Chief Creative Officer & Co-founder, Hoodlum (Brisbane)
Nathan Mayfield is the Chief Creative Officer and co-founder of Hoodlum, an award winning company that specializes in producing high quality entertainment content for multiple platforms.
Mayfield has brought a tremendous amount of entrepreneurial and entertainment industry experience to Hoodlum. An expert in producing award winning television documentary and multiplatform series, Mayfield is charged with overseeing the creative direction of Hoodlum’s interactive and branded storytelling projects from concept to script, production and implementation.
Mayfield formed Hoodlum with business partner Tracey Robertson in 1999 and for ten years has played an integral role in building the company into a leading Emmy® and BAFTA award-winning studio. Mayfield is currently spearheading the launch of SLIDE, a 10x 1 hour series being produced with FOXTEL with a multiplatform roll-out beginning in Australia. The project will commence production in 2010. In addition, Mayfield is overseeing Hoodlum’s foray into the creation of multiplatform campaigns for feature films.
Most recently Hoodlum created JOIN THE MOSAIC, an interactive experience for the launch of ABC’s new hit series FLASH FORWARD. Working with ABC Marketing and program producers Mayfield and his team were also responsible for creating a multiplatform campaign to run between seasons 4 and 5 of ABC’s hit series LOST called DHARMA WANTS YOU. The project ran over 8 months and earned Hoodlum, ABC marketing and the producers of the show a Primetime Creative Arts Emmy®. Mayfield and his team were also responsible for the popular multiplatform campaign FIND815 created for the launch of season 4 of LOST which earned Hoodlum a Prime Time Creative Arts Emmy® nomination in 2008.
Mayfield and his team are two time BAFTA Award winners for their work on the BBC’s hit seriesSPOOKS and have won two prestigious Broadcast Digital Awards - for their online channel for the popular UK soap opera EMMERDALE. And most recently for their project for ITVPRIMEVAL EVOLVED. Mayfield first garnered industry recognition for his work on FAT COW MOTEL, the world’s first mainstream and multiplatform television drama as well as the breakthrough branded entertainment online series PS TRIXI, which helped pave the way for producers of branded entertainment integration.
Mayfield has been a keynote speaker and delegate at many prominent industry events and seminars including 2010 BANFF TV Festival, 2009 Digital Hollywood, 2008 NAB and Sundance, 2010/2009/2000 MIPCOM TV Market, 2009 SPAA Now Media Conference, and 2007 C21 Media Conference. Mayfield is a member of the Australian Film Institute and is represented by International Creative Management in the US and UK.