The Internationally Acclaimed Digital Media
Think-Tank and Creative Workshop

XML Bath

X | Media | Lab Bath: Digital Entertainment

Media, Music and Mobility
March 16 - 18, 2012



XML Bath is the *must-attend* event for anyone focused on creative and commercial success in the digital age.

Streaming, mobile applications, online video, IPTV, social media, location aware computing, game mechanics, augmented reality and immersive 'transmedia' entertainment experiences such as "Tron" and "Avatar", have captured the imagination of hundreds of millions of people worldwide and are making huge impacts on the way we create, consume and interact with digital entertainment.

These new technologies provide content and platform creators of every description - entrepreneurs, artists, technological wizards - with tools to explode their imaginations and bring into reality untold new forms, genres and experiences, while connecting with both world-wide and niche audiences and communities.

Never before has it been so important for media companies, producers and entrepreneurs to have an acute understanding of the changes occurring in development and distribution possibilities; the behaviour patterns of consumers and communities; emerging business models; the priorities of investors; and how best to "commercialise" digital entertainment ideas locally and across international marketplaces.

X Media Lab Bath gathers digital media and entertainment visionaries from around the world to share their insight into the rapidly evolving media, entertainment and technology industries.  It is your chance to learn how to succeed in today's environment and to thrive in tomorrows.

No boring panels! Just information rich keynote presentations from gurus from across the world.
We give great thanks to our Presenting and International Partners for their support. Conferences costing twice or three times as much do not have the clarity of vision, the high-value content or networking opportunities X Media Lab Bath "Digital Entertainment" provides!


1) The Pro Day Conference (16th March) for a general audience of screen practitioners, games developers, technologists, digital media professionals, advertisers, marketers, web & mobile professionals, analysts, policy advisors and hackers!

2) The Lab itself (17th - 18th March) at which selected "Digital Entertainment" projects work one-on-one with the International Mentors - gaining high-level elite personal consultation and entering into an impeccable international network... 'a million dollars worth of mentoring in 2 days!'.
XML Bath "Digital Entertainment" Conference Day will be held in the Assembly Halls in Bath.

The Lab will be held at Peter Gabriel's RealWorld Studios (how cool is that?).  The Lab will be the usual social and cultural joy, plus always the great business opportunities and connections that arise from every X Media Lab experience.
This is your opportunity to learn from and work with the world's leading digital media rockstars!
And .. like all great entertainment, XML Bath has been carefully constructed, with a cast of highly-memorable characters and promises to be seriously addictive.


Ralph Simon - Founder of the modern mobile entertainment industry (London)

Mobile strategist for Lady Gaga, Madonna, U2 and the World Cup.

Ian Livingstone OBE - Life President of Eidos (London)

World leading pioneer of interactive entertainment & fiction (Dungeons & Dragons, Championship Manager, Lara Croft); Co-Author of the landmark Next Gen. report.

Baratunde Thurston - Director of Digital for the Onion; Politically Active Technology-Loving Comedian from the Future (New York)

Baratunde co-founded the black political blog, Jack and Jill politics. His book "How To Be Black" was published by Harper in February 2012.

Dale Herigstad - Chief Interaction Officer, Possible Worldwide (Los Angeles, London)

Winner of 4 Emmy Awards, Dale is one of the world's most influential thinkers on interactive television, convergence and emerging media.

Jeff Gomez - President & Chief Creative Officer, Starlight Runner Entertainment (New York)

One of the world's leading transmedia producers (Avatar, Tron, Transformers, Pirates of the Caribbean).

Julian Treasure - Chairman of the Sound Agency, Author of Sound Business (Surrey)

One of the world's only experts on the effects of sound and the effective use of sound for business benefit.

Chris Deering - Former President of Sony Computer Entertainment - Europe (London)

Chris has 3 decades of experience as an executive in multicultural motion picture video and computer game publishing.

Jane Hu - Head of Programming Strategy, YouTube Next Lab (New York)

Jane's expertise is  strategy, monetisation, marketing and distribution across traditional media, digital media and music.

Martyn Ware - Founding Member, the Human League, Heaven 17 and The Illustrious Company (London)

Martyn is one of the leading figures in electronic music and as a record producer and artist has featured on recordings totalling over 60 million sales.

Steve Machin - Founder, Stormcrowd (London)

Pioneer of the European live entertainment space and the application of new technologies in the development of the artist/fan relationships.

Dr. Joann Kuchera-Morin - Director of the AlloSphere Research Facility, California Nanosystems Institute, University of California, Santa Barbara (Santa Barbara)

Composer, Professor of Media Arts and Technology and Music - pioneer in the visualisation and sonifications of super huge datasets!!

Howard Goldkrand - Innovations Director for Modernista! (NFA)

Producer of the massively successful Dexter/Showtime alternate reality game; Co-founder of SoundLab Cultural Alchemy.

Andy Mok - Managing Director of Red Pagoda Resources LLC and Organiser at Startup Weekend Beijing (Beijing)

Andy specialises in assisting start-ups gain investment and find exceptional talent in China.

Dr. Vesna Petresin - Robert - Co-founder Rubedo (London)

Academic, artist, theorist, performer and designer, Vesna and Rubedo contribute to patents, performances and and projects involving CERN, Serpentine Gallery Pavillions, Ebbsfleet Landmark, AV midi devices and internationally regarded publications and installations.

Laurent-Paul Robert - Co-founder Rubedo (London)

Artist, film director, photographer and musician, Laurent-Paul and Rubedo collaborate with Double Negative on VFX for Christopher Nolan and Terence Mallick.

Martha Ladly - Professor of Design & Senior Researcher, OCAD University (Toronto)

Faculty member, CFC Media Lab, & Mentor with the Canadian Film Centre's Interactive Project Lab; Former Director, HorizonZero Digital Arts + Culture; Former Head of Design with the Real World MultiMedia Team (Bath); Member of 80s new wave bands Martha and the Muffins and The Associates.

Leah Hoyer - Creative Producer at Levity Entertainment group (Los Angeles)

Formerly Director of Development, Walt Disney Company where Leah worked on global hits Phineas & Ferb, Recess and Kim Possible.

