In 1991, Zareh co‐founded Animal Logic with the vision to build a creative environment allowing artists and technicians to harness the opportunities offered by digital technologies for visual effects and animation.

With Zareh’s acute business skills, energy and vision he has steered Animal Logic to continually innovate and to become one of the worlds most respected digital production companies. From the outset, Zareh has been a passionate advocate of emerging digital production processes and technologies and it is this vision that has helped Animal Logic gain its reputation for creative and technical innovation and excellence.

Since its inception, Animal Logic has produced award winning digital animation and visual effects for international television commercials, film and television visual effects, and animated features. Its credits include Matrix, Matrix: Reloaded, Babe, Moulin Rouge!, Harry Potter Goblet of Fire, Hero, House of Flying Daggers, 300, Australia, Knowing, Happy Feet, Legend of the Guardians and Sucker Punch.

Zareh served as Executive Producer on Academy Award wining Happy Feet, and this year as the Producer for the 3D animated feature adventure film Legend of the Guardians: The Owls of Ga’Hoole directed by Zack Snyder.

Stephen J. Davis has been the President of studio Unit at Hasbro Inc. since September 1, 2009.

In his new role, Mr. Davis takes the reins of Hasbro Studios, which was set up to develop content based on the toymaker's existing brands, including:G.I. Joe, Transformers, Romper Room, Trivial Pursuit, Scrabble, My Little Pony and Tonka.

Mr. Davis served as the Chief Executive Officer of the Los Angeles based Family Entertainment Group, which repurposes legacy entertainment brands for use in the development of new kid-friendly content. Before that, he served as the President of Mobile and Online Media atInfoSpace.

A K Madhavan, the Chief Executive Officer of Crest Animation Studios Limited is credited with opening the doors for Indian Animation in the intensely competitive and demanding CGI products and services global market.

Madhavan, joined the organization in the year 1999, when the Animation Industry was an unrecognized entity in India and India’s animation competence unacknowledged in the global CGI space. He joined in the capacity of Vice President New Business Development and was entrusted with the responsibility of creating new business opportunities in the global CGI space for the Company.

Madhavan is the Chief Architect of the company’s Vision and Sales & Marketing strategy. He is the key driver of the company’s growth, and has consistently generated more revenues from the international CGI market than any of his contemporaries in the Indian Animation Space.

Madhavan’s leadership, sales and marketing competence, business insights and complete understanding of the global CGI market is the key factor in establishing Crest Animation Studio and India on the global CGI map. The fact that he got the first CGI television series to India from the US market, even when the company or the country had nothing to show to the world market is a testimony to his sales & marketing acumen, belief in the creative and technological prowess of his very talented team.

Crest’s first order was procured by him in the year 2002 and from thereon went to continuously create strategic partnerships with multiple producers of repute in the US and European Markets. The strategic alliances built with global CGI producers of repute are today reflected in the brand image of the company.

In all his sales and marketing initiatives, he has always ensured that the company’s product portfolio increased the value proposition provided to its client and stakeholders alike.

Madhavan is committed to ensuring that India is considered as a High on Value Destination for CGI products and Services in the global CGI space. He leads the Indian Animation Industry in all the government forums including NASSCOM, FICCI etc.

An exemplary Leader, a people person’s and a communicator par excellence he is the most sought out spokesperson for the Indian Animation Industry internationally.

Madhavan has a Masters in Sales & Marketing, and has decades of experience in Sales & Marketing in the IT Industry in addition to Brand Building & Advertising.

Ralph Simon is regarded as one of the founders of the modern mobile entertainment industry.  Over the last decade he has been a global trailblazer and innovator, playing a central role in the growth of the global mobile entertainment & content industries.

Dubbed the ‘father of the ring tone’, he and his team created and developed the first ring tones in the USA, Europe, Africa and Australia in 1998.  Simon was the first to advise and guide mobile operators, media & film companies, TV networks, brands, ad agency groups and platform providers worldwide on how to create and grow mobile revenues and content on mobile phones.

Simon co-founded the independent Zomba group of music companies & leading record label, Jive Records in the 1970’s, building them into the music industry’s leading independent music company.   He became the Executive Vice President of Capitol Records and Blue Note Records in Hollywood, where he started  EMI Music’s global New Media division in the mid-‘90s.

