XMediaLab Sweden will explore the latest frontier of digital media – the physical world. As GPS, GIS, mapping, tagging and augmented reality mature and we Google Map our way around, there’s a whole new set of services, products and content arriving at our doorstep – or more correctly, on our hand-held, wi-fi enabled and soon to be Bluetooth-low-energy devices.
XML Sweden will bring together world leading media, mapping and LBS experts to meet with the world’s most interesting business and technological ideas to explore how to integrate and use positioning and proximity in this new era of digital media and games. And of course – how to monetise these new platforms and services!
XML Sweden will not only investigate how connected and location aware innovations are impacting customers, communities, enterprises and governments, but also their potential to transform our social interactions, our cities and entire industries from health, transportation and energy.
XMediaLab Sweden: Location Based Services consists of two parts: the Conference Day on 21st January (General Admission) for which just 250 places are available; and then the Lab itself (22nd - 23rd January) during which selected digital media businesses and project teams work one-on-one with the International Mentors - gaining high-level elite personal consultation and entering into an impeccable international network.
The Conference and Lab will be at the very frontier of new mobile and location technologies and will be held in the heart of one of the most thriving areas in the world when it comes to digital innovation.
South Sweden harbours more than 35 000 professionals working with new media, smart handheld devices and innovative game design and is truly one of the world’s hotspots for media technology revolution.
The Pro Day Conference (January 21st) will be held at the
Orkanen Creative Hub in Malmö, while the
Lab (January 22-23rd) will be held at the exquisite
Örenäs Slott Castle … our first Lab in a Castle!
To top it all off, the VIP Reception will be held on the top floor of Santiago Calatrava’s amazing ‘
Turning Torso’ building.
International Mentors include:
Tomi Ahonen – International Expert on Nordic and Asian Mobile Industries (Hong Kong)
Noah Falstein – Father of “Serious Games”; Games and Location Based Gaming (San Francisco)
Dale Herigstad – World leading interaction and interface designer and 4 times Emmy Award winner (London/LA)
Gigi Wang – Chair Emeritus of the MIT/Stanford Venture Lab (San Francisco)
Ivo van Barneveld – Manager Layar Partner Network (Amsterdam)
Gabrielle Gresta – Owner, Founder & Deputy Chairman, Digital Magics Group (Milan)
Vishal Gondal – Founder and CEO, Indiagames (Mumbai)
Alvin Wang Graylin – Founder and CEO mInfo, China’s leading mobile search service (Shanghai)
Johan P Bång – CEO, Future Position X (Sweden)
Chris Deering – Former President of Sony Computer Entertainment – Europe (London)
Paris Buttfield-Addison – Co-founder, Secret Lab (Tasmania)
Orvar Säfström – Sweden's most well known and sought after game journalist, lecturer and debator (Malmö)
Kajsa Lundfall – CEO, Lociloci (Stockholm)
Annika Waern – Studio Director, Interactive Institute, DSV/Stockholm University and Co-director and research leader at Mobile Life Centre, Stockholm University (Stockholm)
Marc René Gardeya – Founder and CEO, Hoppala (Möglingen)
You can register for the Pro Day Conference here.
Nominations for the Lab have now closed.
XMediaLab thanks our great partners in staging XML Sweden: Location Based Services - Region Skåne, Malmö Stad, Media Evolution, Nordic Game, Future Position X, Mobile Heights, NetPort, KulturKraft Syd, Malmö Högskola and The European Union.