Poonacha Machaiah - CEO of Qyuki (Bangalore)

'Qyuki' is the new multimedia company from the Oscar award winning director Shekhar Kapur and composer AR Rahman. 

Gerry Gouy - Senior Director, Global Business Development for MTV Networks International / Viacom International Media Networks (New York)

Responsible for global distribution deals and partnerships (200+ deals in 100+ countries) across every country outside the United States.

Esther Lim - CEO, The Estuary (San Francisco)

Digital marketing leader, transmedia producer, social media strategist, game analyst, and writer for 'Girls in Tech'.

David Maher-Roberts - CEO, The Filter (Bath)

Led the turnaround of The Filter from a music playlist app to a world leader in personalisation and discovery services for content for clients which include NBC Universal, Warner Bros, Nokia, Sony and Dailymotion.

Rosie Allimonos - Story architect and Digital Strategist; Former Multiplatform Commissioning Executive, BBC Drama, Films & Acquisitions (London)

Multple BAFTA and Webby Award winner, Rosie has commissioned transmedia content, narrative and social gameplay around the biggest BBC drama brands including Dr Who, Eastenders and Sherlock.



Computer Games, Mobile Services, Web Professionals, Social Media Professionals, Advertisers, Creatives, Brand Specialists, Marketers, Simulation Professionals, Animators, VFX artists, Hackers, Coders, Technology Professionals....

Digital Media Professionals - learn more about what the near future holds and where the latest revenue models can be found.

Screen/Media Professionals - update yourself in a day as to the proliferating possibilities of the way to create, finance and distribute digital entertainment across platforms and turn them into immersive experiences.
Artists - expand your digital and interactive horizons!  
Arts Professionals & Arts Organisations - learn about how digital entertainment platforms and content can assist you engage with multiple audiences on site, on line and in multiple virtual and augmented realities.

Don't miss out - Register for the Conference or Nominate your project for the Lab today!

Get your tickets!


Friday 16 March 2012 - 9.00am - 5.00pm, followed by a Networking Reception

Bath Assembly Rooms, Bennet Street, Bath, Somerset, BA1 2QH

The X Media Lab Bath: Digital Entertainment Conference Day is the must-attend event for digital media and creative industries entrepreneurs who are creating businesses for local and international markets.

XML Bath "Digital Entertainment" Conference Day brings together leading visionaries from across the world to discuss the latest thinking on the current digital entertainment landscape and the changes that are set to transform the industry.  XML Bath Conference Day is your best opportunity in 2012 to gain insight into how to position your idea/business/entertainment property to succeed.

No time-wasting boring panel discussions - just 18 information rich keynote presentations from some of the world's leading digital luminaries.



Ed Vaizey MP – Minister for Culture, Communications and the Creative Industries in the Department for Culture, Media and Sport (DCMS) 

9.20am   SESSION ONE

The Next Generation
Ian Livingstone – Life President of Eidos (London)

Global Shift: Why (and how) the hidden pace of digital media globalisation matters
Gerry Gouy – Senior Director, Global Business Development for MTV Networks International/Viacom International Media Networks (New York)

Pervasive Communication: How Transmedia Techniques Will Help Us Surf the Chaotic Waves of the Social Age
Jeff Gomez – President and Chief Creative Officer, Starlight Runner Entertainment (New York)


11.00am   SESSION TWO

Collapsing Distances, Connecting People with Social, Local and Mobile Technologies (So-Lo-Mo).
Esther Lim – CEO, The Estuary  (San Francisco)

Social Expression Platform - Empowering the ME (Mobile-Expression) Generation
Poonacha Machiah  – CEO of Qyuki (Bangalore)


Digital China - Size matters, but why?
Andy Mok - Managing Director of Red Pagoda Resources LLC and Organiser at Startup Weekend Beijing (Beijing)

Sound affects!
soundscapes, noise and music in a mobile world

Julian Treasure – Chairman of the Sound Agency, Author of Sound Business (Surrey)


1.30pm      SESSION THREE

Digital strategy that's both fun and effective
Baratunde Thurston  – Director of Digital for the Onion; Politically Active Technology-Loving Comedian from the Future (New York)

Adventures in Mobile Art & Design
Martha Ladly – Professor of Design & Senior Researcher, OCAD University (Toronto)

We live our own fictions
Write our own histories

Howard Goldkrand – Innovations Director for Modernista! (NFA)

The Online Video Evolution
Jane Hu – Head of Programming Strategy, YouTube Next Lab (New York)


3.30pm    SESSION FOUR

Elegant Equations: The Art of Science and the Science of Art
Dr JoAnn Kuchera-Morin - Director of the AlloSphere Research Facility, California Nanosystems Institute, University of California, Santa Barbara (Santa Barbara)

Digital Concerts 101(0110100110) - reimagining live entertainment
Steve Machin – Founder, Stormcrowd (London)

Building Dreams In Space – sonic architecture for art, business and education
Martyn Ware – Founding Member, the Human League, Heaven 17 and The Illustrious Company (London)

Give me some space
Dale Herigstad – Chief Interaction Officer, Possible Worldwide (London, Los Angeles)


Don't miss out - Register Today!


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Get your tickets!


X Media Lab Bath: Digital Entertainment is a uniquely exciting creative event for digital media professionals.

XML Bath: Digital Entertainment consists of a one-day Professional Conference Day (March 16) that showcases all the Mentors as Speakers. The Lab (March 17 - 18) itself is an intensive two-day creative ideas and mentoring environment for selected project teams and media companies who get to work directly on their own project ideas with a range of the world's best digital media experts.

The Lab experience increases the chances of getting your project idea to market and achieving commercial success. You also enter into an impeccable international network of digital media stars and entrepreneurs with their superb expertise and high-value international contacts.

The environment of the Lab allows the participating teams to schedule their own unique Lab experience by selecting for themselves which Mentors they choose to spend their one-on-one time with.

It's a form of elite personal consultation with a range of the world's outstanding digital media people about your own project ideas. And you make friends with the international stars.

Previous project teams have ranged from independent start-ups which have gone on to win awards at MIPCOM in Cannes, UNESCO in New York, AIMIA in Australia; to Lonely Planet; Disney Internet Group from Tokyo;; India’s biggest games and animation company; and world leading Virtual Worlds platform. Project teams have come from the UK, Sweden, Norway, France, Netherlands, Hong Kong, China, Australia, Japan, Germany, Korea, Singapore, Indonesia, Malaysia, India, New Zealand and the USA.

