The Internationally Acclaimed Digital Media
Think-Tank and Creative Workshop

X | Media | Lab Switzerland 2013: Transmedia

ECAL (Ecole cantonale d'art de Lausanne)
September 27 - 29, 2013

Meet the transmedia producers + designers for Avatar, Fight Club, Minority Report, Pirates of the Caribbean, Company of Heroes, Lord of the Rings, Ferrero, Penguin Books and more!
 
 

ABOUT

X Media Lab Switzerland 'Transmedia' is Switzerland's must-attend digital, cultural and creative industries event of 2013.

X Media lab is the internationally acclaimed creative industries event.  XML creates a meeting place uniquely designed to assist people and companies to realize unique new forms of transmedia and interactive cultural content, through masterclasses, concept development, business matching, and direct access to a world-class network of creative professionals.

Join us in Lausanne and meet and make friends with international transmedia and digital culture powerbrokers!

WHAT IS TRANSMEDIA?

Transmedia is “the vanguard process of conveying messages, themes or storylines to a mass audience through the artful and well-planned use of multiple media platforms and brand extension that creates intense audience loyalty and long-term engagement, enriches the value of creative content and generates multiple revenue streams.” (Jeff Gomez, 2013)

The platforms used by transmedia projects can include: tv, film, books, comics, alternate reality games, video games, real-life events and performances, websites, apps, augmented reality, social media, location based services, computer game mechanics, music, toys and more.

Transmedia techniques are used in fields as diverse as television, film, marketing, advertising and public relations, corporate and brand narratives, and in education, activism and geo-political implementations.

Put simply – transmedia is the hottest topic in the digital culture, screen, media and entertainment industries right now – and you need to be across it.

X MEDIA LAB SWITZERLAND 'TRANSMEDIA' CONSISTS OF THREE PARTS:

1) PRO-DAY CONFERENCE - GENERAL ADMISSION - SOLD OUT

A highlights day conference for creative industries executives and entrepreneurs.

No boring panels or Q&A sessions – just information rich keynote presentations from 16 of the world’s most acclaimed transmedia and digital culture visionaries.

This one-day conference will give you a 360 degree overview of transmedia – it’s power, application, possibilities and future in our multipolar and ubiquitously connected world.

You will learn tools and techniques from some of the world’s leading transmedia practitioners and entrepreneurs that you can apply to your projects and company – today!

This is a high-intensity information download and relationship building event for people who want to succeed in the digital age.

Your knowledge will not only be up to date – you will be out in front.

X Media Lab Switzerland “Transmedia” Pro-Day Conference will be the most productive day you spend out of the office this year.

The Pro Day Conference is now SOLD OUT - if you would like to go on a waiting list please contact vicky@xmedialab.com

2) THE LAB

The Lab represents an exclusive money-can’t-buy experience.  If you have a dream, our mentors have the knowledge, skills and contacts to make it a reality.

The Lab is an intensive two-day creative ideas and mentoring workshop for selected teams to develop their own projects and ideas with one-on-one assistance from some of the world’s best digital media and participation culture experts.

The experience greatly increases the chances of bringing your unique digital culture project to life and achieving success.  It also provides access to an exceptional network of international digital media visionaries, each with their own unique set of skills and high-value contacts.

It is a million dollars worth of mentoring in just 2 days and an adrenalin-fuelled boost for your creative ideas!

Nominate your project today!

3) WEEKEND MASTERCLASSES - SOLD OUT

For creative and cultural industries practitioners!

A weekend jam-packed with multi-track masterclass sessions and networking opportunities with delegates from all over Switzerland and all over the world.

If the Pro-Day Conference was the feature film, then the Masterclass Weekend is the Directors - Extended Redux Version!

This is your opportunity to spend quality time learning world’s best practice in a structured environment from the XML Switzerland: “Transmedia” International Speakers & Mentors.  Each Masterclass is 90 minutes with 60 minutes instruction and 30 minutes Q&A.

What you learn at a XML Masterclass today – you will be applying to your project, company and career – tomorrow.

This is a weekend MBA in transmedia!

INTERNATIONAL MENTORS & KEYNOTE SPEAKERS INCLUDE:

Alex McDowell  – Transmedia’s Renaissance Man: Narrative Designer for Minority ReportFight Club; Man of Steel; Associate Professor, USC – School of Cinematic Arts; Visiting Artist, MIT Media Lab  (Hollywood)

Jeff Gomez – Award winning transmedia producer for AvatarPirates of the CaribbeanHaloMen in Black III, HotwheelsTransformers (New York)

Erinrose Sullivan  –  Digital Marketing Strategist; Former Director, Global Insights & Strategy for Electronic Arts (Lausanne)

Nicolas Henchoz - Director EPFL+ECAL LabBilan’s “Top 300 Most Influential People in Switzerland”; Chevalier des Arts et des Lettres de la République française (Lausanne)

Gianfranco Cordara - Publisher - Global Magazines, Comics and Partworks, Disney Publishing Worldwide (Milan)

Lucy McRae - Body Architect; Fast Company’s "50 people shaping the future"; TED Fellow; Time Magazine’s Fashion Invention Award (Amsterdam)

Eric Huang –Pioneer digital publisher for Penguin Books; development director for Mind Candy (Moshi Monsters) (London)

Martina Mara – Media psychologist; researcher in human-robot interactions and the future of television at Ars Electronica Futurelab (Linz)

Katie Salen – Award winning game designer and author of Rules of Play – the No. 1 game design textbook; Founder of Institute of Play (New York)

Matteo Stanzani – Transmedia designer for DisneyFerrariFerrero; Member of the 2013 Digital Emmy Awards Jury (New York)

Andre Deak – Award winning ‘post-journalist’ and web documentary produce (Slave Descendents); Co-founder of the House of Digital Culture; ESPM Lab researcher (Sao Paolo)

Ingrid Kopp – Director of Digital Initiatives at Tribeca Film Institute (New York)

Simon Staffans – Award winning content and format developer for MediaCity Finland; Avid blogger and author of One Year in Transmedia (Vaasa)

Alex Alexander – Winner of MIPTV Content360 Award 2013 (Sydney)

Karine Halpern – French transmedia pioneer; founder of Transmedia Ready - a think tank with creativity boosters; founder of Transmedia Alliance (Paris)

 

CONFERENCE

A highlights day conference for creative industries executives and entrepreneurs!  X Media Lab Switzerland 'Transmedia' is Switzerland's must-attend digital, cultural and creative industries event of 2013.  This is your opportunity to update yourself in a day!

No boring panels or Q&A sessions – just information rich keynote presentations from 16 of the world’s most acclaimed transmedia and digital culture visionaries.

This one-day conference will give you a 360 degree overview of transmedia – it’s power, application, possibilities and future in our multipolar and ubiquitously connected world.

You will learn tools and techniques from some of the world’s leading transmedia practitioners and entrepreneurs that you can apply to your projects and company – today!

This is a high-intensity information download and relationship building event for people who want to succeed in the digital age.

Your knowledge will not only be up to date – you will be out in front.

X Media Lab Switzerland “Transmedia” Pro-Day Conference will be the most productive day you spend out of the office this year.

PRO-DAY CONFERENCE AGENDA

10.00

WELCOME

YVES FISCHER  Director ad interim, Federal Office of Culture FOC

 

10.10

 

SESSION ONE: FUNDING + FINANCING

JEFF GOMEZ – INTEGRATED TRANSMEDIA PRODUCTION

The world has embraced the efficacy and remarkable results of transmedia narrative in such projects as Doctor Who, Hunger Games, Star Wars and the Marvel Cinematic Universe. But how can we maximize the impact of smaller projects for European television and film with these same techniques? For the first time, Starlight Runner Entertainment CEO Jeff Gomez, the world's leading producer of transmedia narrative, will clearly and concisely detail the practical methodology of integrating multi-platform planning, development and production into the modestly budgeted motion picture production process. This talk will be exclusive to XML: Switzerland 2013.

ANDRE DEAK – LO TO NO BUDGET TRANSMEDIA

Brazil’s award winning  ‘post journalist’ and web documentary producer, Andre Deak, shares with us how you can produce transmedia on super super low (or no) budgets.

INGRID KOPP – TEN THINGS I HAVE LEARNED FROM 3 YEARS OF FUNDING INTERACTIVE STORYTELLING

 Tribeca Film Festival’s Director of Digital Initiatives, Ingrid Kopp, shares all.

FEDERAL OFFICE OF CULTURE + PRO HELVETIA   NEW APPROACHES TO SWISS DIGITAL CREATION

• Anne-Catherine Sutermeister Mobile. In Touch with Digital Creation
Daniel Fuchs + Marianne Wirth Call for Transmedia Projects

 

11.30

NETWORKING + REFRESHMENTS

12.00

SESSION TWO: PLAYING + LEARNING

KATIE SALEN – PLAYING AT SHARING

Designers of all kinds are key players in the game of change that so typifies the opening decades of the 21st century. Called on to imagine, build, guide, demystify, explain, provoke, enable and inspire we deal daily in the currency of transformation—of places, products, practices, and perspectives. For this designer, play and the transmedia space of sharing it enables, has become a key strategy in developing a design practice that is agile enough to entertain a constant need for transformative thinking but substantive enough to throw its strategic weight around when needed. This talk will delve into the power play to provoke new practices of sharing within transmedia communities, from teaming and competing to remixing, modding, and mentoring.

GIANFRANCO CORDARA - REALITY HUNGER: WHERE TRANSMEDIA IS GOING

ERINROSE SULLIVAN – LEARNING FROM GAMING INDUSTRY INSIGHTS

Videogames are now a mainstream activity that challenges the likes of films, tv and radio for eyeballs and revenue. They are also a key driver to consumer technology adoption. Erinrose Sullivan, former head of Global Strategic Insights at Electronic Arts will explain how gaming is increasingly of importance to transmedia producers and strategists developing concepts and content to meet new consumer needs and incorporating new technological possibilities.