Simon correctly predicted that mobile phones would become the indispensable voice/social networking-and-music companion for mobile consumers and their increasingly mobile lifestyles.   Significantly, Simon persuaded US music publishers to embrace this new mobile medium and grant ring tone rights which spurred a whole new mobile entertainment industry in the USA and internationally.  In the late 1990’s he founded the influential Mobile Entertainment Forum – Americas (MEF) for which he now serves as Chairman Emeritus.

In July 2005, Simon was the mobile producer of the Live 8 global concerts working with Sir Bob Geldof, Bono and the Live Aid organization.  Simon was also the mobile producer of the successful Al Gore/Live Earth global event in July 2007.  Mobile Entertainment magazine voted him among the world’s Top 50 executives in Mobile Entertainment in 2005, 2006 and 2008.    In 2007 he received their special award, for his Outstanding Contribution to the global Mobile Entertainment Industry.

In May 2008 he was the global mobile producer of TED Conference’s Pangea Day worldwide event and project.

In 2009 he became the mobile strategy advisor to Irish rockers, U2 and helped create their global partnership with Blackberry to tie in with U2’s highly successful world touring cycle.

He is involved as the mobile producer of the 2010 World Cup "Celebration” music event, which will take place as the kick-off global TV event for the World Cup on June 10th in Johannesburg, and  will feature some of the world’s leading recording stars and launch the global “1 Goal – Education for All” campaign led by Queen Rania of Jordan. 

Simon heads the London-based Mobilium Advisory Group, providing high level strategic advice and guidance on how to create and grow revenues and impact from the usage and distribution of mobile content, messaging, mobile media technology and applications.  He serves on the Advisory Board of the Wireless Life Sciences Alliance 

He is popular as a speaker on mobile phone usage and culture internationally, and recent speaking engagements have  included the Mobile World Congress in Barcelona 2010, as well at major mobile conferences in the USA, Canada, Australia, Spain, South Africa, France, Germany, Norway, Iceland,  India, Israel, Finland & the United Kingdom. 

He is a Fellow of the Royal Society of Arts, Commerce & Manufacture in the UK and a member of the Academy of Recorded Arts & Sciences in the USA.

Alex Laurant‘s career spans nearly two decades of entertainment media: primarily feature films and games but also including TV commercials, motion graphics, interactive multimedia, theatrical scenic design, print illustration & graphic design.

Alex has enjoyed working with some of the industry’s most prominent creative directors, visual effects supervisors and game development teams providing visual design leadership, for large and small projects, from conceptual development through all phases of production. As a veteran senior visual effects art director and concept designer at Industrial Light & Magic he worked on numerous features including The Empire Strikes Back – Special Edition, Saving Private Ryan, Minority Report, The Mummy, Mission to Mars, Peter Pan, and The Day After Tomorrow. Alex was co-nominated for Best Visual Effects Art Direction by the Visual Effects Society for his work on Minority Report (with Production Designer Alex McDowell).

On the interactive side he worked for Electronic Arts’ London studio on the Harry Potter & the Goblet of Fireconsole game, for Germany’s Crytek studios on their award-winningCrysis and for LucasArts developing an original, new franchise. Now consulting under the banner of his company StudioLXL in Northern California, he has recently provided conceptual design forWarner Brothers’ 2011 blockbuster, Green Lantern, VFX art direction for Robert Redford’s upcoming Civil War drama, The Conspirator, as well as new, unannounced game, feature film and museum projects.

Alex has given numerous lectures and workshops worldwide on visual storytelling, entertainment media and visual effects design and processes. He is a member of the A.D.G. (Art Directors Guild), the V.E.S. (Visual Effects Society), the A.I.A.S. (Academy of Interactive Arts & Sciences) and serves on the advisory committee of the 5D Immersive Design Conference. 

With well over a decade of experience in the entertainment industry, Leah Hoyer has overseen more than 200 hours of programming for network and cable television, both in the US as well as internationally.

Ms Hoyer was Director of Development for Disney Television Animation, working on such global hits as Phineas & Ferb, Recess and Kim Possible.  She is now Creative Producer at Levity Group, where she develops live action and animated television series and seeks out strong creative talent for management and co-production opportunities.

Leah was an attorney before attending the prestigious UCLA Film School to earn her MFA in Animation and pursue her passion for cartoons.  She guest lectures at several universities and is on the Board of Directors of Women in Animation International.

Patch Khan is the Business Development Director of Digital Media, Asia Pacific & Japan for Hewlett Packard with overall responsibility for building HP’s market presence and go to market strategy including establishing regional partnerships, building the brand and portfolio awareness of the digital media domain, product & solutions development, managing industry/customer relationships and ensuring field execution.