The "X" in X Media Lab stands for: Cross Platform, Cross Disciplinary, and Cross Cultural.

X Media Lab Bath: Digital Entertainment is seeking 16 outstanding projects to be mentored one-on-one in the Lab.

Projects may have an entertainment, cultural, educational, or an informational basis.

Nominations for XML Bath have now closed.

Previous Lab participants have been laudatory in their praise for this unique experience.  Typical comments include:

"Profound and transforming"

"Nothing short of extraordinary"

"An exceptional experience!"

"By far the best professional event I have attended!"

"Mind Blowing!!"

"Compressed a year into three days - a million dollars worth of mentoring!"

"A once-in-a-lifetime opportunity"

"Informational, Illuminating, Inspiring!"




Located in the South West of England, Bath couldn't be easier to get to - less than 2 hours from London, with excellent road and rail links.

Baths is just 90 minutes from London Paddington by train and a short drive from the M4/M5 motorways.  Bath is 120 miles west of London and just 20 miles from Bristol Airport.

The train station is in the heart of the city centre and it is an easy walk from there to Bath's Historic Buildings and the XML Conference Venue.

For more information on how to get to Bath please click here.  To download the Bath Travel Guide - please click here.


Thanks to Bath Tourism Plus, participants in X Media Lab Bath: Digital Entertainment have access to the best hotel deals in the city.

To access them - simply email us! 

If you have any questions, please don't hesitate to email Amy Barber at Bath Tourism Plus.



View XML Bath: Digital Entertainment (March 15 - 18, 2012) in a larger map


X Media Lab has access to a superb roster of some of the world's leading digital media practitioners, innovators, and power-brokers.  Register today for XML Bath and meet and network with:

Ralph Simon

Founder of the modern mobile entertainment industry; Chairman Emeritus and Founder of Mobile Entertainment Forum; Co-founder of Zomba Music Group (London)

Ralph Simon is regarded as one of the founders of the modern mobile entertainment industry.  Over the last decade he has been a global trailblazer and innovator, playing a central role in the growth of the global mobile entertainment & content industries.

Dubbed the ‘father of the ring tone’, he and his team created and developed the first ring tones in the USA, Europe, Africa and Australia in 1998.  Simon was the first to advise and guide mobile operators, media & film companies, TV networks, brands, ad agency groups and platform providers worldwide on how to create and grow mobile revenues and content on mobile phones.

Simon co-founded the independent Zomba group of music companies & leading record label, Jive Records in the 1970’s, building them into the music industry’s leading independent music company.   He became the Executive Vice President of Capitol Records and Blue Note Records in Hollywood, where he started  EMI Music’s global New Media division in the mid-‘90s.

Simon correctly predicted that mobile phones would become the indispensable voice/social networking-and-music companion for mobile consumers and their increasingly mobile lifestyles.   Significantly, Simon persuaded US music publishers to embrace this new mobile medium and grant ring tone rights which spurred a whole new mobile entertainment industry in the USA and internationally.  In the late 1990’s he founded the influential Mobile Entertainment Forum – Americas (MEF) for which he now serves as Chairman Emeritus.

In July 2005, Simon was the mobile producer of the Live 8 global concerts working with Sir Bob Geldof, Bono and the Live Aid organization.  Simon was also the mobile producer of the successful Al Gore/Live Earth global event in July 2007.  Mobile Entertainment magazine voted him among the world’s Top 50 executives in Mobile Entertainment in 2005, 2006 and 2008.    In 2007 he received their special award, for his Outstanding Contribution to the global Mobile Entertainment Industry.

In May 2008 he was the global mobile producer of TED Conference’s Pangea Day worldwide event and project.

In 2009 he became the mobile strategy advisor to Irish rockers, U2 and helped create their global partnership with Blackberry to tie in with U2’s highly successful world touring cycle.

He is involved as the mobile producer of the 2010 World Cup "Celebration” music event, which will take place as the kick-off global TV event for the World Cup on June 10th in Johannesburg, and  will feature some of the world’s leading recording stars and launch the global “1 Goal – Education for All” campaign led by Queen Rania of Jordan. 

Simon heads the London-based Mobilium Advisory Group, providing high level strategic advice and guidance on how to create and grow revenues and impact from the usage and distribution of mobile content, messaging, mobile media technology and applications.  He serves on the Advisory Board of the Wireless Life Sciences Alliance 

He is popular as a speaker on mobile phone usage and culture internationally, and recent speaking engagements have  included the Mobile World Congress in Barcelona 2010, as well at major mobile conferences in the USA, Canada, Australia, Spain, South Africa, France, Germany, Norway, Iceland,  India, Israel, Finland & the United Kingdom. 

He is a Fellow of the Royal Society of Arts, Commerce & Manufacture in the UK and a member of the Academy of Recorded Arts & Sciences in the USA.

Baratunde Thurston portrait

Baratunde Thurston

Author of How To Be Black, Founder of Cultivated Wit and former Director of Digital, The Onion (New York)

Baratunde Thurston is a politically-active, technology-loving comedian from the future. 

He co-founded the black political blog, Jack and Jill Politics and he was the former Director of Digital for The Onion.

His responsibilities included producing the “War For The White House” 2008 election coverage, helping the company adapt its storytelling to new digital platforms such as smartphones and social media, and expanding The Onion’s public voice as well as relationships with the technology community.

Baratunde is a best-selling New York Times author of How To Be Black. He regularly engages in “digital performance art” including being @The_Swine_Flu, running a real world campaign for his Foursquare mayorship and “live hate-tweeting” all Twilight movies.

He’s been a standup comedian for more than 10 years and is a highly sought-after public speaker addressing topics related to the media, politics, technology and marketing. He has written for Vanity Fair and the UK Independent, hosted Popular Science’s Future Of on Discovery Science and appears on cable news regularly. Then-candidate Barack Obama called him "someone I need to know."

He was also named as one of the 100 Most Creative People in Business by Fast Company magazine and has worked with the White House Office of Public Engagement as a digital advisor.

