Nathan Mayfield is the Chief Creative Officer and co-founder of Hoodlum, an award winning company that specializes in producing high quality entertainment content for multiple platforms.

Mayfield has brought a tremendous amount of entrepreneurial and entertainment industry experience to Hoodlum. An expert in producing award winning television documentary and multiplatform series, Mayfield is charged with overseeing the creative direction of Hoodlum’s interactive and branded storytelling projects from concept to script, production and implementation.

Mayfield formed Hoodlum with business partner Tracey Robertson in 1999 and for ten years has played an integral role in building the company into a leading Emmy® and BAFTA award-winning studio. Mayfield is currently spearheading the launch of SLIDE, a 10x 1 hour series being produced with FOXTEL with a multiplatform roll-out beginning in Australia. The project will commence production in 2010. In addition, Mayfield is overseeing Hoodlum’s foray into the creation of multiplatform campaigns for feature films.

Most recently Hoodlum created JOIN THE MOSAIC, an interactive experience for the launch of ABC’s new hit series FLASH FORWARD. Working with ABC Marketing and program producers Mayfield and his team were also responsible for creating a multiplatform campaign to run between seasons 4 and 5 of ABC’s hit series LOST called DHARMA WANTS YOU. The project ran over 8 months and earned Hoodlum, ABC marketing and the producers of the show a Primetime Creative Arts Emmy®. Mayfield and his team were also responsible for the popular multiplatform campaign FIND815 created for the launch of season 4 of LOST  which earned Hoodlum a Prime Time Creative Arts Emmy® nomination in 2008.

Mayfield and his team are two time BAFTA Award winners for their work on the BBC’s hit seriesSPOOKS and have won two prestigious Broadcast Digital Awards - for their online channel for the popular UK soap opera EMMERDALE.  And most recently for their project for ITVPRIMEVAL EVOLVED. Mayfield first garnered industry recognition for his work on FAT COW MOTEL, the world’s first mainstream and multiplatform television drama as well as the breakthrough branded entertainment online series PS TRIXI, which helped pave the way for producers of branded entertainment integration.

Mayfield has been a keynote speaker and delegate at many prominent industry events and seminars including 2010 BANFF TV Festival, 2009 Digital Hollywood, 2008 NAB and Sundance, 2010/2009/2000 MIPCOM TV Market, 2009 SPAA Now Media Conference, and 2007 C21 Media Conference. Mayfield is a member of the Australian Film Institute and is represented by International Creative Management in the US and UK.
June 2010

Jeff Gomez is an expert at transmedia storytelling, incubating new entertainment properties, strategic planning and production for cross-platform implementation.

As CEO of Starlight Runner Entertainment, an animation and live-action feature film production company and leading creator of highly successful fictional worlds, Jeff transforms intellectual properties into highly successful transmedia franchises. He also extends niche properties such as toys, animation or videogame titles across multiple platforms, evolving them into high quality persistent narratives, which in turn generate multiple revenue streams for his clients.

Jeff has worked on such blockbuster universes as Disney’s Pirates of the Caribbean, Prince of Persia and Tron, Microsoft’s Halo, James Cameron’s Avatar, Hasbro’s Transformers, Mattel’s Hot Wheels and Coca-Cola’s Happiness Factory.

Prior to launching Starlight Runner with partner Mark Pensavalle in 2000, Jeff Gomez was a prominent figure in the adventure game and video game industries serving as a producer for Acclaim Entertainment’s comic book division. He helped create the Acclaim Comics super hero universe, in addition to adapting Valiant Comics super heroes into videogames for Nintendo and PlayStation consoles. Characters, concepts and game-play Jeff conceived, wrote and produced for Acclaim’s Turok, Dinosaur Hunter and Turok 2: Seeds of Evil helped that franchise to gross over $420 million. Turok was recently revived as a new videogame franchise from Disney Interactive and as an animated feature from Starz Entertainment.

In addition to serving as a brand extension consultant to such corporations as Disney, Microsoft, 20th Century Fox, Coca-Cola, Scholastic, Wieden+Kennedy, Mattel, Showtime, Konami and Hasbro, Jeff has also delivered his seminar, Creating Blockbuster Worlds: Developing Highly Successful Transmedia Franchises, to the MIT Futures of Entertainment Conference, Game Developers Conference, International Game Developers Association, the NewTeeVee Conference, the New York State Bar Association and the Producers Guild of America.

A board member of the Producers Guild of America with over 20 years experience developing, writing and producing content, Jeff has been featured and quoted in such periodicals as Forbes,Business Week, Los Angeles Times, Variety, Investors Business Daily, Publishers Weekly, Produced By, Wizard, and Animation, and he has been profiled on MTV News and American Latino.