NICOLAS HENCHOZ – DISRUPTIVE FRIENDS: DESIGN, TECHNOLOGY, INNOVATION

Nicolas Henchoz, Director of the EPFL+ECAL Lab and a world leading expert in augmented reality, innovation management and material science, shares pragmatic examples of how design can turn disruptive technology into friendly innovation.

13.30

LUNCH

14.30

SESSION THREE: AUDIENCES + AUTHORSHIP

SIMON STAFFANS – THE ENDANGERED AUTHOR

 Audiences = Participants.  Fans beat brands hands-down when it comes to online content.  What does this mean for the idea of “the Author”? asks award winning content and format developer rom MediaCity Finland Simon Vaassa.

KARINE HALPERN – EXPANDING THE SCOPE OF TRANSMEDIA STORYTELLING

How can we create the ‘transmediahood’? asks the Founder of Paris-based think-tank TransmediaReady and global think-tank Transmedia Alliance?

LUCY MCRAE – THE BODY AS A PLATFORM FOR SPECULATION AND STORYTELLING

One of Fast Company’s 2012’s ‘fifty people who are shaping the future’, body architect Lucy McRae investigates how the body will need to evolve in relation to exponentially mutating technologies, and how it can serve as a storytelling platform in transmedia implementations.

ERIC HUANG – THE THREE COMMANDMENTS FOR THE PUBLISHER OF TOMORROW

 One of the world’s most innovative digital publishers shares what you need to know to create successful content and business model for tomorrow.

16.00

NETWORKING + REFRESHMENTS

16.30

SESSION FOUR: WORLD BUILDING

 

ALEX MCDOWELL – BUILDING WORLDS: TERRAFORMING THE NEW NARRATIVE

We are moving into a terrain in which the design of a world precedes the telling of a story; the richly detailed world becomes a container for narrative, producing stories that emerge logically and organically across media; and emergent technologies powerfully enable us to sculpt the imagination into existence.

MARTINA MARA – ROBOTS IN TRANSMEDIA: A SPECIES BETWEEN SCIENCE FICTION + SOCIAL FACT

ALEX ALEXANDER – TRANSMEDIA: THE INTERSECTION OF CULTURE AND COMMERCE

How to build a sustainable transmedia business.

MATTEO STANZANI – TRANSMEDIA UNIVERSES FROM THE PERSPECTIVE OF THE AUDIENCE

Transmedia designer for Ferrero and Ferrari, Matteo Stanzani, takes us on an original journey through the powerful tools of Transmedia and the human imagination – teaching you how to design a transmedia strategy that engages the audience and provides happiness.

17.50

STORY2023 AWARDS CEREMONY – PRESENTED BY SWISSNEX SAN FRANCISCO

18.15

NETWORKING + REFRESHMENTS

 

WHO SHOULD ATTEND THE XML SWITZERLAND: “TRANSMEDIA” PRO-DAY CONFERENCE?

Screen Professionals: producers, writers, directors, editors, animators, commissioners, executives, distributors, investors, strategists, analysts – across the film, television and digital media industries.

Interactive Media Professionals: developers, designers, producers, strategists, executives, investors, analysts, technology wizards, hackers – across the web, app, mobile, tablet, computer games and interactive industries.

Cultural Professionals: artists, musicians, actors, dancers, performers, cultural agents, gallery and museum professionals, producers, artistic directors.

Publishing Professionals: authors, agents, editors, publishers.

Brand and Communications Professionals: advertising and marketing professionals, social media specialists, branded content creators, designers.

R&D Professionals: researchers, developers, academics

Entrepreneurs: across the creative and digital media industries.

…. anyone involved or interested in the future of media, transmedia and culture and creativity

THE LAB

X Media Lab Switzerland 'Transmedia' is a uniquely exciting creative event for digital media professionals.

X Media Lab Switzerland 'Transmedia' consists of a one-day Professional Conference Day (September 27) that showcases all the Mentors as Speakers; a weekend of Masterclasses (September 28 - 29) which is general admission; and The Lab itself (September 28 - 29) which is an intensive two-day creative ideas and mentoring environment for selected project teams and media companies who get to work directly on their own project ideas with a range of the world's best digital media and transmedia experts.

The Lab experience increases the chances of getting your project idea to market and achieving commercial success. You also enter into an impeccable international network of digital media stars and entrepreneurs with their superb expertise and high-value international contacts.

The environment of the Lab allows the participating teams to schedule their own unique Lab experience by selecting for themselves which Mentors they choose to spend their one-on-one time with.

It's a form of elite personal consultation with a range of the world's outstanding digital media people about your own project ideas. And you make friends with the international stars.

Previous project teams have ranged from independent start-ups which have gone on to win awards at MIPCOM in Cannes, UNESCO in New York, AIMIA in Australia; to Lonely Planet; Disney Internet Group from Tokyo; Austalian Broadcasting Corporation; India’s biggest games and animation company; and world leading Virtual Worlds platforms. Project teams have come from Switzerland, France, Hungary,  the UK, Sweden, Norway, Netherlands, Germany, Hong Kong, China, Japan, Korea, Singapore, Indonesia, Malaysia, India, Australia, New Zealand and the USA.

The "X" in X Media Lab stands for: Cross Platform, Cross Disciplinary, and Cross Cultural.

X Media Lab Switzerland "Transmedia" is seeking 16 outstanding projects to be mentored one-on-one in the Lab.

To be eligible for the Lab each project team must have at least one team member who lives in Switzerland or who is Swiss.

Projects may have an entertainment, cultural, educational, or an informational basis.

Previous Lab participants have been laudatory in their praise for this unique experience.  Typical comments include:

"Profound and transforming"

"Nothing short of extraordinary"

"An exceptional experience!"

"By far the best professional event I have attended!"

"Mind Blowing!!"

"Compressed a year into three days - a million dollars worth of mentoring!"

"A once-in-a-lifetime opportunity"

"Informational, Illuminating, Inspiring!"

 

 

GETTING THERE

Set on three hills, surrounded by vineyards with Lake Geneva at its feet, Lausanne is extremely picturesque. It is the capital of the canton of Vaud and the headquarters of the International Olympic Committee.  Lausanne is also home to ÉCAL (École cantonale d’art de Lausanne) and EPFL (École polytechnique fédérale de Lausanne) – Europe’s leading R&D university.

Lausanne is easily accessible via Switzerland’s excellent rail system and is just 45 minutes from Geneva’s International Airport (IATA: GVA)

Save 15% on your flights to and from Switzerland

With SWISS our "Official Carrier" - we can offer you up to a 15% discount on your SWISS flights.  Contact us for details.

Travelling to Écal

X Media Lab Switzerland “Transmedia” will be held at the beautiful ÉCAL campus in Renens – which is located in Renens, to the west of Lausanne – and is easily accessible via train, metro and bus.

by trainCFF: Lausanne station – Renens station – travel time – 5 minutes (train station is 2 minutes walk from ÉCAL)

by metro – M1: Flon station – Renens station, travel time – 20 minutes (Mentro stop in Renens, 5 minutes walk from ÉCAL)

by bus – “Saint François” – “Sous l’Eglise”, travel time – 20 minutes (“Sous l’Eglise” bus stop 2 minutes walk from ÉCAL)

 


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OFFICIAL CARRIER - SWISS

We are thrlled that SWISS is our Official Carrier and is able to provide registered X Media Lab Switzerland delegates disounts of up to 15% in their airfares.  Contact us for details!

 

MENTORS

X Media Lab has access to a roster of the world's leading visionaries in digital media and 'Transmedia' in Lausanne - check back soon to see the full line-up!

Alex McDowell portrait

Alex McDowell

Narrative Designer: Minority Report, Fight Club, Man of Steel; Associate Professor, USC School of Cinematic Arts (Hollywood)

Alex McDowell is one of the most innovative and influential designers working in narrative media. With the impact of his ideas extending far beyond his background in cinema, he advocates an immersive design process that acknowledges the key role of world building in storytelling.

 

In his 30+ years as a narrative designer, Alex has worked with directors Alex Proyas, David Fincher, Terry Gilliam, Andrew Niccol, Tim Burton, Zack Snyder and Steven Spielberg, amongst many others.

From 1999-2001 he worked with Steven Spielberg to design and develop a world for the film Minority Report, prior to a completed script. The process that evolved changed the nature of his film design process from analogue to digital, and profoundly affected the nature of all digital production, pushing a radical shift towards a non-linear workflow. Since then his work has built on the dynamic relationship between creativity and emergent technologies.

Alex recently designed Man Of Steel, Zack Snyder and Chris Nolan’s retelling of the Superman origin story, where he built the holistic world of Krypton, its history and its integration with our present day world.

As visiting artist at MIT’s Media Lab from 2006-2011 he designed the robot opera Death and the Powers for composer Tod Machover. He is a Getty Research Institute scholar, a member of the Academy of Motion Picture Arts and Sciences SciTech Council, and on the executive board of the AMPAS Design Branch. In 2006, he was awarded Royal Designer for Industry by the UK’s Royal Society of Arts, and in 2013 the President’s Award by the UK’s society for art direction – the D&AD.

Alex McDowell is now associate professor in the Interactive Media, Production, and Media Arts and Practice (iMAP) divisions at the USC School of Cinematic Arts where he is also creative director of the research / practice World Building Media Lab and the thought leadership network 5D Institute.

He is founder and creative director at 5D | GlobalStudio, a cellular and interdisciplinary transmedia design studio. 

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Jeff Gomez portrait

Jeff Gomez

Chief Executive Officer, Starlight Runner Entertainment; Transmedia Producer Avatar, Pirates of the Caribbean, Halo etc (New York)

Jeff Gomez, CEO of Starlight Runner Entertainment, is the world's leading expert at expanding entertainment properties, premium brands, and socio-political themes into highly successful transmedia narratives and international campaigns.