Ian Livingstone OBE portrait

Ian Livingstone OBE

World-leading pioneer of interactive entertainment & fiction; Life President of Eidos; Co-Author of the Next Gen. report (London)




Ian Livingstone is the Life President at Eidos, and a leading pioneer of interactive entertainment. 

In 1975 he founded Games Workshop Ltd with Steve Jackson and launched Dungeons & Dragons in Europe and the Games Workshops retail chain. 

In 1977 he launched White Dwarf, the UK’s first interactive games magazine, and was its editor for 5 years.  In 1982, again with Steve Jackson, he wrote the first in the series of Fighting Fantasy interactive gamebooks that sold over 15 million copies in 23 languages, including his own best-selling Deathtrap Dungeon.

He has written more than 20 books and has also invented many board games including Legend of Zagor, Boom Town, Automation, Judge Dredd and Battlecars.  In 1992 he became Deputy Chairman of computer games company Domark.  In 1995 he was instrumental in the merger and flotation of Domark with technology company Eidos and was appointed Executive Chairman of the Board of the new interactive entity Eidos plc, a position he served until 2002.

At Eidos – one of the UK’s leading developers and publishers of video games – he has helped to secure many of the company’s major franchises including Tomb Raider, Championship Manager, and Hitman.  In 2000 he was awarded an Honorary Doctorate of Technology by the University of Abertay Dundee.  In 2002 he was awarded the BAFTA Special Award for his outstanding contribution to the interactive entertainment industry.

In 2003 he was appointed Creative Industries advisor to the British Council.  In 2004 he was made a Creative Industries Luminary for London.  In 2004 he was appointed Non-Executive Chairman of Bright Things plc.  In 2005 he was appointed Chair of the Computer Games Skills Forum.  In 2009 Livingstone became Life President of Eidos for Square EniX, which bought the publisher in 2009, and has creative input in all of the Eidos-label games.

He is an active supporter of new and upcoming games talent having invested in Indie studios including Playdemic, Appatyze and Mediatonic. He is also sits on many boards including trade body UKIE, industry charity GamesAid, Skillset games council, BAFTA games committee, the Creative Industries Council and is an advisor to the British Council. Earlier this year, he co-authored the NextGen report for the government urging changes in education policy to assist the UK games development industry.

Jeff Gomez portrait

Jeff Gomez

Chief Executive Officer, Starlight Runner Entertainment; Transmedia Producer Avatar, Pirates of the Caribbean, Halo etc (New York)

Jeff Gomez, CEO of Starlight Runner Entertainment, is the world's leading expert at expanding entertainment properties, premium brands, and socio-political themes into highly successful transmedia narratives and international campaigns.


As a consultant to Fortune 500 companies, Jeff develops corporate and individual brand narratives and contributes strategic planning and production for the extension of narrative content across digital and traditional platforms. He also extends films, toys, novels, comic books and graphic novels, animation, and videogame titles across multiple access points and product lines, which generate massive fan communities and multiple revenue streams. 

Jeff created the smash hit Hot Wheels animation universe for Mattel, and has worked with such companies as The Walt Disney Company (Pirates of the Caribbean, Fairies, Tron Legacy), 20th Century Fox (James Cameron’s Avatar), Sony Pictures Entertainment (Men in Black 3, The Amazing Spider-Man 2, Venom), Microsoft (Halo), Coca-Cola (Happiness Factory), Hasbro (Transformers), Nickelodeon (Teenage Mutant Ninja Turtles), Showtime (Dexter), and Pepperidge Farm (Goldfish).

Jeff’s team at Starlight Runner possesses the ability to glean vital narrative elements from vast quantities of data, which enables them to derive the essence of a story world, brand or message and maximize its impact with mass audiences.

Starlight Runner designs, develops, strategizes and implements carefully orchestrated transmedia implementations, often on a global scale, with partners and clients. In the process they drive new revenue streams, open up significant new media opportunities and capture the imagination of millions for movie studios, television networks, videogame companies, book publishers, and consumer product corporations.

Coverage of Jeff Gomez’s work and seminars appears in Variety, Forbes, BusinessWeek, Wired UK, Los Angeles Times, and dozens of newspapers, magazines and blogs from around the world. He was selected by Details magazine to be one of the 2010 Mavericks for his contributions toward shifting the business and artistic paradigm in the global film and entertainment industry. He was designated a Hollywood “Power Player” by Variety in January 2012.

Jeff was also recently awarded the Director’s Coin for Excellence by the United States Special Operations Command / InterAgency Task Force for his transmedia work on asymmetrical conflict and international crisis narratives in the field.

A Latino who spent his childhood in the low-income housing projects of Manhattan’s Lower East Side, Jeff also champions the concerns of young people with his Never Surrender! inspirational seminars and curricula. He is a nationally recognized expert on leadership and success strategies for children and teenagers, with an emphasis on how to overcome bullying in schools.

Dale Herigstad portrait

Dale Herigstad

Four times Emmy Award Winner, and Winner of the inaugural Interactive Emmy Award (London, Los Angeles)

Dale is a thought leader on the future of media consumption in an interactive and “many-screen” world of increasingly rich media interfaces. 


With an extensive background in Broadcast Design and branding, he was creative director of on-air design and branding for the three CBS Sports Winter Olympics broadcasts in the 1990s. Having his roots in the rich media approach to design in TV and film, he has pioneered a unique spatial approach to designing navigation systems for Interactive TV and connected screens. The work begins to blur the line between television, games and web, a concept he calls "New Television."

Dale was a part of the research team that developed the visionary gestural interfaces that first appeared in the film Minority Report, and is now leading development work in the rapidly emerging world of gestural navigation for screens at a distance. Screens have always defined unique spaces, and, particularly with advancements in stereo 3D projection and advanced AR, information can occupy these spaces. Spatial context is becoming increasingly important in design that is no longer flat: space and place are the new frontiers of design. 

Dale has an MFA from California Institute of the Arts, where in 1981 he taught the first course in Motion Graphics offered to designers in the United States. He served on the founding advisory board of the digital content direction at the American Film Institute, and was an active participant in the development of advanced prototypes for Enhanced TV at AFI for many years. Dale received one of the first ITVT Interactive TV Leadership Awards and has won four Emmy awards.

