The Internationally Acclaimed Digital Media
Think-Tank and Creative Workshop

2011 Jeff Gomez Transmedia Masterclass

2011 Jeff Gomez Transmedia Masterclass

The Down Under Tour
July 27 - 2, 2011

A one-day masterclass with the world’s foremost transmedia producer of Avatar, Tron, Halo and Pirates of the Caribbean.

 
 

ABOUT

The world’s most successful transmedia producer who wowed participants at Melbourne International Film Festival’s “Film eXtended” last year, returns to Australia to present his full one-day masterclass - which sells out at Kidscreen, Cinekid, Comic Con and other major media events all around the world.  Jeff’s Australian tour includes Melbourne – 27th July; Sydney – 29th  July & 30th July; Perth – 2nd August. 

This is your opportunity to spend a full day learning from the number one transmedia guru.

Jeff’s credits include: Avatar, Tron, Transformers, Pirates of the Caribbean, Hotwheels and Coca Cola’s The Happiness Factory, amongst many others.

If you’re in film, television, marketing or interactive media – this is your sole opportunity to spend a day learning from the world’s foremost expert.

You will learn how to create intense loyalty and long-term engagement amongst audiences and communities, and how to turn that into multiple revenue streams.

About Transmedia:

Deep media, persistent narrative, immersive storytelling, transmedia: right now, we are experiencing a moment of radical technological change, with seismic shifts in the way that entertainment is conceived, produced and distributed, watched and interacted with. Savvy companies, producers, and brands (Lost, Star Trek, Halo, Coca Cola, Mattel to name a few) are incubating concepts that are designed to captivate and interact with audiences across an array of media platforms.

Transmedia narrative is the technique of conveying messages, concepts and themes to a mass audience through systemic and concerted use of multiple media platforms. The implementation is designed to engage audience members individually, validating their involvement and positively reinforcing personal participation in the narrative. The result is intense loyalty, long-term engagement and a desire to share the experience – leading to multiple revenues for creative producers.

The first of its kind in the world – this one-day masterclass delivers practical, how-to, hands-on training and will assist you to maximize your income with transmedia storytelling.

You will learn how to:

1. Take titles/stories/films/media/brands across multiple platforms

2. Evolve them into high quality persistent narratives

3. Which in turn generate multiple revenue streams for you

Each Masterclass is limited to just 50 participants. **SYDNEY** and **MELBOURNE** are **SOLD OUT**. 

 Register today to secure your place in Perth!

Who Should Attend?

Screen Professionals: producers, writers, directors, commissioners, cross-platform producers, distributors, policy makers, and investors.

Digital Media Professionals: web developers and designers, mobile and app developers, games designers, multiplatform producers

Brand and Communications Professionals: advertising and marketing professionals, social media specialists

Publishing Professionals: publishers, authors, editors 

Get your tickets!

CONFERENCE

THE LAB

GETTING THERE

Melbourne

Wednesday 28th July

Karstens

Level 12, 123 Queen Street, Melbourne

tel: 1300 008 710


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Sydney

Friday 30th and Saturday 31st July

Boutwell Draper Gallery

82 George Street, Redfern

tel: +61 2 9310 5662


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Perth

Tuesday 1st August

Art Gallery of WA - Theaterette

Perth Cultural Precinct


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MENTORS

Jeff Gomez portrait

Jeff Gomez

President & Chief Executive Officer, Starlight Runner Entertainment (New York)

Jeff Gomez is an expert at transmedia storytelling, incubating new entertainment properties, strategic planning and production for cross-platform implementation.

As CEO of Starlight Runner Entertainment, an animation and live-action feature film production company and leading creator of highly successful fictional worlds, Jeff transforms intellectual properties into highly successful transmedia franchises. He also extends niche properties such as toys, animation or videogame titles across multiple platforms, evolving them into high quality persistent narratives, which in turn generate multiple revenue streams for his clients.