 

As a consultant to Fortune 500 companies, Jeff develops corporate and individual brand narratives and contributes strategic planning and production for the extension of narrative content across digital and traditional platforms. He also extends films, toys, novels, comic books and graphic novels, animation, and videogame titles across multiple access points and product lines, which generate massive fan communities and multiple revenue streams. 





Jeff created the smash hit Hot Wheels animation universe for Mattel, and has worked with such companies as The Walt Disney Company (Pirates of the Caribbean, Fairies, Tron Legacy), 20th Century Fox (James Cameron’s Avatar), Sony Pictures Entertainment (Men in Black 3, The Amazing Spider-Man 2, Venom), Microsoft (Halo), Coca-Cola (Happiness Factory), Hasbro (Transformers), Nickelodeon (Teenage Mutant Ninja Turtles), Showtime (Dexter), and Pepperidge Farm (Goldfish).

Jeff’s team at Starlight Runner possesses the ability to glean vital narrative elements from vast quantities of data, which enables them to derive the essence of a story world, brand or message and maximize its impact with mass audiences.

Starlight Runner designs, develops, strategizes and implements carefully orchestrated transmedia implementations, often on a global scale, with partners and clients. In the process they drive new revenue streams, open up significant new media opportunities and capture the imagination of millions for movie studios, television networks, videogame companies, book publishers, and consumer product corporations.

Coverage of Jeff Gomez’s work and seminars appears in Variety, Forbes, BusinessWeek, Wired UK, Los Angeles Times, and dozens of newspapers, magazines and blogs from around the world. He was selected by Details magazine to be one of the 2010 Mavericks for his contributions toward shifting the business and artistic paradigm in the global film and entertainment industry. He was designated a Hollywood “Power Player” by Variety in January 2012.

Jeff was also recently awarded the Director’s Coin for Excellence by the United States Special Operations Command / InterAgency Task Force for his transmedia work on asymmetrical conflict and international crisis narratives in the field.

A Latino who spent his childhood in the low-income housing projects of Manhattan’s Lower East Side, Jeff also champions the concerns of young people with his Never Surrender! inspirational seminars and curricula. He is a nationally recognized expert on leadership and success strategies for children and teenagers, with an emphasis on how to overcome bullying in schools.

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Erinrose Sullivan portrait

Erinrose Sullivan

Digital Marketing Strategist; Formerly Director, Global Insights and Strategy, Electronic Arts (Geneva)

Erinrose is an accomplished, performance-driven senior marketing executive with 14+ years of consumer marketing, strategy and insights experience in media, technology, telecom and luxury goods.

 

Erinrose has held senior positions with Orange, EA, and Ubisoft at global, regional and local levels. Her expertise has been gained by managing cross-functional teams and driving global business growth through consumer insight, strategy and innovation. Through her recent work at EA, she has contributed to the success of billion dollar brands like FIFA, Battlefield and the Sims. Erinrose is known as an innovator with instincts to identify fresh and relevant ideas, transforming them into brands and businesses.

Most recently, Erinrose has co-founded the digital marketing and strategy consultancy, BrightLab to help companies make sense of the digital world and develop marketing and digital strategies that ensure the consumer is at the heart of everything they do.

Erinrose has lived in Europe for over 16 years and currently resides in Lausanne. She holds a BA from McGill University in Political Science and East Asian Studies and an MBA in Marketing from HEC in Paris.

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Ingrid Kopp portrait

Ingrid Kopp

Director of Digital Initiatives – Tribeca Film Institute (New York)

Ingrid Kopp is Director of Digital Initiatives at the Tribeca Film Institute in New York City where she overseas the TFI New Media Fund and leads the Institute’s digital and interactive programs including TFI Interactive and the national Tribeca Hacks hackathon program. 

 

She also curates the Tribeca Storyscapes section for interactive, transmedia work at the Tribeca Film Festival. Before that she was Editor-in-Chief of Shooting People in the US – an international networking organization for independent filmmakers.  She began her career in the Documentaries department at Channel 4 Television in the UK before moving to New York in 2004 to work as a producer for a number of independent production companies. Ingrid is constantly working at the intersection between storytelling, technology, design and social change and is a frequent workshop leader and speaker on the subject.

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Gianfranco Cordara portrait

Gianfranco Cordara

Publisher - Global Magazines, Comics and Partworks Disney Publishing Worldwide (Milan)

 

 

Gianfranco Cordara is Publisher for Global Magazines, Comics and Partworks for Disney Publishing Worldwide. He oversees Disney Publishing across magazines, comics, artworks and digital replica strategy worldwide, as well as global P&L in collaboration with local markets. He manages the global creative teams in Milan, Glendale and New York.  Gianfranco's primary focus is the transition of publishing from print to digital.

Gianfranco also oversees worldwide content development and execution, as well as product development and the creation of new IP across magazines, comics and partworks for the Walt Disney Company. He is responsible for the digital content strategy for Disney's Global Magazines.

Gianfranco began his career as a journalist and scriptwriter.

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Nicolas Henchoz portrait

Nicolas Henchoz

Director EPFL+ECAL Lab; Bilan’s “Top 300 Most Influential People in Switzerland”; Chevalier des Arts et des Lettres de la République française (Lausanne)

Based in Lausanne, the EPFL+ECAL Lab was founded by Nicolas Henchoz in 2003 to explore the potential of emerging technologies. Its mission is to foster innovation at the point where technology, design and architecture overlap.

Under Nicholas’s direction The Lab’s activities are focused on three main concerns. First, to develop practical, real-world applications for technologies developed in the scientific labs. Secondly, to drive innovation by widening the scope of designers' work. Thirdly, to form new links and develop synergy between researchers and wider society seeking technological and other innovative solutions.

One key area of exploration is augmented reality which developed into an exhibition, Gimme More, in New York earlier this year. It is part of a project aiming to better understand how augmented reality can be developed into a medium in its own right.

Nicholas Henchoz’s teaching and research concerns include augmented reality, innovation management and material science. He has been named among Bilan’s “300 Most Influential People in Switzerland”. The EPFL+ECAL Lab is a unit of the Ecole polytechnique fédérale de Lausanne – Europe’s leading research & development university –  in co-operation with the Ecole Cantonale d’Art de Lausanne.
 

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Katie Salen portrait

Katie Salen

Game Designer; Executive Director of Institute of Play; Professor of Games & Digital Media, DePaul University (New York)

Katie Salen locates her work in the field of game design and serves as the Executive Director of a non-profit called the Institute of Play that is focused on games and learning. 

 

She is also Professor of Games and Digital Media at DePaul University, and Learning Director of GlassLab, a lab focused in developing game-based assessments created via a partnership between Electronic Arts, the Electronic Software Association and Institute of Play. Katie led the team that founded Quest to Learn in 2009, a 6-12th grade public school in New York City, as well as ChicagoQuest, a 6-12 charter school that opened fall 2011 in Chicago. Katie is co-author of Rules of Play, a textbook on game design, The Game Design Reader, Quest to Learn: Growing a School for Digital Kids, and editor of The Ecology of Games: Connecting Youth, Games, and Learning, all from MIT Press. She has worked as a game designer for over 12 years and is a former co-editor of The International Journal of Learning and Media. She was an early advocate of the then-hidden world of machinima and continues to be interested in connections between game design, learning, and transformative modes of play.
 
Katie is PI or co-PI on grants from the Gates foundation, the MacArthur Foundation, the Carnegie Corporation of New York and Intel, and has been collaborating with David Birchfield and Mina Glenberg-Johnson from Arizona State University on a project focused on embodied play in mixed reality environments. Her non-profit runs an afterschool program focused on immersing middle school youth in game design, technology, and global collaborations via physical and mobile computing expertise, and once co-designed a karaoke ice cream truck driven by a squirrel. Katie has been involved in the design of slow games, online games, mobile games, and big games in both the commercial and independent games sectors. Katie holds advanced degrees from the University of Texas at Austin and the Rhode Island School of Design.

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Matteo Stanzani portrait

Matteo Stanzani

Chief Creative Officer and Transmedia Designer for Disney, Ferrari, Ferrero (New York)

Matteo Stanzani is a cross-media veteran and creative director. He is half Italian and half French, with an innate American aptitude for generating business-boosting ideas. Since 1996 he has been combining his talent for drawing and storytelling with emerging innovative technologies to design engaging and interactive entertainment, advertising and educational content.

 

As a pioneer in digital media, Matteo lead the creative teams who developed Ferrero Group's Magic-kinder.com, an online community, boasting over 30 million users; Disney's Cuties and Donald Duck online games. Matteo has designed interactive publishing and advertising campaigns for multinational corporations such as DeAgostini Group, Barilla, Ferrari cars, Geox, RCS Publishing, Panini Group, Colgate-Palmolive and Bocconi University.

Matteo also taught digital animation and interactive design at the Institute for Artistic Industries in Florence and the European Institute of Design in Milan. He has participated as mentor and speaker in international events such as From A to Web and SMAU.

In 2009 Matteo met the transmedia guru Jeff Gomez, who inspired him to move to New York. Matteo now works as a transmedia designer, producer and consultant in New York City. In 2013 Matteo was a member of the juror committee who selected the winners for the Digital Emmy Awards.

His Share Your Vision! motto goes hand-in-hand with his mission to inspire happiness in people, create value, provide solutions and tools to create, play, learn and share.

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Eric Huang portrait

Eric Huang

Interactive Publishing Pioneer with Penguin Books, Moshi Monsters and Made In Me (London)

Eric Huang is Development Director at Made in Me, an award winning Shoreditch digital agency specialising in children's entertainment and brand development. 