Dale was co-founder of interactive agency Schematic, which recently merged with three other agencies to become global powerhouse Possible Worldwide where he currently serves as Chief Interaction Officer. 

Julian Treasure portrait

Julian Treasure

Chairman of the Sound Agency, Author of Sound Business (Surrey)

Julian Treasure is an expert on the effects of sound – and particularly on the effective use of sound for business benefit.


Julian is author of the seminal book Sound Business, the first map of the exciting new territory of applied sound for business, now in its second edition and also published in Japanese. He has been widely featured in the world’s media, including TIME Magazine; The Economist; The Times; TV and radio in the UK, US, Canada, Australia and Netherlands; as well as many international trade and business magazines. He is an international speaker on sound and listening, and is one of very few people with three talks on Collectively his TED talks on sound have been viewed more than two million times.

Julian is chairman of The Sound Agency, a UK-based consultancy that helps international clients like Coca-Cola, BP, Harrods, Nokia, Honda, Marks & Spencer, Bank Muscat, Waldorf Astoria and BAA achieve better results by optimising the sound they make in every aspect of business – for example bringing sound in branding and marketing communication into congruence with visuals, or designing and installing effective and appropriate soundscapes for branded spaces such as shops, offices and corporate receptions.

Julian’s vision is to make the world sound beautiful, by helping individuals to listen consciously, and companies to discover that good sound is good business.

Julian formerly founded, grew and sold leading UK contract publisher TPD Group, during which time he was chairman of the Association of Publishing Agencies, a director of the Periodical Publishers Association, chairman of PPAinteractive and chairman of the UK government’s Digital Content Forum. In 2002 he received the PPA Chairman’s Award for services to the UK magazine publishing industry.

Julian is a Liveryman of the Worshipful Company of Marketors, a member of the Marketing Society, and a member of Gerd Leonhard’s think tank The Futures Agency. He is a long-time musician, and remembers with affection his two BBC John Peel sessions (the bands were Transmitters and Missing Presumed Dead) – and playing live to 18 million people on the final of the UK’s X Factor precursor, New Faces.

Julian was educated at St Paul's School, London and at Gonville & Caius College, Cambridge. His interests include music, sound, golf, technology, and Italy. He is married to Italian children’s book author and Family Constellation counsellor Swan Treasure and lives in Surrey.



Leah Hoyer

Narrative Producer at Microsoft (Seattle)

With well over a decade of experience in the entertainment industry developing ideas for television series, online content, video games and interactive theme park attractions, Leah Hoyer has overseen more than 200 hours of programming for network and cable television such as ABC, Disney Channel, UPN, Toon Disney, and Disney XD networks worldwide.

Hoyer is now the Narrative Producer for Microsoft where she creates, develops and produces content for Microsoft Studios.

She was the Director of Development for Disney Television Animation, working on such global hits as Phineas & FerbRecess and Kim Possible.  She was also the Creative Producer at Levity Group, where she developed live action and animated television series and seeks out strong creative talent for management and co-production opportunities.

Leah was an attorney before attending the prestigious UCLA Film School to earn her MFA in Animation and pursue her passion for cartoons.  She guest lectures at several universities and is on the Board of Directors of Women in Animation International.

Jane Hu portrait

Jane Hu

Head of Programming Operations and Strategy, YouTube Next Lab (New York)

Jane Hu works in traditional media, digital media, and  music.  She currently heads up programming strategy for YouTube Next Lab, focusing on channel development and best practices for YouTube content.


Prior to YouTube, Jane split her time between California and London, advising companies on their digital media and monetization strategies. Clients included: Reveille, TubeMogul, and Electus on the video side and Interscope, Sony, and Songkick on the music side.

Before that, Jane helped found and headed up the business side of Vuguru, the new media studio incubated within former Disney CEO Michael Eisner’s The Tornante Company. At Vuguru, Jane executive produced Emmy-nominated Internet TV shows, combining quality scripted content with innovative monetization and distribution. Prior to Vuguru, Jane was the second employee at Tornante, investing in and consulting for early stage media companies. Prior to that, Jane worked in Corporate Strategic Planning at Disney, focusing in emerging media (broadband, wireless, and video games).

In 2008, Jane was named one of Advertising Age Magazine’s Women to Watch.
She has an MBA from the Stanford Graduate School of Business and an M.A. in Sociology and a B.S. in Management Science & Engineering from Stanford University.

Martyn Ware portrait

Martyn Ware

Founding Member, The Human League, Heaven 17 and The Illustrious Company (London)

A founding member of both The Human League and Heaven 17, Martyn is one of the leading figures in electronic music. As record producer and artist he has featured on recordings totaling over 60 million sales worldwide during a 27 year career to date, working with Tina Turner, Terence Trent D’Arby, Chaka Khan, Erasure, Marc Almond, Mavis Staples and many more.

Martyn founded Illustrious Company with Vince Clarke in 2001 to exploit the creative and commercial possibilities of their unique ‘Heightened Reality’ three-dimensional sound technology and bespoke musical composition in collaboration with fine artists, the performing arts and corporate clients around the world who include: BP, Ogilvy, The British Council, The Science Museum,The Royal Ballet, Amnesty International, The V&A Museum, Mute Records, BBC TV,  the Royal Observatory Greenwich, BAFTA , Museum Of London. Tate Britain, Red Bull Music Academy, City Of Westminster Council, and collaborations with the artists Cathy De Monchaux, Tim Head, Gary Stevens, David Bickerstaff and Philip Tsiaras.

Martyn produces and presents a series of events entitled 'Future of Sound' in the UK and around the world and has created sonic architectural works at the British Pavilion at the Venice Architectural Biennale in 2006 amongst many others.

He also lectures extensively on music production, technology, and creativity at universities and colleges across the world and he is Head of Sonic Experience and co-founder of the world-leading sound-branding agency - SonicID.

Martyn is a Fellow of the Royal Society for the Arts, a Visiting Professor at C4DM at Queen Mary College, University of London; a Visiting Lecturer at the Royal College of Art and the Harvard Graduate School of Design.

Chris Deering portrait

Chris Deering

Former President of Sony Computer Entertainment Europe (London)

Chris Deering has led multicultural motion picture video and computer game publishing for nearly 3 decades, initially as Vice President – International for Atari game consoles and computers, and subsequently as Executive Vice President and COO for Columbia Pictures International Video, and from 1995 to 2005 as President of Sony Computer Entertainment - Europe (SCEE).