HP has leveraged its business and IT consulting services along with its deep storage management expertise to create a unique structure that provides a high level of customer engagement involving all manner of stakeholders. 

Patch Khan  is a broadcast industry veteran with over 20 years of international experience in broadcast operations and media management having held senior operational and technical positions with SONY Pictures Entertainment, TNT & Cartoon Network,  Chrysalis TV (MTV Europe), Showtime/Gulf DTH, and more recently as Vice President of Operations for Discovery Networks Asia Pacific.

Internationally renowned teacher of "Beyond Structure" (Los Angeles)

David Freeman works as a writer in films and videogames, and is an acclaimed international speaker and teacher. As a screenwriter, David has sold scripts to Sony Pictures, Paramount Pictures, Columbia Pictures, MGM, and others.

David  teaches “Beyond Structure,” the largest screenwriting class in Los Angeles, New York and London.

Many top screenwriters, directors, and Hollywood executives have been his students, along with numerous senior game designers and executives. He has contributed to many high-profile games such as Crysis 2 (upcoming), Tron: Evolution (upcoming), Prey, Need for Speed: Carbon, Terminator: Redemption, Marc Ecko’s Getting Up, Enter the Matrix, and many others.

He has worked on games for Activision, Sony, Electronic Arts, Ubisoft, Take 2 Interactive, Disney Interactive, 3D Realms, Atari, and others. David is the author of the influential book, Creating Emotion in Games, which is used as a textbook at Carnegie Mellon and other universities. He is a sought-after international speaker, teaching at film, animation, and videogame conferences around the world –– at game publishers across North America and Europe –– and at film and television companies like Pixar, Disney, Aardman Animations, and others.

He welcomes your correspondence at freemanATdfreemanDOTcom

Sten has a background in entrepreneurship, business and application development for new media and new cultural expressions, media production and product development. 

With over 32 years of experience within the media fields with the last 10 years with computer games, Selander is an expert on strategic issues for games educations, games companies and innovative games design and use of games in education, E-learning, and for training and skills improvement.

He is currently leading several projects concerning innovation and infrastructure for new media industries, new cultural expressions, and connections between industry and research within the same field, specially aimed towards new innovative games development in partnership with the Swedish Knowledge Foundation.

A national network for E-learning companies is among the results as well as the NordicGen network for Educational Games.

Selander has been apart of the Serious Games movement since 2003 and has been instrumental in pushing for Serious Game Europe initiative as well as doing presentations at Washington in the matter.

Selander started the Swedish-based Serious Games Agency 2006 in order to promote Serious Games business and content and connect researchers, developers and clients to establish a larger understanding of what Serious Games could do in training and as educational means.

An Institut Louis Lumière alumni, Din Altit's professional career in film and television spans over a decade in creative and executive capacity.

Din Altit began his career as an editor of MTV flag shows such as Real World and MTV’s Burned, and in 1998 was nominated for an Emmy for Best Feature story editing for his work on NBC/Telemundo.

Din shifted his career to the cinematic medium as a creative in 2000 as producer/editor and worked on such notable movie campaigns as 2 Fast 2 Furious, The Rundown, and Hellboy. With a wealth of knowledge and experience Din Altit's career peaked at the executive level and In 2005 he joined Sony Columbia Pictures, where he worked on blockbuster films such as Casino Royal, Ghost Rider, and The Fog. He also was instrumental in the implementation of numerous digital initiatives for the studio.

In 2008 Din joined UFA Media group as Head of International Creative Services and led creative teams across 23 various channels to ensure direct to core demographic promotions across all media.

Most recently Din served as Vice President of Production and Development for Mirage Holdings group. In 2010 Din formed Scorpio Studios with producing partner Kevin Summerfield where he is currently developing and producing a slate of high concept commercial films for the international market.

Jason is the founder of Perimeter Partners, a consultancy that provides strategic level guidance and expertise to companies and organizations on the boundary, or perimeter, of the game industry.

For nearly nine years, he served as the Executive Director of theInternational Game Developers Association (IGDA), a professional society committed to advancing the game industry and the careers of developers. Jason was honored for his industry building efforts with the inaugural Ambassador Award at the 8th annual Game Developers Choice Awards. He continues to be an advocate for the expressive power of games and their capacity to change the world.

Jason has been a member of the game industry for more than a decade, and has previously worked at IGDA, CMP, Quazal, Matrox Graphics, Silicon Graphics and Price Waterhouse. He blogs at www.realitypanic.com and can be reached via Jason [at] PerimeterPartners.com.