 

 

 

Starting out at Disney Publishing in LA, Eric moved to Melbourne, Australia, as Managing Editor at Penguin Australia. He then joined Aussie toy company Funtastic's new book division as Publisher, after which he re-located to the UK as Head of Licensing at Parragon. In 2007, Eric took up the role of Publishing Director at Penguin UK's Media and Entertainment division where he looked after Penguin's IP and co-production businesses. After six years at Penguin Eric moved on to become Development Director at Mind Candy before joining Made in Me. Eric lives in London and is always on the look-out for creative partnerships and ways to tell stories via new media platforms.

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Martina Mara portrait

Martina Mara

Media Psychologist; Researcher into Human-Robot Interactions at Ars Electronica Futurelab (Linz)

Martina’s current research mostly focuses on human-robot interactions, especially on experiments with humanlike robots through which she explores why we sometimes find them eerie or have difficulties to accept them.  Martina uses narrative persuasion and storytelling to make robots more integrated into society.

 

Martina is also part of multiple interdisciplinary project/concept teams at the Ars Electronica Futurelab, working together with international partners such as Honda, Toshiba or Daimler on more applied questions related to potential future products and services.

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Andre Deak portrait

Andre Deak

Award winning ‘post-journalist’ and web documentary producer (Slave Descendents); Co-founder of House of Digital Culture; ESPM Lab researcher (Sao Paolo)

Andre Deak is a post-journalist, multimedia producer, web producer, and teacher.

 

For the past ten years he has been working at the cutting edge of integrating journalism and the internet.  One of the founders of the House of Digital Culture (2009), Andre co-ordinates the site JornalismoDigital.org (about digital, interactive, multimedia journalism), and the initiative Arte For a do Museu (Art Outside the Museum).

As a reporter, Andre has worked as a freelancer for magazines Rolling Stone, Carta Capital, Caros Amigos and others.  For a brief period he was a staff reporter on O Estado de S. Paulo, one of the biggest Brazilian newspapers.  As an international reporter, Andre has filed stories from all South American countries and almost all Eastern Europe countries, as well as from the USA and China. He is the co-editor of the book Voices of Democracy (2006).

Between 2007 and 2012 Andre was responsible for developing and leading the  digital strategy for the cpfl cultural institute which included the digitalization and taxonomy process of three thousand hours of video, and the creation of an intelligent search video platform and a participative video streaming platform.

Prior to 2007 Andre was Multimedia Editor at Brazil’s public broadcaster, and part of the core team that introduced multimedia production and citizen journalism to the organisation, which included a programe of integrating the newsrooms (5 radio channels, 3 TV stations, 2 web agencies) across the broadcaster.

Andre was the recipient of the Internet Journalism Prize 2008 (Vladimir Herzog), and a nominee for Deutschwelle’s Brazilian Best Blog Awards 2012.

He frequently lectures on digital journalism and interactive interfaces at some of Brazil’s most important universities and institutions.  He holds a Masters in Social Interfaces of Communication from the University of Sao Paolo.

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Lucy McRae portrait

Lucy McRae

Body Architect; Fast Company’s "50 people shaping the future"; TED Fellow; Time Magazine’s Fashion Invention Award (Amsterdam)

Trained in both classical ballet and interior design, Lucy McRae is an artist who explores the relationship between the body and technology, using both synthetic and organic materials.

She coined the term ‘body architect’ before joining a future project at Philips Design which included the development of stretchable electronics, an electronic tattoo and emotional sensing dresses which were one of Time magazine’s Best Inventions of 2007. Later, Lucy created Swallowable Parfum - a fragrance emitted through the skin’s surface.

Lucy’s projects promote her artistic vision yet also draw heavily on science, sculpture, digital technologies, architecture and fashion. Her creative insignia involves the manipulation of the body’s natural structure to invent novel anatomical forms and adornments.

Lucy McRae has worked has worked as an artist and innovation consultant alongside Nick Knight, Aésop, Procter & Gamble, Bernard Willhelm, Nowness, Swarovski, Frank Gehry, Channel4, Hyper Island, Vogue and pop star Robyn. She was invited to sit on the architecture jury at the Venice Biennale and to speak at TED on ‘How Technology will Transform the Body’. Lucy has exhibited at The Centre Pompidou and the Palais de Tokyo and is listed by Fast Company as one of the fifty people shaping the future.
 

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Mark Berger portrait

Mark Berger

Trend Scout, Growth Hacker, Serial Entrepreneur (Zurich)

 

 

As entrepreneur, coach and digital consultant, Mark Berger has been involved in the startup and digital services business for more than 15 years. As COO & Head of Business Development at partyguide.ch (acquired by Axel Springer 2008) he contributed significantly to its establishment and realized many projects for national and international companies.

Startup acceleration is Mark’s passion. That is why he has supported many early-stage companies through the development and growth of their business activities. Mark Berger’s vision is to enrich the Swiss startup community with sustainable and meaningful companies.
 

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Simon Staffans portrait

Simon Staffans

Award winning content and format developer, MediaCity Finland (Vaasa)

Simon is an award-winning content and format developer with over 20 years of experience in media - across radio, television, print and online.  

 

Since 2005 he has been developing  cross- and transmedia formats for MediaCIty Finland.  He is a strong believer in multiplatform storytelling and the need to find sustainable business models for content creation and distribution.

Simon is the creative force behind the Emmy-nominated, AFDESI Award-nominated and International E-Learning Award winning The Space Trainees, a cross media language training game show for kids.  The show ran for two seasons on YLE/FST5.  He was the transmedia director for the multiplatform music project The Mill Sessions.

Simon’s publications include One Year in Now Media (2013); One Year in Transmedia (2011); and Doing it Right: Combining Edutainment Format Development and Research (Transactions on Edutainment, Vol III).

An avid blogger on all things transmedia, Simon is also in demand as a speaker and has given presentations at MIPCOM, MIP TV, Cross Video Days, EuroITV,  London Transmedia Fest,  and Future Media 2.0. 
Simon is an appointed expert at EU’s Education, Audiovisual and Culture Executive Agency, and a Juror for EuroITV and Banff Media Festival. 

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Natalia Tsarkova portrait

Natalia Tsarkova

Founder of Transmedia Communications SA and the iConcerts brand (Geneva)

 

 

Natalia Tsarkova is an internationally recognised expert on digital media architecture and broadband content programming. Before founding Transmedia, she worked with Intel, USA Networks, IMG, Sony Signatures, Apple Corps. Ltd et al. Throughout her professional experience in both traditional and new media industries, she brings to her work a consistent vision of intelligent content distribution which maximizes the life of media assets and brings consumers a more satisfying and inspired television experience. Natalia graduated Magna Cum Laude from Harvard College, and holds a Master of Science degree from the MIT Media Lab.

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Alex Alexander portrait

Alex Alexander

Winner of Content360 Award at MIPTV (Sydney)

Alex Alexander is Connected Entertainment Officer (CEO) and Founder of FourTwelve (412). 

 

412 is a transmedia production firm operating at the intersection of entertainment, content, and marketing: Creating original content and content strategy for brands, agencies and production companies. In April, Alex was the winner of the prestigious Content 360 Award for excellence in transmedia storytelling at MIPTV in Cannes. 412 is now working with leading Russian network CTC Media and Telco MTS to roll this groundbreaking project out to an unprecedented audience of over 150 million.

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Karine Halpern portrait

Karine Halpern

Transmedia Strategist; Founder of Transmedia Alliance and TransmediaReady.com (Paris)

Karine is a digital and cultural communications consultant whom has been creating content for international governmental agencies, and conducting independent experimental filmmaking and interactive work since the 90s.  Karine’s creative work  has been funded by multiple government grants.

Karine began her career in international film and TV markets and festivals, simultaneously working in production, sales and marketing.

Karine has founded and managed nonprofit associations dedicated to cultural content, film and multimedia. She holds a master’s degree in Public and Political Communications and a certification in Cultural Mediation.

Karine founded Transmedia Ready, a think-tank and workshop that assists content creators, brands and storytellers to become ‘transmedia ready’. In 2013 she founded Transmedia Alliance with 21 co-founders from 14 countries.

Karine released the prototype “7 Transmedia Families” – a design thinking tool which assists practitioners to become ‘transmedia ready’. It enables them to readily see the scope and scale of a multi-platform creation, gain insights in planning and developing a project and to explore methodologies and strategies for execution. The tool also enables users to better understand how to co-ordinate the collaborative work required.

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Raphaël Briner portrait

Raphaël Briner

Serial Entrepreneur (Geneva)

A serial web entrepreneur, Raphaël Briner was the founder and CEO of  Hyperweek, a social platform, that he just sold to Knowledge Plaza - where he now serves as Marketing Manager.  Prior to web startups, Raphaël founded a digital and creative agency in Lausanne which served media companies, watchmakers and global FMCG brands.  He is a musician, a photographer, a dad of 3 children, and one of the most connected entrepreneurs in Switzerland.

Raphaël Briner graduate from Escola Massana, Barcelona in Graphic Design in 1998.

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Alexis Georgacopoulos portrait

Alexis Georgacopoulos

Director of ECAL/Ecole cantonale d’art de Lausanne (Lausanne)

Born in Athens-Greece in 1976, Alexis Georgacopoulos is the Director of ECAL/Ecole cantonale d’art de Lausanne (since July 2011), pursuing the quest for innovation, creativity and quality education in the fields of Art and Design.

He received his Bachelor degree in Product Design from the ECAL in 1999 and has successively led the Bachelor programme in industrial design and then the Product design Master program until 2012. During this period, the industrial design Department of the ECAL became one of the most acclaimed and influential in design education worldwide.