At SCEE he led the team that has sold over 80 million consoles and facilitated the sale of over 1 billion games. Most of SCEE's original management team, set up by Chris, remains at the core of PlayStation leadership, now including the management of Sony's worldwide game development studios.

From 2006 to 2010, Chris served as Chairman of the Board for Codemasters, the world’s leading independent video game developers; and as Chairman of the Edinburgh Interactive Entertainment Festival.  He was a board director at Malmo based Wayfinder Systems, a GPS navigation software firm, before it was acquired by Vodafone in 2009.  Chris was also a board member of Malmo-based Sony Ericsson in 2004 - 2005.

Chris currently serves as Chairman of Stockholm based Music Myne and is a board member at PlaySpan of Santa Clara, California.

David Maher Roberts portrait

David Maher Roberts

CEO, The Filter (Bath)

As The Filter’s CEO, David has led the company’s turnaround from a music playlist app to a world leader in personalisation and relevance services for content - optimising search, navigation and discovery for the next generation of digital entertainment systems.


Customers that include Warner Bros., Nokia and Vudu. The Filter's SaaS (Software as a Service) platform now delivers 1 billion recommendations to over 150 million people in over 35 countries every month.

He was Board & Digital Director at US/UK media company Future PLC, founder of award-winning content agency Future Plus, founding partner of consultancy Digital-dna and sports social network iSporty. David has a proven track record in developing and leading business strategies that create high value returns. David is also co-founder of BathSpark (a network for technology professionals in Bath), a mentor at the enterprise-boosting initiative Seedcamp, and is also Board Advisor for Polecat (Dublin-based Market Intelligence software platform) and BlueDot (the reward currency for doing good).

Dr. JoAnn Kuchera-Morin portrait

Dr. JoAnn Kuchera-Morin

Director, AlloSphere Research Facility Professor of Media Arts and Technology and Professor of Music, University of California (Santa Barbara)

Dr. JoAnn Kuchera-Morin is a composer, Professor of Media Arts and Technology and Music, and a researcher in multi-modal media systems content and facilities design. 


Her years of experience in digital media research led to the creation of a multi-million dollar sponsored research program for the University of California—the Digital Media Innovation Program. She was Chief Scientist of the Program from 1998 to 2003. 

The culmination of Professor Kuchera-Morin’s creativity and research is the AlloSphere, a 30-foot diameter, 3-story high metal sphere inside an echo-free cube, designed for immersive, interactive scientific and artistic investigation of multi-dimensional data sets. Scientifically, the AlloSphere is an instrument for gaining insight and developing bodily intuition about environments into which the body cannot venture—abstract higher-dimensional information spaces, the worlds of the very small or very large, and the realms of the very fast or very slow.  Artistically, it is an instrument for the creation and performance of avant-garde new works and the development of new modes and genres of expression and forms of immersion-based entertainment.

Professor Kuchera-Morin serves as the Director of the AlloSphere Research Facility located within the California NanoSystems Institute, Elings Hall, at the University of California, Santa Barbara. JoAnn Kuchera-Morin earned a Ph.D. in composition from the Eastman School of Music, University of Rochester.

Gerry Gouy portrait

Gerry Gouy

Senior Director, Global Business Development, MTV Networks International - where he is responsible for global distribution deals and partnerships across multiple platforms in every country outside the US (New York)

Gerry Gouy is the New York-based Global Senior Business Development Director for MTV Networks International, the world's largest television and mobile video network.


He is responsible for global distribution deals and partnerships (200+ deals in 100+ countries) across every country outside the United States, and across every digital platform including TV VOD, Online, Mobile, Applications, and across all MTV Networks global brands and properties including MTV, Nickelodeon, Comedy Central, South Park, The Daily Show, the MTV Europe Music Awards & SpongeBob SquarePants.

Gerry joined MTV Networks in 2006 after six years of driving content partnerships in TV, Music, Sports & Gaming at 3Mobile in Asia & Europe. Prior to that he worked as General Manager of ZDNet Australia, and held a number of senior roles at AltaVista & Yellow Pages, going back to the dawn of the Web in the mid 1990s.

He has over 14 years' worldwide digital media commercial, marketing and operational experience (including ten years' mobile) and detailed understanding of business, marketing and partnership models across all major digital platforms for: broadcast media; mobile operators and applications; online; social networks; brand licensing; music industry; and device manufacturers.

During his career, Gerry has lived and worked in Asia, Africa, Europe, Australia and North America and has been responsible for digital media content deals in these territories which have grossed hundreds of millions of dollars in direct revenues, partnering with a diverse range of media, technology & communications companies such as Sky, Universal Music, Apple iTunes, China Mobile, Canal+, Google, Vodafone, Paramount Pictures, NTT DoCoMo, Microsoft XBox and the BBC.

Andy Mok portrait

Andy Mok

Managing Director of Red Pagoda Resources LLC and Organiser at Startup Weekend Beijing (Beijing)

Andy is the founder of Red Pagoda Resources, a talent acquisition business that helps VC-backed companies in China identify and hire exceptional talent.


He has lived in Greater China for more than seven years, working primarily in private equity where he conducted operational and financial due diligence on acquisition candidates in health care, media and real estate for a prominent Hong Kong family. Andy also helped set up and run joint ventures in the PRC including serving as finance and accounting director for a joint venture with one of the largest airlines in the PRC. 

He also spent two years at the RAND Corp where he conducted research on the impact of technology on China's financial system and helped publish "The United States and a Rising China: Strategic and Military Implications". 
More recently, Andy has advised family offices and other institutional investors on business and real estate investment opportunities in China, including representing the family office of a well-known Seattle entrepreneur in discussions with their peers in Asia. 
Andy holds an MBA from the Wharton School and an MA in China Studies from the Johns Hopkins School for Advanced International Studies where he was awarded the Loe Fellowship for Excellence in China Studies. He is also a CPA and has an undergraduate degree in Accounting from the University of Maryland.  Andy founded and remains president emeritus of the Wharton Alumni Club of Seattle.
Steve Machin portrait

Steve Machin

Founder, Stormcrowd (London)

A pioneer of the European live entertainment space, Steve brings with him a wealth of experience in ticketing strategy and marketing. In particular Steve is an evangelist for the uniquely powerful role that the live experience plays throughout a fan’s relationship with an artist and how that relationship can be nurtured and developed through technology.


