brands including 20th Century Fox, ABC, Adobe, Apple, AMD, Cisco, Disney, Microsoft, Nike, HP, Intel, Sun Microsystems, Sony Pictures and more.

A vocal member of the Los Angeles Chapter of the Entrepreneurs' Organization, Ming serves as a proactive advocate for entrepreneurs everywhere. He serves as a mentor in the AFI's Digital Content Lab, is an Interactive member for the National Academy of Television Arts & Science and is sought after as a thought-leader from his remarkable perspective of the digital advertising industry.

    "Fastest Growing Private Companies" - Los Angeles Business Journal - 2011
    "Digital Media Firm of the Year" - ABA Los Angeles - 2011
    "Top 10 Asian-run Companies in America" - Inc. Magazine - 2011
   
    "Inc. 500 Fastest Growing Private Companies in America" - Inc. Magazine - 2011
    "Best Places to Work" - Los Angeles Business Journal - 2011
    "Agency Person of the Year" - Finalist, thinkLA - 2011
   
    "Top 20 Ad Agencies" - Los Angeles Business Journal - 2011
    "Top 20 Minority-Owned Companies" - Denver Business Journal - 2011
   
    "Top 15 Ad Agencies" - Denver Business Journal - 2010
    "Inc. 500 Fastest Growing Private Companies in America" - Inc. Magazine - 2010
    "Best Places to Work" - Los Angeles Business Journal - 2010
    "Top 10 Asian Entrepreneurs in America" - Inc. Magazine - 2010

Specialties:

• Digital Brand Strategy

• Interactive Advertising

• Integrated Marketing

• Emerging Technologies

• Digital Media Innovation

 

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Frederic Filloux portrait

Frederic Filloux

Editor, Schibstead ASA, and author of Monday Note, Europe’s most respected Media, Tech, and Business Model blog (Paris)

Frédéric Filloux is currently editor for the international division of the Norwegian media group Schibsted ASA.

In 2002, he was part of the team who launched the free daily 20 Minutes which is now the most read newspaper in France with 2.5m readers (the online version, 20minutes.fr, has about 200,000 visitors per day). Prior to that, he spent 12 years at Liberation, successively as a business reporter, New York correspondent, editor of the multimedia section, manager of online operations, and, finally, editor of the paper. He also has an experience in the advertising business after a one year stop at the Paris group BDDP agency (now TBWA). He is a graduate from the Bordeaux school of Journalism. He lives in Paris.

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Simon P. Gallagher portrait

Simon P. Gallagher

Director of International Business Development, Hulu (Los Angeles)

Simon is a sports and entertainment executive with extensive international experience representing media rights for some of the world’s most recognizable brands.

He is currently Director of International Business Development for Hulu – a joint venture between News Corp, Disney and NBC Universal. Since its inception in 2007, Hulu has reached over 43 million unique users each month. It features content from over 200 premium content partners as well as advertising from over 400 of the world’s leading brands.
 
Prior to joining Hulu, Simon was a Senior Vice President at Wasserman Media Group, based at their Los Angeles headquarters. He worked within their business and corporate development team to identify acquisitions and manage deal flow across their world leading NBA Basketball, Major League Baseball, English Premier League and Action Sports businesses. Simon was also instrumental in the growth of the WMG content business, negotiating deals with the leading US theatrical exhibitors to screen sports content.

Simon’s background also includes working with leading sports and media agency IMG, where he brokered hundreds of media deals on behalf of clients such as Wimbledon, the International Olympic Committee Archive, the Rugby World Cup and the US Open Golf. In addition to this he represented a number of US and UK television formats, lifestyle shows, documentaries and live entertainment events. He also managed the global television strategy for the Association of Surfing Professionals World Championship Tour.

Simon is an Australian who lives in Santa Monica, California, with his wife and their daughter.

 

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Suzanne Stefanac portrait

Suzanne Stefanac

Media & Technology Strategist; former Director of the American Film Institutes Digital Content Lab (Los Angeles)

A journalist from 1982 until 1994, she wrote about digital issues for Wired,MacworldNew York Times, and Rolling Stone, among others.

With the launch of MSNBC in 1996, Stefanac was executive producer forThe Site, an hour-long, nightly television program and website that explored how technology impacts modern life. In 1998, she co-founded RespondTV, an interactive television infrastructure company that facilitated the first ecommerce over television. In 2005, Stefanac authored Dispatches from Blogistan: A Travel Guide for the Modern Blogger, published by Peachpit/New Riders as part of their Voices that Matter series. Stefanac joined the American Film Institute as Director of the Digital Content Lab in 2006 and launched AFI DigiFest in 2007. She is happiest on the bleeding edge.

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