Jason is President of www.theartdepartment.org the renowned online and brick and mortar college of art and entertainment development which has students worldwide. 

Jason is founding shareholder and Board Director of Massive Black Inc, the Entertainment Art and I.P. production studio group with studios in the US and China. During his eight year tenure as MB's founding President, he created and directed all company vision, strategy, marketing, promotion, business development and oversaw all studios as the company's top executive. Jason secured and oversaw the delivering of more than 280 entertainment industry projects and numerous blockbuster hits from clients in games, film, toys, social media, comics, television, and animation. His clients include Sony, Microsoft, Nintendo, EA, Activision/Blizzard, Square Enix, Black Isle Studios, id software, and all top twenty video game publishers out of a total of nearly 200 renown firms across the spectrum of the entertainment industry markets. In 2009 Jason's business vision, consultation, and personally developed plans helped a failed internet game company secure 32 million Euro's in investment to enter the Social Games industry as a publisher and developer. He has since stepped forward into the field of education and community development full-time. 

Jason is a leading expert in the field of social media and online education. He is the Founding Director of ConceptArt.org which now has over 262,000 registered students and industry professionals sharing, creating and learning entertainment I.P. development, art, 3d, animation, design, and illustration. He created, designed and produced all ConceptArt.Org International Art and Design Symposiums as a way to bring professionals and students from around the world together for personal and career betterment.These important industry events have since been attended by more than 8000 students and pros alike, from more than 400 entertainment companies. Manley followed with the ConceptArt.Org branded online educational programs and curriculum which are used in schools, universities, and companies internationally and serve students in nearly every country of the world today. His educational and event sponsors have included Microsoft, EA, Activision, Blizzard, AFI Film Festival, Red Bull, Dell, Autodesk, Ubisoft, Lucasfilm, Bioware and more. Jason has taught industry leaders, professionals and students since 2002. He has been a speaker for the Academy of Interactive Arts and Sciences DICE Summit in Las Vegas, DICE Asia, AnimFX New Zealand, GDC San Francisco, GDC Europe, GCDC/GamesCom, Kre8tif Malaysia, The Pixel Show: Brazil, The Illustration Academy, SXSW Interactive, all 12 International Art and Design Symposiums and X Media Lab. 

Alan Chan's most recent visual effects assignment was as a Senior Technical Director and Stereoscopic Lead at Sony Pictures Imageworks, where he has served on projects such as Harry Potter and the Sorcerer's Stone and Peter Jackson's Lord Of The Rings: The Two Towers.

Prior to Imageworks, Alan was co-founder of Station X Studios, where he has supervised projects such as Tom Clancy's Netforce as well as commercial work for Chevy Blazer, Budweiser and Dodge Ram, and before that, Alan was at Digital Domain where he served as part of the Digital Ship Team on James Cameron's Titanic.

Before entering the industry as a visual effects artist, Alan served as Producer/Director for regional television in Oklahoma. Three published books on 3D animation and experience writing for a national newspaper in high school round out his talents.

His fifteen-year visual effects career spans multiple Clio advertising awards for outstanding visual effects in the commercial field as well as three Academy Awards, two for Best Visual Effects - Two Towers and Titanic - and another for Best Animated Short (The Chubb Chubbs). His science fiction screenplay Ark has garnered praise and awards from industry professionals.

His most recent directorial project is Postcards From The Future - a large format return-to-space epic that was named Best HD Short and garnered a Best Director award for Alan. He also recently wrapped up visual effects work on Tim Burton's re-telling of Alice in Wonderland.

Co Founder, CEO & Managing Editor of AnimationXpress.com (Mumbai)

AnimationXpress.com is the internationally acclaimed Animation, VFX, Gaming information portal and Business2Business company.

Anand is thoroughly networked with a 1000+ studios across India, China and the Asia Pacific and with an equal number of content buyers, distributors and outsourcing studios from the US & Western Europe. He also loves writing and traveling and is currently developing four children focused Intellectual Properties that will reach children across the globe in 2010.

Sheldon Goh is an accomplished comic book, storyboard and concept artist with experience drawing comic books for GI Joe licensees in the United States and small press publishers in the United Kingdom.

He has also created storyboards for animated TV series and TV commercials. He recently exhibited in the Facing the Climate Exhibition organized by the Swedish Institute with Swedish and Malaysian cartoonists. Sheldon also conducts digital art and comic book art classes and workshops for both kids and adults.