Earlier in his career Steve was Head of Music Services for Ticketmaster Europe where he was responsible for developing new services and client strategies across Europe and before that ran UK National Operations for Channelfly (MAMA Group). While at Ticketmaster, Steve introduced the concept of dynamic pricing to European concert promoters and initiated the charity ticket auction program used by iTunes.

Steve started his music industry career in Manchester in 1991 at NorthSouth Distribution, a part of So What Arts, where he cut his teeth importing and wholesaling dance music by day and sampling the Manchester clubbing scene by night. A brief time in artist management subsequently earned Steve and his charges, Geek, a record deal with Columbia.

Most recently Steve worked with Tixdaq, the UK ticket comparison and data service launched in 2007, to monitor the burgeoning ticket resale market. Before Tixdaq, Steve worked as VP of International Business Development for UltraStar Entertainment, the fan club management and marketing service owned by Live Nation where he developed marketing programs and oversaw the European fan ticketing strategy for artists including U2, The Rolling Stones, Madonna and Celine Dion.

Steve recently founded Stormcrowd – global consulting and media for the live and digital entertainment sectors.

Steve also serves as an adviser to the following organisations:

Global Cool – Celebrity climate change campaign (London)

Sound Advice – Financial and legal services for the music industry (London)

Connected Talent – Creative talent management (London)

Martha Ladly portrait

Martha Ladly

Professor of Design at OCAD University (Toronto)

Martha Ladly is a Professor of Design at OCAD University in Toronto, Canada, where she was the recent Director of the Interdisciplinary Master’s Program, and Chair of the Research Ethics Board.


Martha specializes in interactive media and technology; she is a senior researcher with the Mobile Experience Lab and an investigator with GRAND (Graphics, Animation, New Media and Design) a Canadian National Centre of Excellence. She is an author and the co-editor of Mobile Nation: Creating Methodologies for Mobile Platforms. In the 1990s Martha was the Head of Design with Peter Gabriel’s Real World Group in the U.K. And in the 1980s Martha had a prominent international career as a performer and recording artist. Martha is currently on sabbatical completing her PhD on Eros, Women and Technology, in Communication and Culture at York University.

Poonacha Machaiah portrait

Poonacha Machaiah

CEO at Qyuki - the new media venture founded by Shekhar Kapur and AR Rahman (Bangalore)

Poonacha Machaiah, a successful serial entrepreneur and intrapreneur, has nearly two decades of proven track record in building start-up businesses, leading Fortune 100 companies and forming strategic alliances.

Poonacha is currently the CEO of Qyuki (founded by Hollywood director Shekhar Kapur and Oscar award winning music composer AR Rahman), a new media initiative focused on ‘social expression platform’ targeted at the creative community. Prior to Qyuki, he founded ABOVE Solutions a leading technology and media platform solution provider. He has also founded a new media production company – Coorg Media, focused on creating transmedia content.

Prior to returning to India in 2007, he was in the US for close to two decades and has held senior leadership positions in the with companies such as Motorola, Visionael, Nortel, Dimension Enterprises, Iridium and Sprint.

Poonacha has been actively involved in the community in leading charities such as Joy of Sports and SCAN in Northern Virginia and as a volunteer firefighter in the Vienna Volunteer Fire Department. He is currently a business mentor for the entrepreneurship programs at St.Josephs University, Bangalore and Singapore Management University, Institute of Innovation & Entrepreneurship.

Dr. Vesna Petresin Robert portrait

Dr. Vesna Petresin Robert

Co-founder, Rubedo (London)

Rubedo are an art practice and a think tank founded in London in 2005 by Dr Vesna Petresin Robert and Laurent Paul Robert who have collaborated since 1994.

Vesna trained in architectural engineering and fine art and earned her Ph.D. in 2002 for a dissertation on temporal aspects of composition in architecture, art and music.

She has worked as an artist, theorist, performer and designer.  Having produced international competitions that led to artists taking over military barracks across countries of Eastern Europe, she continued using broadcasting as a medium of radical theory, directing online actions and short TV programmes.  She also worked with Hypersurface Inc, an office for speculative architecture founded at Columbia GSAPP exploring digital design and manufacturing methods (The Moebius House, Hypersurface Interfacing, Hypersurface Architecture: The Age of Electronic Baroque), as well as with contemporary British artists Mark Wallinger and Jane & Louise Wilson.

An academic since 1997, Vesna developed multi-disciplinary courses and has lectured in architecture, visual theory, film and design, most recently at the University of the Arts London and at the University College London.  A research fellow to Cecil Balmond, the Deputy Chairman of Arup since 2003, she produced innovation strategies and co-curated the acclaimed exhibition The Frontiers of Architecture at the Louisiana Museum of Modern Art in Denmark, bridging aesthetics, engineering, acoustics and number theory.

Vesna is a Fellow of the Royal Society of Arts.

Her publications include Power Movement Multiplicity Transformation, Perception of Order and Ambiguity in Leonardo's Design Concepts, Solutions for a Sustainable City, Radicalising the Habitat, award-nominated Dimension of Time in Architectural Composition, and Colour in Visual Culture.  With Laurent-Paul Robert, she published Distructuring Utopias, The Double Moebius Strip, Trans_Form: Form Generation Using Particle Physics and Cybercity - an Urban Matrix of the Information Society.  With Cecil Balmond, she wrote Inform - a manifesto on emergent aesthetics, and is currently writing on Quantum Space and Sound.

About Rubedo

Research and Development
Combining experience in art, architecture, visual theory, music film, games, education, psychology, engineering and IT development, Rubedo also operate as a think-tank providing creative solutions.

Their research and development in adaptive environments, parametric modeling, digital manufacturing, acoustics and bionic design has contributed to patents and projects including Serpentine Gallery Pavilions, Ebbsfleet Landmark, Oscar-winning Hollywood films, AV midi devices and the world's first non-commercial satellite.