As a Latino who spent his childhood in the housing projects on Manhattan’s Lower East Side, Jeff champions the concerns of young people with his Never Surrender inspirational seminars and curricula. He has also recently worked with Operation Respect, the international non-profit education and advocacy organization founded by Peter Yarrow and dedicated to instilling the values of leadership and empathy in young people. He earned a BA in Film Studies and Communication Arts & Sciences from Queens College, CUNY.

Before founding Jumpwire Media in 2009 Gavin worked for online video start up Joost and was the Head of Cross Platform Business Development at global television production company Endemol.

Gavin has a been working in media space for over 15 years. His past experience includes positions at major television networks as well as owning and operating a television production company and a boutique advertising agency. His company created some of the first cross media TV content and worked with major networks includingNBC, Discovery, CTV, and Global Television. The full service ad agency serviced two national clients and explored integrating brands into television and online properties. In 2004 he moved from his native Canada to the UK to better understand the rapidly emerging mobile phone space. Through his position at Endemol he worked closely with the UK’s largest mobile operator O2 and helped develop leading edge content for multiple platform release. In 2007 he moved into the web video arena with Joost. He has spent time in Japan, Africa, Europe and China exploring and understanding the global digital media content market place. He is invited to speak at industry conferences on a regular basis including Banff World Television Festival, MIPCOM,LATVfest. He lives in New York.

A journalist from 1982 until 1994, she wrote about digital issues for Wired, Macworld, New York Times, and Rolling Stone, among others.

With the launch of MSNBC in 1996, Stefanac was executive producer forThe Site, an hour-long, nightly television program and website that explored how technology impacts modern life. In 1998, she co-founded RespondTV, an interactive television infrastructure company that facilitated the first ecommerce over television. In 2005, Stefanac authored Dispatches from Blogistan: A Travel Guide for the Modern Blogger, published by Peachpit/New Riders as part of their Voices that Matter series. Stefanac joined the American Film Institute as Director of the Digital Content Lab in 2006 and launched AFI DigiFest in 2007. She is happiest on the bleeding edge.

Dibakar Banerjee is a highly decorated Indian film director and screenwriter.

His first feature film Khosla Ka Ghosla was a critical and commercial hit, redefining the genre and creating a new trend. Khosla Ka Ghosla was awarded the President's award for Best Hindi Feature Film 2007, and was officially selected for MoMa, New York and Stuttgart Film Festivals.

His next film Oye Lucky! Lucky Oye! was released amidst unanimous critical applause and won many popular awards. Oye Lucky was also part of the official selection at MoMa in 2009. It was screened at Osian 2009 and included in the Indian Panorama at IFFI 2009. It won The National Award for BEST POPULAR FILM, 2009.

Love Sex aur Dhokha, is Dibakar’s third film and India’s first digital feature film, and is in part loosely based on the infamous 2004 DPS MMS scandal. The film has been selected to screen during MIFF 2010.

Morgan has developed a number of critically and commercially successful games over his decade in the industry.  He has shipped millions of units across every major platform with games that run the gamut from the casual to hardcore markets.

Morgan began his career in Australia, working with Irrational Games (now 2K Marin) before moving to North America to work with major studios such as Relic and Ubisoft before returning to Australia to work with Pandemic/EA as the Lead Designer for their Brisbane Studio.

Since early 2009 Morgan has focused on assisting traditional media companies to make the transition to developing their IP for game platforms, consulting on projects that advance the possibilities of games as a narrative and educational form.

Most recently he has formed Defiant Development, a Brisbane based game development studio that focuses on building cutting edge games and transmedia IP for the modern, mature gaming market.

Morgan is a regular speaker on game development process and the new opportunities interactive entertainment offers.  He is on the advisory boards for several of Australia's most exciting new interactive projects which merge talent from the fields of traditional media with seasoned game development professionals.

Lisa has been with the Feds since November 2007. Within her role as Head of Content, she has instigated the development of long form television productions and interactive initiatives, both in a directorial and production capacity.

Lisa works with networks, adevertising agencies and clients direct to develop and produce high end interactive concepts. Lisa has been involved in multiple productions at The Feds, from the video Mash Up Tool used in the Gruen Transfer, to the groundbreaking Wildspace interactive concept that launched earlier this year.  Currently, The Feds are in official development with the ABC on a 20-part half-hour weekly music show for teenagers.

Lisa has just come back from France after attending MIP TV's Content 360 as a finalist in the general interactive concept section for Habitat - an ecological tamagoshi that will live online, mobiles and as an animation series.

Prior to joining The Feds, Lisa worked as a Senior Video Producer for 3 Mobile and was responsible for  “Now on Planet 3” one of Australia’s first in-house daily news and entertainment shows streamed directly to mobile handsets. Lisa has worked across many formats including drama, factual, documentary, light entertainment, reality television, music, live television and sport.  Lisa was also nominated for an ARIA award in 2008.