His work can be seen at sheldongoh.deviantart.com or www.bansheecreative.com

Shawn Kelly has a wealth of expertise in animation.

Since joining ILM in 1998, he has worked on numerous Hollywood blockbusters, including War of the Worlds, Day After Tomorrow, Indiana Jones 4, and all three Star Wars prequels. Kelly was also a lead animator on the Transformers films, and received the Best Single Visual Effect of the Year award from the Visual Effects Society (VES) for his work on Transformers.

Kelly has just completed work as a lead animator on Rango, ILM's first full-length feature animated film, and is currently a lead animator on the upcoming Transformers 3.

Frank Saperstein brings over 20 years of experience in media creation, development production and distribution to E1 Entertainment.

His credits include over 400 episodes of television, feature film, new media, shorts and commercial. Prior to joining E1, Frank has served as a Co-CEO / Creative Director of PASI (Philippine Animation Studio, Inc.), producer /director and development consultant for VH1 / MTV Networks, and as producer/writer/director at Matinee Entertainment. Previous credits include award-winning productions, Kampung Boy – winner for Best Television Series at Annecy Film Festival (Fox Kids / Teletoon), Bob and Margaret (Comedy Central / Global TV), Kong: The Animated Series(Fox Kids / Teletoon), Captain Flamingo (YTV / Jetix), and Pee-wee’s Playhouse (CBS).

Ivon has been in the 3D industry for over 12 years, working in film, TV and games in the Asia Pacific region as an animator, character rigger and VFX artist.

He has also developed a wealth of training resources for students and professionals from the entertainment and design visualization industries.

Ivon is one of the regions few Autodesk Certified Instructors (ACI) and Examiners (ACE) for 3ds Max. At Codemasters (Kuala Lumpur, Malaysia) Games Studio he leads staff training, recruitment, internship mentoring as well as liaising with government and educational faculties to improve the channels between high level industry production and tertiary education.

Reza Fahmi RazaliI has been in the IT industry from the young age of 17, sweeping up international IT awards such as the APICTA and APMITTA with his maiden project, terato.com, a portal for teens and car modifications with over 2 million hits and 50,000 members.

He partnered with TV3's Remaja from 2002 to 2005, and was in the ASEAN + 5 Leadership Exchange program in 2002. He was also involved with the initial setup ofwww.xfresh.com, which is now ASTRO's biggest content provider targeting the youth demographic through TV, radio and web presence. Some of his feats include having directed and produced a few short movies for terato.com including Get Away in KL 1 & 2, and From Bangi to Oklahoma. He graduated from Oklahoma University in 2006 with a BA in Finance, minoring in Management Information Systems. Upon graduation, he worked at Dell in the USA and upon returning to Malaysia, he was appointed as an adviser to various organizations for the development of technopreneurs. Reza Fahmi was also on the panel of judges for the ICT Category at the Malaysia Technology Expo 2008 & 2009.

His third startup Terato Tech has won the Maxis Most Promising Application Developer in 2009 and was a Finalist for APICTA 2010 Best of Startup.

Samuel Seow is the Managing Director of Samuel Seow Law Corporation and is also Foreign Legal Advisor to Seow & Associates.

Samuel’s expertise is in the field of intellectual property law and general commercial and corporate law, and he also has several years of experience in dealing with a wide range of property-related transactions, with a special focus on the application of these laws to the entertainment, arts and media industries. He is a much recognised name in these industries.

Matt has 15 years experience working in visual effects, animation, and graphics software development companies around the world.

His professional experience includes working as a liaison between artists and programmers on the implementation of 3d workflows and production pipelines. While working in production, Matt gained experience developing standard methodologies with Autodesk's Content Creation Software for visual effects and animation. As an Autodesk Certified Instructor and Evaluator, Matt has taught specialized courses in photo-realistic rendering, visual effects, animation, and "Train the Trainer" programs to improve the quality of 3d education worldwide. Currently, Matt is an Application Engineer in the Media and Entertainment Division of Autodesk based in Singapore where he works with virtually all of Autodesk's major customers in the visualization, film, games, and entertainment markets throughout the Asean region.

Low Huoi Seong has over 25 years of experience in the content industry, having started Vision Entertainment with his partner in 1985 as a TV programme distribution company.

A few years later, the group ventured downstream into licensing & merchandising, and in 1995 he established a production division. Since then, he has added programme production, production facilities, 2D and 3D animation, console games as well as digital/mobile interactive services to the group, transforming it into a well-integrated new media entity.