In the last couple of years the school's reputation has been enhanced with a record number of articles in the international press, as well as events and exhibitions at the four corners of the planet (Paris, Milan, New York, San Francisco, Tokyo, London, Ahmedabad...). The ECAL students have also won many awards in various competitions (James Dyson Award, Festival del Film Locarno, Ricard Prize, Prize vfg, Design Parade, Swiss Federal Design Award ...). Alexis Georgacoupoulos has initiated collaborations with renowned companies as Hermès, Vacheron Constantin, Nestlé or Cassina. As a curator of large number of national and international exhibitions, he has been putting forward the talents of his students and vision of the teachers of the ECAL.

Bilan magazine has been included him twice in the list of the 300 Most Infuential Swiss.

He believes that education in Art and Design must be achieved through close links between theory and practice and is constantly on the outlook for new exciting opportunities for the school and it’s students.

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Andréa Muller portrait

Andréa Muller

Designer and Culture Manager, Head of International Relations at Geneva University of Art and Design (Geneva)

Andréa Muller is Head of International Relations at Geneva University of Art and Design. She joined the swissnex San Francisco team for one year from June 2012 to June 2013 and still collaborates with them on the STORY2023 competition and its outreach in Switzerland. Her activities with swissnex were focused on art and design in the digital environment and their developments in the Silicon Valley and Switzerland, creating crossovers and joint projects with swiss and californian artists, designers, and institutions of higher education.

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Anne-Catherine Sutermeister portrait

Anne-Catherine Sutermeister

Vice President of the Swiss Arts Council Pro Helvetia (Zurich)

Anne-Catherine Sutermeister studied French literature and theatre studies at the Universities of Vienna and Montpellier. She completed her doctoral degree at the Department for Theatre Studies at Bern University. She has held various positions in the world of Swiss theatre and culture, such as Director of the "Théâtre du Jorat" of Mézières and as Deputy Head of the cultural office of the Canton of Bern from 2003 to 2007. She is currently Head of R&D at HEAD - Geneva University of Art and Design, and Vice President of the Swiss Arts Council Pro Helvetia.

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Chris Bergstresser portrait

Chris Bergstresser

Computer games veteran – Miniclip, Vector Entertainment, Atari, Gamer.TV, SEGA, Konami (Neuchatel)

Chris Bergstresser, an industry veteran is responsible for driving the international growth of numerous top-selling and highly acclaimed video games. With more than 20 years experience directing strategy and driving revenue within games, online and new media, Bergstresser is a visionary leader with proven abilities and a highly successful track record.

Most recently Bergstresser co-founded and led Vector Entertainment, creators of Vector City Racers. In this role as CEO, he led product development, fund raising, sales and marketing activities as well as overall corporate strategy. Vector City Racers saw incredible growth under Bergstresser’s leadership - over 500,000 registered users in 8 months.

Prior to Vector Entertainment, he was Senior Vice President of publishing and online entertainment at Atari, Inc. There he established, managed and executed comprehensive publishing, product and online strategies, as well as created the casual games group for the international publisher. He built and grew a dedicated and monetizeable online community from 500,000 unique visitors to more than 2 million in only six months. Revenue grew over 200%.

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Christophe Guignard portrait

Christophe Guignard

Founding Member Of Fabric

Christophe Guignard, architect, is one of the founding members of fabric | ch, a studio for architecture and research based in Lausanne, Switzerland. He has also been a professor at ECAL (University of Art and Design, Lausanne) in the Media & Interaction Design department since 2000.

Christophe Guignard studied architecture at the Swiss Federal Institute of Technology Lausanne (EPFL), as well as in Montreal and New York. He completed his education with a series of philosophy seminars before obtaining a postgraduate degree in computer graphics in the EPFL research laboratories. Since 1997, with the other members of fabric | ch, he has designed projects which question the different dimensions of contemporary space, in the cross-cutting fields of architecture, art and information technologies. These works have been exhibited internationally in museums, biennials and festivals like MAMCO (Geneva), File (Sao Paulo), Swiss Cultural Center (Paris), Art Unlimited (Basel), Postopolis!LA (Los Angeles), 01SJ Biennial (San Jose), CAMEC (La Spezia), Lift Asia (South Korea), etc.

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Dr. Martin Zimper portrait

Dr. Martin Zimper

Director of CAST, Zurich University of Art and Design (Zurich)

Martin Zimper is head of a new field of studies at the Zurich University of the Arts, Department Design.  He established the bachelor programme "Cast/ Audiovisual Media" in 2007.

 

His students learn how to produce audiovisual content for online and mobile media (animations, web documentaries, webisodes, interactive infographics) and how to distribute content online to reach their audience. He cooperates with Zurich Film Festival, Swiss Public Television, Credit Suisse, RADO, ArtBasel Miami Beach, Publicis and Gruner & Jahr for multimedia projects.



He lectures on multiplatform storytelling. International lectures 2011: MEDIA Initial Training Conference Brussels ("New media - new profiles - new competencies"; Organizer and supervisor of the symposium "The future of magazines on the tablets"; ePublishing Group of German Association of print magazine publishers; Salzburger Medientag ("Social TV: TV as shared experience"); Eyes & Ears of Europe, Academy, 2-day-workshop about "Audiovisual Storytelling in a digital context" (Redbull Media House Salzburg); Workshop at the University of Applied Science Vienna, Institute Journalism and Media Management 2012: Solothurner Filmtage "First Steps Transmedia".



Martin Zimper holds a Ph D in communications and has a long and successful track record as programme director, managing director and co-owner of private radio stations and networks in Austria. Former editor for Austrian Public Television/ Entertainment departement. Produced script writer (Prime TV, TV movie and documentary) Published Author. Lecturer at Universities since 1993.



Award: Ludwig Erhard Award for Economic Journalism (Germany)

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Chiara Giorgetti Prato portrait

Chiara Giorgetti Prato

Transmedia Storytelling (Rome)

I was born in Turin, Italy, have a degree in Film History & Criticism and I spent several years abroad (Scotland, Germany, Spain) to now find myself in Rome. 

Transmedia Storyteller, I have my own blog www.chiaragp.com where I as well repres ent a creative tank of artists as agent. I'm an ASIFA Member, the Marketing Manager for Hyperfilm srl (www.hyperfilm.eu), the Italian Marketing Coordinator for Ironic (www.ironic.it).

After collaborating with numerous festivals, I was assistant to the organization of the Cultural Olympics during the 2006 Winter Olympics. I worked as cultural mediator for the Animation Department of the Experimental Center of Cinematography. I also work as a production secretary and events organizer, I've been the coordinator of the international conferences for Cartoons on the Bay (International Television and Cross-media Animation Festival sponsored by RAI - www.cartoonsbay.com) from 2009 to 2011 and I collaborate with the San Giò Video Festival in Verona 

I now work at the European Institute of Design in Rome where first I was Assistant to the Department of Media Design and CG Animation (2011-12) then I was the Assistant of The Director of the Visual Communication School (2012-13) and now I'm the Assistant of the Coordinator of the Cinema & New Media Area of IED Rome. 

I work on video production and transmedia storytelling. I'm the PR & Social Media Specialist for the Festival DOCartoon - the drawing of reality.

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Dr. Nina Dvorko portrait

Dr. Nina Dvorko

Professor & Founding Chair, Department of Digital Media, St. Petersburg State University of Film and Television (St. Petersburg)

Professor Dvorko is the Founder and Head of the Department of Digital Media at the St. Petersberg State University of Film and Television.

She is widely regarded as Russia's leading expert in the field of interactive storytelling and digital narrative media. She is the author of the State Educational Standard of higher professional education in 'Multimedia Production". Since 2003 she has been chair of the Education and Methodology Council (“Multimedia Program”) in the EMA of the higher education institutions of Russia in the field of cinematography and television.
Nina Dvorko has published more than 100 works on the issues of art and technique in audiovisual arts, on interactive storytelling, digital media, multimedia directing and sound engineering.

Alongside her scientific and teaching activities, Nina Dvorko has worked on more than 60 films of different genres, which took prizes at various domestic and international festivals.

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Daniel Fuchs portrait

Daniel Fuchs

Secretary of the Swiss Film Festivals Association (Solothurn)

Daniel Fuchs General Secretary of the Solothurn Film Days; Secretary of the Swiss Film Festivals Association. Daniel Fuchs is the head of administration for the Solothurn Film Festival and secretary of the Swiss Film Festivals Association (www.film-festivals.ch). 

From 2003 to 2007 he was co-director of the International Short Film Festival Winterthur and co-initiator of the www.kurzfilmnacht-tour.ch project. Fuchs studied Philosophy and Computer Linguistics at the University of Zurich. 

 
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Danielle Nanchen portrait

Danielle Nanchen

Head of Cultural Creativity Department, Federal Office of Culture FOC (Bern)

Head of Cultural Creativity Department, Federal Office of Culture FOC (Bern)

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Damian Schnyder portrait

Damian Schnyder

Head of srf.ch/kultur (Basel)

Damian Schnyder studied history and political science in Switzerland while promoting international hip-hop-festivals and working as a music journalist for several newspapers. He went on to work for the Swiss National Broadcaster (SRF) as an editor and producer. He co-founded a TV-production company based in London, producing a series of TV-formats for broadcasters such as Current-TV, BBC Channel 4, NDR and SRF. Returning to SRF he has held various positions in the cultural department and is now heading their cultural online platform srf.ch/kultur.

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David Sekanina portrait

David Sekanina

Co-Founder, YOLK (Zurich)

David graduated from École cantonale d'art de Lausanne in Stop Motion and Computer Animation.

In 2002 David started his multidisciplinary design studio ‘YOLK’ based in Zurich working with clients such as Swatch, GM, Alstom, Lapalma and Muji.

YOLK also develops their own line of products and devotes much of its time and resources in R&D projects.

Art Fabrication is one of David's passions. Contemporary artists such as Ugo Rondinone and Kerim Seiler rely on YOLK's many competencies and they challenge YOLK to come up with innovative solutions for their sculptures and installations.