Lisa was invited to give a paper at SPAA conference and the KANZ broadband Summit in 2009. Lisa was selected to participate an official federal government delegation to Korea on kids and digital entertainment in 2009. Lisa has also been a guest lecturer in Multiplatform at AFTRS in 2010. 

Christy Dena specializes in the design and production of trans/cross-media projects.

She designs, writes and directs transmedia projects and is currently developing her own creative projects and web entertainment services.  She worked with Nokia on Tim Kring’s global alternate reality experience Conspiracy for Good; Australian Broadcasting Corporation’s global online serious drama Project Bluebird; new animation franchise Coldwar Clambake; the Australian Film Festival; Second Life arts tour dLux Pony Club; is currently consulting to filmmakers at the user-generated film distribution service Openindie; and has worked on multiple mini-alternate reality games for training and many other large- and small-scale projects.

Her clients include Nokia Finland, Australian Broadcasting Corporation, Wieden + Kennedy, Australia Council for the Arts, Australian Film Festival, Australian Film, Television and Radio School. 

Christy has given presentations on the design of cross-media projects to companies and organisations worldwide such as Nokia Finland; Microsoft Research; O’Reilly Media; Australia Council for the Arts; AIMIA; Film Australia; Australian Film, Television and Radio School; Australian Broadcasting Corporation and many more

She has presented an numerous industry festivals and events including: Whistler Film Festival in Canada; Cartoons on the Bay in Italy; Power to the Pixel in London; London Film Festival; Slamdance; Documentary Organisation of Canada’s Reboot; DIYDays; Destination Film Festival; Revelations Film Festival; the Australasian Conference on Interactive Entertainment, and the First International Conference on Cross-Media Interaction Design in Sweden.

She has been featured in ABC’s 7.30 Tonight, The Guardian, Christian Science Monitor, The Sacramento Bee, Vancouver Sun, Filmmaker Magazine, Australian Financial Review, The Age, Herald Sun, Encore, and others.

She co-wrote the Australian Literature Board’s Writers’ Guide to Making a Digital Living and worked for four years on the Literature Board’s Story of the Future Initiative. Christy has published chapters or been quoted in numerous books, including Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences; Pervasive Games: Theory and Design; Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing in the Digital Era;  Space, Time Play; and New Perspectives on Narrative and Multimodality.

Christy has written the first PhD on ‘Transmedia Practice’ (University of Sydney); has a Postgraduate Diploma in Creative Writing (University of Melbourne); and a Bachelor of Arts in Visual and Performing Arts (Monash University).

Jackie Turnure is Head of Development at Hoodlum, a two-time Emmy ® award winning entertainment company based in Australia that specializes in producing high quality campaigns for multiple platforms.

At Hoodlum, Turnure is charged with developing the company’s major multiplatform campaigns.   Turnure is a seasoned cross media producer and script writer for games, film and television production spaces. 

Turnure was instrumental in the DHARMA WANTS YOU, an eight month multiplatform campaign for ABC’s LOST which picked up the 2009 Primetime Creative Arts Emmy® for Outstanding Achievement in Interactive Media Programming. Turnure also supervised production on JOIN THE MOSAIC an interactive prequel experience and ongoing community for fans of ABC’s hit series FLASHFORWARD. Turnure’s other Hoodlum credits include THE MAKING OF MODERN AUSTRALIA, a broadband campaign in conjunction with ABC Australia’s four-part documentary series and most recently, supervision DAY X EXISTS for Sony Pictures Entertainment, a global prequel for the upcoming release of the feature film SALT. Currently, Turnure is working on Hoodlum’s multiplatform series SLIDE,  a 10x1 hour program with FOXTEL which will initially roll out this year. 

Turnure, who joined Hoodlum in 2008, brings the company a tremendous amount of cross media production and development experience in the areas of games, film and television.

Prior to Hoodlum, Turnure was the Director for Rockpool Productions where she supervised, produced and wrote numerous projects such as alternate reality games GET CARLA  andDIAMOND REEF and online games THE ALIEN INVASION and CHICKO-ACCIDENTAL ALIEN. Turnure also directed and produced PC based 3D animated games called BANANAS IN PYJAMAS, IT'S PARTY TIME, and OZ - THE MAGICAL ADVENTURE, which all have been distributed in over 18 countries and have won numerous awards.

From 2006-2007, Turnure served as a member of the Laboratory of Advanced Media Production team (LAMP), Australia’s premiere emerging media research and development production lab facilitated by the Australian Film TV and Radio School in Sydney. 