Jeff has worked on such blockbuster universes as Disney’s Pirates of the Caribbean, Prince of Persia and Tron, Microsoft’s Halo, James Cameron’s Avatar, Hasbro’s Transformers, Mattel’s Hot Wheels and Coca-Cola’s Happiness Factory.

Prior to launching Starlight Runner with partner Mark Pensavalle in 2000, Jeff Gomez was a prominent figure in the adventure game and video game industries serving as a producer for Acclaim Entertainment’s comic book division. He helped create the Acclaim Comics super hero universe, in addition to adapting Valiant Comics super heroes into videogames for Nintendo and PlayStation consoles. Characters, concepts and game-play Jeff conceived, wrote and produced for Acclaim’s TurokDinosaur Hunter and Turok 2: Seeds of Evil helped that franchise to gross over $420 million. Turok was recently revived as a new videogame franchise from Disney Interactive and as an animated feature from Starz Entertainment.

In addition to serving as a brand extension consultant to such corporations as Disney, Microsoft, 20th Century Fox, Coca-Cola, Scholastic, Wieden+Kennedy, Mattel, Showtime, Konami and Hasbro, Jeff has also delivered his seminar, Creating Blockbuster Worlds: Developing Highly Successful Transmedia Franchises, to the MIT Futures of Entertainment Conference, Game Developers Conference, International Game Developers Association, the NewTeeVee Conference, the New York State Bar Association and the Producers Guild of America.

A board member of the Producers Guild of America with over 20 years experience developing, writing and producing content, Jeff has been featured and quoted in such periodicals as Forbes,Business WeekLos Angeles Times, Variety, Investors Business Daily, Publishers Weekly, Produced By, Wizard, and Animation, and he has been profiled on MTV News and American Latino.

As a Latino who spent his childhood in the housing projects on Manhattan’s Lower East Side, Jeff champions the concerns of young people with his Never Surrender inspirational seminars and curricula. He has also recently worked with Operation Respect, the international non-profit education and advocacy organization founded by Peter Yarrow and dedicated to instilling the values of leadership and empathy in young people. He earned a BA in Film Studies and Communication Arts & Sciences from Queens College, CUNY.

READ MORE

VIP

schedule

Masterclass Outline

 

Part I: The Power of Transmedia Storytelling

The history, the value proposition, how Jeff came to embrace it, and the latest industry news as its potential begins to begins to be realised in the entertainment industry.

 

Part II: Immersion & Incubation

-- The role of the Grand Narrative

-- Criteria for a successful transmedia franchise

-- The elements of storyworld incubation

-- Criteria for an evergreen franchise

       

Part III: Development

-- Fiction vs. Non-Fiction / Open vs. Closed systems

-- Brand archetypes and aspirational drivers

-- Intellectual Property Bibles and Mythologies

-- Building platform-neutral Storyworlds that are extensible over multiple touchpoints

-- Establishing Authorship and Pitch Materials

-- Failed properties

 

 Part IV: Production

-- Building partnerships, fans and coalitions

-- Role of the driving platform

-- Defining and incentivizing canon

-- Constructing bridges between marketing, digital and creative

-- Remaining the visionary (consumer products & licensing)

 

Part V: The Future of Transmedia Narrative

 

Part VI: Case Studies

 

There are only limited places for each Masterclass - book your ticket today.

SPONSORS

The 2011 Jeff Gomez Transmedia Masterclass is made possible through the generous support of:

Screen Australia

Film Victoria (Melbourne)

Screen NSW (Sydney)

Screen West (Perth)

If you were to attend a Jeff Gomez Masterclass elsewhere in the world it would cost upwards of USD $795.  The pricing in Australia is heavily subsidised by our sponsors.

 

Venues

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MELBOURNE

Karstens
Level 12
123 Queen Street

 
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SYDNEY

Boutwell Draper Gallery
82 George St
Redfern

 
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PERTH

Art Gallery of WA
Theaterette

 

Prices

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