Artist Statement

The work of Rubedo crosses disciplinary boundaries, emerging as a single experience integrating sound, form, movement and narrative.

Using cutomised media - cross-modal networks, allows expressing the cross-modal synaesthetic nature of our senses.

The work takes arts outside the 'white cube' experience and explores sound in relation to space, time and user interaction.  It is supported by the technique of multimedia mapping, referred to as harmonography.

Rather than putting together a sum of specialist views, Rubedo aim at connecting senses, concepts and media.  Bridging a variety of disciplines allows us to resolve problems and express ideas at any scale.

Just as Renaissance thinkers were also artists and scientists bringing attention to universally shared humanistic values, so today, in the time after the digital revolution, the role of the artist may also be an innovator, philosopher, engineer, humanitarian and social reformer.

Rubedo have recently featured at Tate Modern, Vienna Secession (Vienna Art Week), Royal Academy of Arts (with Brian Eno and Tom Phillips RA), Royal Festival Hall (with Scanner), Casa da Musica, Venice Biennale, Beijing Biennale of Arcitecture, Cannes International Film Festival and the World Architecture Festival.

Laurent-Paul Robert portrait

Laurent-Paul Robert

Co-founder, Rubedo (London)

Laurent-Paul Robert is an artist, film director, photographer and musician.

From 1987 - 1992, he was part of the Swiss art group Graffichik, exhibiting and performing internationally. While also working in broadcasting, he began to use media as a means of radical theory, and was later mentored by the cult director Alejandro Jodorowsky.


He developed a practice in 3D animation in the and became lead art director and senior artist for computer games in 1995, collaborating with Moebius, Philippe Druillet and Paulo Coelho. He developed a 3D/4D and real-time technique for architectural visualisation and also designed the first artistic (non-commercial) satellite.
He has been a foresight and innovation consultant to Ove Arup and Partners, providing real-time technology solutions for iconic architectures such as the Serpentine Pavilion.

As technical director and lead artist, Laurent has created innovative visual effects for TV advertising with The Mill as well as Hollywood films produced by Warner Bros., Universal, 20th Century Fox and Dreamworks, with Double Negative; these films won a string of awards including Oscar, BAFTA, VES and Palme d’or.

Laurent-Paul Robert is also director of Rubedo, an art practice and a think tank he founded with Dr Vesna Petresin Robert in London in 2005.

Rubedo explore the relations between aesthetics, complex geometry, acoustics and synaesthesia, through performance, installation and artefact.

The work integrates sound, space, moving image and narrative using customised digital and analogue tools and trans-disciplinary methods. It takes art outside the ‘white cube’ experience and explores sound in relation to space, time and user interaction. Rubedo use their ‘harmonographic’ technique of mapping audio visual data networks, as well as composition methods based on aleatory, emergent patterns and particle fields.

Rubedo have recently featured at the Royal Academy of Arts, Royal Festival Hall, Casa da Musica, Venice Biennale, Beijing Biennale of Architecture, the Critics’ Selection at Cannes International Film Festival and Vienna Art Week.

Their combined experience in art, architecture, visual theory, music, film, games, education, psychology, engineering and IT, allowed Rubedo to pursue research and development in adaptive environments, parametric modeling, digital manufacturing and bionic design.


Esther Lim portrait

Esther Lim

CEO, The Estuary (San Francisco)

Esther Lim is a well respected Digital Marketing Leader, Transmedia Producer, Social Media Strategist, and Game Analyst. She has over fifteen years of combined interactive agency and consulting experience creating digital, social media and transmedia storytelling programs for Fortune 500 brands.


Her expertise includes gaming industry market monitoring, trending and analysis, social media marketing and analytics, community development and outreach, transmedia narrative, game design, mechanics and production, web development, e-commerce, user interaction and experience design, online advertising, direct marketing and brand development programs.

Esther writes for Girls in Tech on the creation of immersive experiences, interactive narrative, social integration of games, digital content and emerging technology and has been quoted by Forbes in articles on Women in Gaming.

She also speaks on a number of topics including building advocacy and influencer programs within communities, social media analytics and interactive narrative. Her speaking experience includes moderating and speaking on Social Media Analytics and Building Community Advocacy and Influencer Programs at Online Market World and upcoming appearances at South by Southwest as a panelist on Interactive Narrative: The Future of Storytelling, and as moderator and panelist at The LA Web Series Festival in Los Angeles on Community Building for Over the Top Content and The Creation of Interactive Narrative.

Esther is also actively involved with ACM Siggraph and Siggraph Asia serving as a Unified Jury Member for Siggraph 2010 and Siggraph Dailies! 2010, and as an advisory board member and juror for Siggraph Asia 2008 and 2009.

Rosie Allimonos portrait

Rosie Allimonos

Creative Strategist & Transmedia Executive Producer

Rosie is a transmedia executive producer with 15 years experience in expanding stories across digital platforms. 


She is currently working with digital agencies in formulating branded content and is also a story architect for film and TV companies, helping them create transmedia franchises and experiences that really connect with audiences. Previous to this she was Multiplatform Commissioner for the BBC; responsible for delivering the next generation of connected TV, mobile, web and IPTV platforms for BBC Drama and Films. She has won numerous awards for her work, including a recent Webby for best online drama.





Be an Exhibitor

Do you want to showcase your company, products, ideas at the XML Bath "Digital Entertainment" Conference Day?

For £150.00 you can have your own dedicated exhibition booth right in the middle of the networking area of the Conference. 

It's a great opportunity for you to get noticed by the International Mentors and 300 other digital media professionals.

Simply click on the "Exhibitor Booth" option when you register.

Would you like further information?  Email Phil Castang at Bath Music Plus for further details.



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The Roman Baths

Venue for VIP Reception

(15 March 2012)

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Bath Assembly Rooms

Venue for Conference Day

Bennett Street, Bath, Somerset BA1 2QH

(16 March 2012)

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Real World Studios

The Lab will be held at Peter Gabriel's Real World Studios.

(17 - 18 March 2012)

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Accommodation Partner

Bath Tourism Plus has sourced great deals on a range of accommodation across Bath.  Email us for details.



This event is now closed


Phil Castang (Bath Music Plus)

Email Phil Castang

Megan Elliott (X Media Lab)

Email Megan Elliott