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Djoemila Viegen portrait

Djoemila Viegen

Producer and Owner JensenFrisbee Amsterdam (Amsterdam)

Djoemila has over 19 years experience in the screen industries and television. She produced over 45 films, documentaries, television series and shorts. In 2007 she produced the film Highland Gardens in Hollywood for VPRO Television, one of the Netherlands leading public broadcasters. Her production also produces commercials and corporate films. She's is an advisor to producers and film companies and involved with concept development.

Next to producing screen based-media, Djoemila produced also media events for NPO- the umbrella organisation for the Netherlands Public Broadcasting and NPOX, a one day digital Media Festival which attracts 3800 screen practioners from accross the Netherlands.

She started a new company RIMA (Revolution In Material Apparel) with business partner Rima Freeman.
With this innovative fashion label they won Start Up Weekend in Geneva in  2010. From there they are building and collaborating with other brands on their label to be sold in high end boutiques. 

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Dominik Seitz portrait

Dominik Seitz

Board Member, iart interactive (Basel)

Dominik Seitz graduated from Basel School of Design as a Postindustrial Designer with a Bachelor of Arts in Process Design in 2006. He has since worked on a diverse range of projects with iart and has successfully taken on different roles. Since 2008, he has been in charge of project development, and continues to fulfill this role as a member of the executive board, which he joined in 2012.

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Edouard Lambelet portrait

Edouard Lambelet

Co-founder, Chairman Smallrivers SA (Paper.li)

Co-founder, Chairman Smallrivers SA (Paper.li)

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Eileen Schuch portrait

Eileen Schuch

Founder and CEO, Coolbrandz.ch


Today’s consumers are no longer receptive of classic commercials and typical marketing messages that mass advertising used to force upon them in a disruptive, sometimes aggressive and mainly unilateral manner. The time of total abundance that we live in and the increasing product parity that we face signifies a real challenge for us as consumers: so many things on offer, so little time. And the web sparked, social media propelled content culture that we are all part of adds to that – every day, all over the world, at any given time.

coolbrandz aims to facilitate more intuitive and original ways to spark conversations between brands and consumers and, in the process, generate a maximum of word-of-mouth.
 

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Emanuel Cuénod portrait

Emanuel Cuénod

Executive and Artistic Director, Festival Tous Ecrans (Geneva)

Emmanuel Cuénod, journalist and producer by training, was co-editor-in-chief of the professional review Ciné-Bulletin for several years. A film critic and cultural writer for Tribune de Genève for ten years, he also worked as producer for the French-speaking Swiss production company Rita Productions, and regularly appeared as reporter on the Radio Télévision Suisse airwaves. He is also the founder of In utero, a production organisation specialising in the development of radical projects.

As a lover of cinema and audio-visual creations, Emmanuel Cuénod hopes to continue making this event a working part of contemporary creation, and in particular to closely keep up with the narrative methods emerging from the digital screen.  

"In today's world, the cinema, television and digital screens are the main pieces of our collective audio-visual puzzle. They are neither comparable nor impermeable, but they each offer major narrative and aesthetic experiences to spectators, from their different technical perspectives. What the Festival Tous Ecrans is there to show - with passion and gusto - is the incredible strength of today's audio-visual creation as a whole."

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Frédérique Lemerre portrait

Frédérique Lemerre

Events Manager and Community Relation Fonction :Cinéma (Geneva, Switzerland)

Frédérique Lemerre is in charge of events and services at Fonction:Cinéma, a professional film association based in Geneva which includes producers, directors and technicians as members.

This events are designed for professionals and cover different topics such as economy of films production, technical subjects and also trans- and cross-media issues. 

Before that, she has worked as Communication Manager at the parisian association Silicon Sentier, which has fuelled the booming digital economy and actively participated in the emergence of a digital ecosystem in the Ile-de-France region. 

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Franziska Burkhardt portrait

Franziska Burkhardt

Former Head of Cultural Creativity Department, Federal Office of Culture FOC (Bern)

Former Head of Cultural Creativity Department, Federal Office of Culture FOC (Bern)

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Gaetano Stucchi portrait

Gaetano Stucchi

Broadcast Media Consultant; Head of New Screens Conferences and Workshops, Festival Cinéma Tous Ecrans (Geneva)

Producer and screenwriter at RAI (Italian PBS) , he was the executive of successful mini-series, low-budget TV plays, international co-productions, feature films: he won a Golden Lion at the 1982 Venice Film Festival with “Sciopén”, and produced in 1988 the first movie entirely shot in HDTV, “Julia and Julia”. From 1989 to 1991 he was Head of Programming for RAISAT, the first Italian experimental satellite channel. In the 1990-95 EU MEDIA PROGRAMME he was founding member of MIC (Media Investment Club, a project aimed at developing technological innovation in the European audiovisual industry) and of MAP-TV (supporting TV productions archive based). He was several times appointed as professional expert by EU, mainly in 1994 for the DG X Think Tank report (one out of the six European “wise men”) preparing the Brussels Conference, and in 1998 as one of the four “rapporteurs” of the Birmingham Conference. He joined EBU in 1995 as Director of Television Department , and left this position in 2001 , becoming freelance media consultant . He’s working since ever on the relation between technological innovation and language innovation, especially concerning audiovisual interactivity and crossmedia / transmedia developments. He is also studying the social, legal and economic impact of the digital on line environment on the today audiovisual media industry ( author’s rights in Internet, Creative Commons, etc. )

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Gavrilo Bozovic portrait

Gavrilo Bozovic

Creative Partner At Restons Sérieux (Geneva)

After working for several years in pure engineering, in the field of biotech, I moved towards desing, first in the position of Head of Engineering at the EPFL+ECAL Lab, a small transdisciplinary institute, and then as partner in my communication agency, restons sérieux.

We focus on the development of interactive installations for communication, and of generative corporate identities, thus mixing design and technical skills to develop a new paradigm in communication.

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Gert Christen, MBA portrait

Gert Christen, MBA

CEO of BlueLion and Startzentrum Zurich (Zurich)
 

Gert Christen is the CEO of two Zurich based startup incubators, BlueLion Incubator and Startzentrum Zurich.

He is also the head of the Department of Entrepreneurship at HWZ University of Applied Sciences in Business Administration in Zurich.

He supports the creation of new companies with innovative business models, mainly in hi-tech and multimedia industries.

At HWZ University he created a program where up to 300 students support startup companies each year.

His experience include 7 years with Nokia in the USA and South America, where he created Nokia’s commercial content business. As Nokia Switzerland’s Rollout Manager, he oversaw the network rollouts for Orange and Sunrise mobile operators.

Prior to his role in Nokia he was active in Radiofrequency Identification for over 10 years with assignments in Europe and Asia.

Christen earned his M.B.A. at Southern Methodist University’s Cox School of Business in Dallas, Texas, USA.

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Geoff Lowe portrait

Geoff Lowe

Filmmaker, Digital Cinema Pioneer, Visiting Fellow at Newcastle University (UK, France)

Geoff has been a creator in film, television and digital content for over 30 years. He is a graduate of the UK’s National Film School (now NFTS) where he studied screenwriting and film direction.  He has worked with many major names in film and television including: Robert Altman, Troy Kennedy Martin,  Dick Clement & Ian La Frenais, Walter Hill and David Giler, Warren Beatty, Shekhar Kapur, Mike Figgis. He has made dramas and documentaries for BBC, CBS, ITV, C4, Virgin and Discovery Network.  He has written for ‘Lovejoy’, ‘The Bill’ ‘Dr Who’ and ‘Sherlock Holmes’.  He has held executive roles in advertising and digital media and produced and directed music videos and cross platform digital content for mobiles and the internet.

His documentary company Castlehaven Digital, co-founded with Rex Pyke made the BAFTA award winning, ‘Lockerbie, a Night Remembered’.  They also created the pilots for the music cable channel MusicVision, the forerunner of MTV and produced documentaries for Eric Clapton, Joe Cocker, Van Morrison etc.  Geoff has made several factual films including ‘One Chance’, a specially commissioned film for Scotland Yard’s Anti-Terrorist Squad, which was distributed to every Police station in the UK . It was required viewing for all UK Police officers on how to identify deep cover terrorists during their daily work.  His digital company Filmserve, developed the first IP based interactive system for digital cinema as part of the DTI funded Digital testbed at the NFT on London’s South Bank.  Geoff has been involved in many initiatives to encourage and foster new talent and digital content with companies such as BT, Sony Ericsson and Dave Stewart’s Artist Network.  He has given lectures and talks around the world on film, cinema, interactivity, mobile and digital content.  Geoff consulted for Paul Allen’s ‘Hospital Project’, now one of London’s premiere venues for the media industry. He has advised numerous companies, individuals and institutions wishing to engage or upgrade their digital strategies and content portfolios.  He is currently consulting, writing and producing on a number of film and television projects and is a visiting Fellow at Newcastle University where he authors and teaches  ‘The Art and Practice of Digital Film,’  part of the MA Media Masters program in the School of Arts and Cultures.

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Georg Bleikolm portrait

Georg Bleikolm

Swiss Arts Council Pro Helvetia (Zurich)

Georg Bleikolm is currently coordinator for «Mobile. In Touch with Digital Creation», a programme of the Swiss Arts Council Pro Helvetia, which funds and promotes video games, interactive design and transmedia projects. Previously, he worked for different private and public institutions (Migros, Ecogenics, W.I.R.E and the Swiss Academy of Sciences) before joining the Swiss Arts Council Pro Helvetia in 2012 working on their GameCulture initiative, backing up the promotion of video games as cultural products in Switzerland and abroad. For the forthcoming years, Georg  will work on the new initiatives of the arts council dedicated to Digital Culture and Cultural Diversity and will pursue his activity as a drummer and composer in different projects, playing on international stages.

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Giulio Pascali portrait

Giulio Pascali

Professor of Aesthetic of New Media at the European Institute of Design (Rome)

Giulio Pascali  was born in Pisa, Italy, August 9th 1971. I live and work in Rome.