His latest additions to the group are companies at the leading edge of new media:

• Vision Interactive Broadband Services, the interactive services company that is set to be the leading provider of interactive, content-based, marketing solutions to Asia’s broadcasters, platform operators and service providers on convergent networks.
• Codemasters Studios, a joint-venture art and animation studio dedicated to high-end, 3rd generation, console-game projects.
• New Vision Partners, a technology joint venture, developing and deploying a universal applications player that will work on all Java-enabled mobile phones.

With these additions, the Vision Group is expecting to help set the new media agenda for Asia.

Low Huoi Seong is a member of the Local Advisory Panel of MSC Malaysia and is sought after consultant to the Malaysian digital content industries.

He holds a B.Sc. (Hons) in Human Physiology, (University of Newcastle-Upon-Tyne), an M.Sc. in Management Science, (Imperial College, University of London) and an M.Sc. in Human & Applied Physiology, (King’s College, University of London). 

Andrew Ooi is the Founder and Director of Inspidea where he is responsible for developing the company’s animation properties, including all aspects of production.

His previous producer credits include Johan the Young Scientist, three seasons of Mustang Mama, Mat Kacau and Boo & Me. All these programmes have been accepted by international agencies and networks including Cartoon Network, Nickelodeon, Al Jazeera Children’s Channel, the BBC, Astro etc. Currently he is producing a new animated comedy series for the BBC, Boo & Me season 2, and Johnny Bravo Goes to Bollywood for Cartoon Network.

Andrew Ooi graduated with a BSc in Housing, Building and Planning from Universiti Sains Malaysia and immediately pursued his Masters in Planning before joining an architectural and town planning consulting firm. He then began exploring the IT industry and became a software specialist for an engineering software company and later, started a company called Tourific.

Li Zhong Qiu is China’s most networked Animation professional.

He is the Executive Director and Deputy Secretary General of China Animation Association; the Secretary General of ASIFA China; President of ZhongGuanCun Digital Content Association; the President of Golden Bridge Animation Studio; and the President of Dison Computer Graphics & Image Co. Ltd.

Frequently sought after to consult and advise the China Central Government, Li Zhong Qiu serves as an Expert of Development of the Animation Industries to the State Council and an Expert of State Press and Public Administration. He is a guest professor at JiLin Animation College and JiangNan University.
Li Zhong Qiu has served as a jury member for animation festivals all over the world, including: Korea’s “Star Project” (2008) and PISAF (2003); and Italy’s “I Castelli Animati” International Animated Film Festival (2006). He has served as Jury President of Xiamen International Animation Festival (2008) and on the Chief Jury Committee of CICAF (2004, 2005).

Since 2003 Li Zhong Qiu has been researching Pan animation and interactive media, as well as animation technology and education. His applied research aims at ensuring that academic programmes meet commercial requirements.

Li Zhong Qiu is frequently invited to present his research and overviews of China’s animation industries at conferences and forums all over the world.

Hasnul Hadi Samsudin has played an important role in developing the Malaysian Creative Digital Content Industry in the past few years through his capacity in various roles from within government and private sector.

In the 14 years in the Multimedia Development Corporation (MDeC), he has contributed to many initiatives in the areas of e-commerce and the creative digital content industry by way of policy development and project implementation. He has also advised government and private organizations in Internet strategies and planning. He led the MDeC and MSC Malaysia internet strategies in the early part of its existence.

Just recently, he has acted as the Head of the MSC Malaysia Animation and Creative Content Center (MAC3). There, he has built initiatives from the ground up to accelerate the growth of the industry. From within the government, he has worked with the private sector to push the nascent industry to a powerhouse within the global content industry.

Projects like the MAC3 has enabled local businesses to bridge their gap to the global market by way of capability enhancement programs like the IP Creators Challenge Series Superpitch and collaborations with XmediaLab. He has also lead the establishment of the MAC3 Industry-Academia Panel where the panel is working towards transformation of local Malaysian talents ready for global industry standards. MAC3 has enabled businesses to be able to create, package and sell their stories to the global audience.

He is also one of the founders of the MSC Malaysia Kre8tif! Digital Content Conference which has become the most important knowledge-sharing platform in Malaysia and the Region. The collaboration between MAC3 and XMedialab has enabled the bridge between international and regional collaboration in Malaysia.

In a transition from government to private sector, he has recently joined Rhythm & Hues Malaysia, the Oscar-winning Visual Effects studio, as a Senior Manager. His role will be to grow R&H locally and regionally to accelerate the local and regional VFX industry to world-class standards.