Turnure has been a speaker at a number of the leading media events including: the Australia Council Story of the Future Seminar, Australia Machinima Festival, Australian Writers Guild Workshops, and the Australian Effects & Animation Festival. Turnure has also taught scriptwriting, directing and game design at NYU, the Academy of Art College, and the University of Technology, Sydney. 

Jarod cultivated a love for creative ideas at university where he wrote, directed and produced several plays as part of the Macquarie University Drama Society, of which he was also President. Whilst gaining his degree in Visual Media, Jarod began his own company in 2001 with a dream to revolutionise online digital media management in the education system.

Nine years later he sold the business to become a partner of the Sydney-based social media company - Radical Love. Focusing on digital distribution methods and building social marketplaces, Jarod has collaborated on digital media concepts for brands including 20th Century Fox, Coca Cola, The Wine Society, Mattel, Dosh and Sega.

He has also presented his experiences with monetizing social media marketplaces at the Screen Producers Association of Australia, the Sydney Film Festival, and the Sydney Film School, as well as opinion pieces for Triple J radio and the ABC’s political blog ABC Unleashed.

In 2009 and 2010 he helped pioneer a new social-broadcast distribution model with ABC TV for the series BEACHED AZ – a case study in successful online content creation – developing strategies for distribution across social networks, broadcast channels, mobile applications, online and retail.

He is also a contributor and consultant to the NSW government on digital media, and is the social media ambassador for the Sydney Swans.

Josh Shore is a filmmaker, television creator/producer, media/brand strategist and catalyst of socially transformative enterprises.

After graduating with honors from University of Pennsylvania where he produced and directed his first film, Josh got a first look deal with Viacom in NY, and began creating and producing original television shows for MTV, Showtime, USA Network and MuchMusic/Fuse.

In January of 2000, he met music icon / activist Peter Gabriel, and with his help, founded the online alternative news network GNN (Guerrilla News Network). Designed to serve as an antidote to the corporatization of the mainstream news, GNN grew to become a leading online destination for alternative news sharing and youth activism. With over 1MM unique visitors/month, GNN fostered a committed global community through a user-generated news platform and social network, and the production of Sundance awardwinning documentary films and music-driven ‘NewsVideos’ – mini docs that make human rights issues and censored news stories accessible to a global youth audience. Guerrilla NewsVideos leveraged the popularity and social conscience of artists like Beastie Boys, Eminem, 50 Cent, Nine Inch Nails, and others, while featuring thought leaders like Noam Chomsky, Vandana Shiva, Fritjof Capra and many others. GNN also produced various feature length documentary films - the last of which (AMERICAN BLACKOUT) won the Audience Award at the Sundance Film Festival.

Josh has worked with Harvard professor / leading architect Rem Koolhaas and eco-effectivity pioneer William McDonough, and with Eric Greenberg (founder of Scient and Viant) and Karl Weber (NY Times best-selling author of Muhammad Yunus’ biography) to head up an online political activation campaign called Generation We, designed to unite and activate the 95MM Millennials in the US.

Most recently, Josh teamed up with web prodigy Anson ‘Phong’ Vogt to create and launch lILLUMINATED, a feature film franchise and trans-media brand based on the story of a girl’s journey to enlightenment. Designed to capture the “consciousness” psychographic, this 360 degree IP is in development and will be fortified by a dream sharing social network called Dreamcatcher.

Josh is frequently asked to present his ideas on brand building, youth marketing, indigenous media creation, user-generated content, community activation and socially transformative enterprise, and has lectured at conferences and film festivals including Sundance, Rotterdam, Toronto HotDocs, IDFA, NextMedia, Banff World Television Summit, Tokyo Animé Fair, Oliviero Toscani’s Animation Symposium in Florence and others.

James started working with the web in ’95, a time when Netscape ruled, the Microsoft site was run by volunteers and the animated GIF was get to emerge.

Since then he’s worked in the digital and interactive industry as an Art Director and Producer for a number of Marketing and Digital Agencies. In 2004 he started Pixeco, a digital design studio dedicated to providing design and digital tools to filmmakers, covering the development of interactive web tools such as community and campaign websites, widgets and social media strategy as well as key image and poster design. Pixeco is a boutique operation with a seven strong team based in Shoreditch, London and Auckland in New Zealand. Of the nearly 130 independent films Pixeco has been involved in some highlights include The End of the Line, Burma VJ, Enemies of the People, We Are Together, Erasing David, Rage and Black Gold. About 90% of it’s output is for factual projects.

James is the founder or Moviesparks, a set of digital tools that allow filmmakers to define, find and engage with audience and then create ways to create revenue from that audience. This really comes into it’s own for outreach campaigns and documentaries that are trying to drive change. 

James pontificates regularly about best practice in Digital Strategy, Social Media and Outreach Campaigns for filmmakers.