I’m an Architect and the cofounder of Amate l’Architettura – Movimento per l’architettura contemporanea, a cultural association that promotes the debate of modernity in the architecture development (www.amatelarchitettura.com) where I’m in charge as Communication Manager. The Association Blog is one of the first 10 blogs in Italy that relate to Architectural matters.

I was cofounder of Urban Experience (www.urbanexperience.it) and member of Editorial Committee of AR the official magazine of Ordine degli Architetti di Roma.

I’m responsible of Engineering North Area of ETM at Finmeccanica Group Real Estate S.p.A.
I’m professor of Aestethic of New Media at the European Institute of Design in Rome.
In 2012 I cofounded, (together with Tiziana Amicuzi, Edoardo Di Silvestri and Anna Uttaro), Citymakers. A project born to connect places, people and web through game as a design instrument.

I work into promotion of contemporary architecture and with the new media. I design experiences such as Urban Games and Walk Shows focusing on the commitment and the participation of the citizen/user for a more aware fruition of the city

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Grégoire Maritschnegg portrait

Grégoire Maritschnegg

President of Tertsa GmbH (Basel)

Grégoire Maritschnegg, president of Tertsa GmbH, is advising within the areas of advertising, retail, general services as well as sales and construction.

He is the former CEO and General Manager of Pathé, where he lead the way for over 10 years. Prior to Pathé, he was in charge of Marketing and Sponsoring for the culture-producer Migros, where he excelled as an intermediary between the cultural and commercial requirements of this institution. Besides leading the operations of the day-to-day business together with managing projects and locations, he had to assure that the high cultural expectations were constantly met.
 

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Irena Mihova portrait

Irena Mihova

Co Writer / Producer (Geneva)

An award-winning producer Irena Mihova is focused on creating a recognizable brand in independent motion picture and transmedia through investing in unique talent and stories. She has produced more than 300 documentaries, narrated stories, TV shows and other fiction, non- fiction and animation projects around the world. Irena has worked with some of the most prominent professionals in the film industry. As a co-producer of Running the Sahara, Irena worked alongside Academy Awards winners Matt Damon and the Director James Moll. She Executive Produced the celebrated MTV film Bling: A Planet Rock starring 21 Grammies winner Kanye West.

For her groundbreaking work as founder and chief of TV & Film Partnerships Initiative at the United Nations, Irena Mihova has been awarded the Carnegie Corporation of New York’s creative grant four times. As an Executive Producer of the eight seasons CNBC show “Developing World”, she received the Excellence Videographer Award.

Currently Irena Mihova is working as co-writer and producer on the feature animation project The Adventures of Charlie & Moon to be directed by Daniel Jeannette, and as producer - on the Vietnam War drama Well Done Those Men based on the Australian bestseller by Barry Heard. Irena is also the creator of the transmedia project Eppla: The Girl With The Blue Black Hair - a fairy-tale book for adults, art installations as well as the Eppla Happy Dolls soft-sculptures that are part of private collections all over the world.

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Irène Hediger portrait

Irène Hediger

Co-Director of the Swiss artists-in-labs program at the Zurich University of Arts and Curator of Think Art – Act Science (Zürich)
 

is Co-Director of the ‘Swiss artists-in-labs’ program (www.artistsinlabs.ch) at the Institute for Cultural Studies in the Arts (ICS) at the Zurich University of the Arts and curator of the international exhibition ‘Think Art – Act Science (www.thinkartactscience.com)’.

After her studies in business administration, she got a degree in organizational development and group dynamics (DAGG) and a Master of Advanced Studies in Cultural Management at the University of Basel. She specializes in interdisciplinary and transdisciplinary creative processes and practices and in the development of inclusive and participatory outreach concepts for a general public.

Since 2003 the ‘Swiss artists-in-labs’ programprovides a framework for artists and scientists to investigate relations among contemporary art practice, science and society. 

‘Think Art – Act Science’enables a broader public to comprehend the exchange of perspectives and ideas by making scientific issues accessible through artistic interpretations.

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Ivo Kummer portrait

Ivo Kummer

Head of Film Department, Federal Office of Culture FOC (Bern)

Head of Film Department, Federal Office of Culture FOC (Bern)

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Jean-Jacques Peretti portrait

Jean-Jacques Peretti

Head Of International, Cross Video Days (Lyon)

After many years in Paris as a production manager working on documentaries for companies such as Les Films D’ici, Jean-Jacques has spent 10 years working for Sunny Side of the Doc, the documentary Market as the Head of International Relations. During that period, Jean-Jacques organized the co-production seminars taking place in North America, Europe and Asia. Besides, during the main market, he was in charge of the conferences and the pitch sessions. Jean-Jacques recently joined the Cross Video Days in order to develop the international market

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Jean-Pierre Candeloro portrait

Jean-Pierre Candeloro

Head of the Laboratory of Visual Culture, University of Applied Sciences and Arts of Southern Switzerland (Lugano)

Born in Toronto, Canada, Jean-Pierre Candeloro holds a PhD in communication sciences and heads the Laboratory of Visual Culture (SUPSI), a centre focusing on the research and practice in design, developing strategies and technologies for enhancing and communicating creative works and cultural heritage. He directs the MEDIA supported programme “i_doc workshop”, a project development laboratory for interactive and transmedia documentaries, organized in collaboration with the international film festival Visions du Réel (Nyon).

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Jorg Tittel portrait

Jorg Tittel

Director and Writer at Oiffy (London)

Besides designing videogames (at Activision and others) and writing and producing critically acclaimed plays and films (e.g. 2+2+2 at the King’s Head Theatre, this year's West End success, Ernest Hemingway's FIESTA (The Sun Also Rises) and Battle for Britain starring Julian Glover), Jörg’s passion and longterm mission has been to create beautifully crafted, story and character driven transmedia projects. 

Jörg is a BAFTA member and frequent speaker on cross-platform storytelling, e.g. at Develop, BAFTA, London Book Fair, GDC Europe and Frankfurt Book Fair. Together with partners Alex Helfrecht and Philip Munger, Jörg runs London and NYC based production company Oiffy. In 2014, Jörg and Alex will co-direct their first feature film, The White King, based on György Dragomán's multiple award winning novel. Jörg will also release his first transmedia production codenamed #ProjectRodent.

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José Borghino portrait

José Borghino

Policy Director, International Publishers Association (Geneva)

José Borghino was appointed to the newly created position of Policy Director in March 2013. José came to the IPA from the Australian Publishers Association where he served as Manager of Industry Representation. His previous professional roles include lecturer in journalism and creative industries at the University of Sydney, editor of the online news magazine NewMatilda.com, executive director of the Australian Society of Authors, and senior positions at the Literature Board of the Australia Council. Previously José studied English literature in Sydney and Melbourne.

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Luc Meier portrait

Luc Meier

Director of Under One Roof (working title), a new, multi-layer building & programmatic project exploring interfaces b/w art, science & technology at EPFL (Lausanne)

Born in Vevey, Switzerland, Luc Meier is a former Associate Director at swissnex San Francisco, where he ran the organization's public programs and focused on interdisciplinary projects straddling science, technology, art, architecture and design from 2008 to 2012. He previously was active in Japan with Swiss governmental organizations, helping out the team that ran the highly successful Swiss Pavilion at the 2005 Aichi World Expo and coordinating programs for the Swiss Arts Council, Pro Helvetia. Luc is currently with EPFL, the Swiss Federal Institute of Technology in Lausanne, where he heads the Under One Roof project, an architectural and programmatic initiative set to combine the arts, science and technology in a series of innovative public programs.

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Marianne Wirth portrait

Marianne Wirth

Coordinartor for the Call for Transmedia Projects (Solothurn)

Marianne Wirth obtained her degree in Film Studies and German Philology from the University of Zurich. She has worked for the Solothurn Film Festival since 2012 and is now the project manager of “Transmedia Projects”, an initiative of the Swiss Arts Council Pro Helvetia and the Federal Office of Culture, in collaboration with the Solothurn Film Festival and FOCAL – Foundation for professional training in cinema and audiovisual media.

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Martine Chalverat portrait

Martine Chalverat

Digital Culture Program Coordinator, Cultural Creativity Department, Federal Office of Culture FOC (Bern)

Digital Culture Program Coordinator, Cultural Creativity Department, Federal Office of Culture FOC (Bern)

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Mathieu Sibille portrait

Mathieu Sibille

Group CEO of Transmedia Communication & President of iConcerts France (Geneva)

Mathieu has 20 years of multi-national experience (B2B and B2C) in music business, digital, NTIC and medias. For 9 years, he was the International CEO of the worldwide, well-known broadcasting and music entertainment company NRJ, which he transformed from a traditional radio company into a global multi-media brand. Mathieu was also responsible for the success of LBO projects and start-up launches in the web/mobile/digital media world. As senior executive, he has accumulated abilities in strategic planning, project management, improving the efficiency of operations and team building. He has always managed to identify areas of strength and weakness, created business cases that optimized productivity and enhanced company performance. Mathieu holds a Master in Developing Entrepreneurial Leaders from EMLyon.

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Melanie Picard portrait

Melanie Picard

Project Manager at swissnex San Francisco (San Francisco)

Melanie Picard joined swissnex San Francisco as a Junior Communications Manager after obtaining a Master's degree in Communication from Sciences Po Paris. In 2013, she became a Project Manager at swissnex, co-leading the STORY2023 project. STORY2023 is a transmedia storytelling competition organized in honor of swissnex San Francisco's 10th anniversary. Additionally, Melanie curates The Book Lab exhibition probing the role of books in the digital era, and coordinates a media partnership with Radio Television Suisse's nouvo.

Aside from her role at swissnex, she co-organized the first transmedia-focused Startup Weekend earlier this year in San Francisco. She is a new media evangelist and passionate foodie. 

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Michel Vust portrait

Michel Vust

Project Leader, Swiss Arts Council Pro Helvetia (Zurich)

Michel Vust currently manages “Mobile. In Touch with Digital Creation”, a programme of the Swiss Arts Council Pro Helvetia, which funds and promotes video games, interactive design and transmedia projects. Previously he was co-director of the Neuchâtel international fantastic film festival between 2005 and 2011, and director of Imaging the Future Symposium between 2009 and 2011. He also curated several exhibitions and issued numerous papers on Swiss cinema, video games and visual effects aesthetics and economy.

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Murielle Perritaz portrait

Murielle Perritaz

Member of the Direction of the Swiss Arts Council Pro Helvetia (Zurich)

Murielle Perritaz is the Head of Programmes at Swiss Arts Council Pro Helvetia.

The Programmes Sector is responsible for implementing international exchanges, for administering the branch offices abroad, and for developping impulse programmes in Switzerland.

International programmes focus on cultural exchange with certain countries and regions and aim to foster long-term institutional partnerships.
Impulse programmes take up issues of key significance in connection with Switzerland’s cultural identity and  the development of its cultural promotion policy.

Pro Helvetia is acting on the field of new media with its «Digital Culture» programme in which, from 2012 to 2015, it is exploring the impact of digitalisation on artistic work. With «GameCulture», running from autumn 2010 to 2012, the Swiss Arts Council Pro Helvetia was tackling social, economic and aesthetic issues connected with computer games, and focusing on them as a new art form.

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Nicole Greuter portrait

Nicole Greuter

Head of Film Culture, Federal Office of Culture FOC (Bern)

Head of Film Culture, Federal Office of Culture FOC (Bern)

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Patrick Hofer portrait

Patrick Hofer

President, Digital Culture Association (Zürich)
 

Patrick Hofer is the founder of tweakfest, a Digital Culture and Lifestyle Festival for the Swiss creative industries in 2004. He also runs a consulting firm in the field of Tech-PR and Social Business Engineering enabling organizations to manage their stakeholders and adopt contemporary innovation & collaboration cultures.

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Pierre-Alain Hug portrait

Pierre-Alain Hug

Head of Exchange Programs and Cultural Centers at Swiss Arts Council, Pro Helvetia (Zürich)

Pierre-Alain Hug is Head of Exchange Programs and Cultural Centers at Swiss Arts Council, Pro Helvetia (Zürich). He is member of the board at the CullyJazz Festival. Before joining the team at Pro Helvetia, he headed the International Comics Festival in Sierre (FIBD) and then founded and headed the International Comics Festival in Lausanne (BD-FIL).

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Reto Senn portrait

Reto Senn

Founder and COO at bitforge (Zürich)
 

Senn is one of the early digital native, he has always been creative, unconventional and a gamer since he was a child.

He has done various apprenticeship in electronics and worked as PC Supporter for Nokia.

Developed a few games as hobby during the studies, he made his first published mobile game as freelancer while still studying in 2003.

Instead of working abroad, Senn decided to start his own company when he saw the opportunity in the mobile games market and bringing the gaming industry to Switzerland.

He founded bitforge together with Andreas Hüppi in 2004 and changed company form to a Shareholder Company in 2007.

bitforge mainly creates mobile games and apps for marketing.

Today it has created over 60 Mobile Games and Apps for major Swiss and international brands such as P&G, Unilever, MTV, Swisscom and many more.

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Roberto Vitalini portrait

Roberto Vitalini

Founder and Director, BASHIBA SA (Lugano)

Roberto Vitalini was born in Lugano, Switzerland, in 1971. He gained an MBA from the University of St.Gallen and specialized in Media and Communication at Saint Mary's College of California. He is the founder and director of BASHIBA SA, a creative firm dedicated to immersive entertainment (video art, interactive art, video scenographies, light sculptures).

Roberto Vitalini has been video set designer for the operas "Love from Afar" (English National Opera 2009, Vlaamse Opera 2010, Canadian Opera Company 2012) and "Aida" (Mariinsky Theatre 2011/12/13, nominated to 4 Golden Mask), for Giuseppe Verdi's "Messa da Requiem" (Mariinsky Theatre 2012/13), for the theatrical shows "Donka - A Letter to Chekhov" (Company Finzi Pasca 2010/11/12/13) and for "La Verità" (Company Finzi Pasca 2013, ongoing world tour), all of which were directed by Daniele Finzi Pasca. In June 2013 Roberto has been lighting designer for Europe's newest waterpark, Splash e Spa. He is member of the Creative & Artistic Production team of Company Finzi Pasca for the Opening Ceremony of the Sochi Paralympics Games.

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Robert van Kommer portrait

Robert van Kommer

Innovation Advisor at Alliance-EPFL (Lausanne)
 

Robert has contributed to the creation of several start-ups and brought major technology innovations to the market. He is the author of more than 25 patents in the fields of advanced man-machine interaction and intelligent social networking.  Recently, he worked in the domain of “Big data” and more specifically on the social graph of company interactions through the analysis of their DNS traffic.

Today, he is an Innovation Advisor at Alliance-EPFL in Information Technologies. In the past, he has worked at Kudelski Group, Swisscom Innovations and at Verisign Inc. 

“My belief is that participative culture is and will be a major inspiration source for disruptive business innovations.”

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Roland J. Mueller portrait

Roland J. Mueller

Freelance Writer & Transmedia Scenarist (Zurich, Switzerland)

Besides writing literary fiction and non-fiction, I also write texts and develop concepts for corporate and marketing communications – working with independent creative directors such as Richard Feurer (Feurer Network: design and communications), Adrienne Pearson, and Elke Schultz, and CI- and design agencies such as Eclat, Nose, Process, and Elefant Film Studios (all based in Zurich).

Publications include:

Los Logos, Dos Logos, Tres Logos. Book series about the global logo-design scene.
Verlag Die Gestalten, Berlin.
Concept and text.
fakt + fiktion – Die narrative Ordnung der Dinge. (fact + fiction – The Narrative Order of Things).
ETH Zurich / Collegium Helveticum.
Co-author Harddisc Holidays essay (fiction).
Babylon 1.7 – eine Liebeserklärung an die Medien (Babylon 1.7 – A Love Letter to the Media).
HZW für interaktive Medienprojekte, Zurich.
Concept and text (print and digital).

Currently, I am working on the independent Transmedia Project SHANGHAI FUSION together with an international creative team based in China, Germany, and Switzerland. This fictional thriller will be narrated simultaneously through multiple media channels (e-book, film, graphic art novel, mobile apps, music tracks, social networks), and is open for brand partners, who would like their brands to be embedded in the plot of the story.
 

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Sebastian Hünerfeld portrait

Sebastian Hünerfeld

Commissioning Editor, Transmedia storytelling ZDF

Sebastian Huenerfeld started as a producer for TV crime movies (well-known "Tatort" in Germany) for more than seven years. As a commissioning editor for SWR, Sebastian kicked off and was responsible for the first German transmedia series - "Alpha 0.7 - Total Control" in 2010. A near future world told via internet, Radio, TV and real life events. Since 2011 Sebastian works with the ZDF for TV and new media, responsible for the development of a second screen for a crime series to play along, a motion comic for a TV mini-series and a social game right now.

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Stefano Ambrosio portrait

Stefano Ambrosio

Executive Editor, Global Magazines; Creator of Wizards of Mickey, Comic book adaptation of Pirates of the Caribbean, The Walt Disney Company

Executive Editor, Global Magazines; Creator of Wizards of Mickey, Comic book adaptation of Pirates of the Caribbean, The Walt Disney Company

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Sylvain Gardel portrait

Sylvain Gardel

Head of Impulse programmes at Swiss Arts Council Pro Helvetia (Zurich)
 

Sylvain Gardel is the Head of Impulse programmes at Swiss Arts Council Pro Helvetia. The Programmes Sector is responsible for administering the branch offices abroad and for implementing the exchange and impulse programmes. Impulse programmes help to  promote cultural diversity and stimulate the development of cultural promotion in Switzerland. Sylvain directs since 2009 the art councils „GameCulture“ programme, dedicated to games as an artform which has been exported to several countries, e.g Germany, France, UK, United States, China and Russia.

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Sylvie Reinhard portrait

Sylvie Reinhard

CEO of Lift Events (Geneva)

Sylvie has an entrepreneurial background and a degree in Business Administration. After five years in the IT Security Industry, successfully launching her first company, Sylvie took some time off and went to New York City. There she helped with the online promotion of the KGB Literary Bar. She went on working for a variety of “creative industries” conferences and cultural events such as “9to5-Wir nennen es Arbeit” in Berlin, the Digital Art Weeks of the ETH Zurich, Tweakfest in Zurich or the Agora II theater production in Brooklyn. Back in Europe Sylvie joined the Lift team in 2007.

After managing ten editions of the Lift Conference in Geneva, France and Korea as a project manager, Sylvie took over the CEO role. Today she is highly dedicated to making innovation happen with Lift and a proud jury member of the Urban Data Challenge between the cities of San Francisco, Geneva and Zurich, as well as Bug n' Play, Migros Culture Percentage's media- and robot competition for 8-20-year olds.

A child of a “suisse-romande” Mother and a “schwyzer-tütsche” father, Sylvie feels at home on both sides of the Röstigraben, but currently resides in Geneva.

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Thierry Spicher portrait

Thierry Spicher

Owner, Box Productions (Lausanne)

Owner, Box Productions (Lausanne)

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Victoria Marchand portrait

Victoria Marchand

Chief editor of Cominmag a B2B magazine and site (Geneva)

I am chief editor of the web site Cominmag.ch and the magazine Cominmag. 

Cominmag is the B2B media of the french part of Switzerland aimed on advertising, media and marketing.

I am co-founder of the Award "Meilleur du Web" - a competition where the best web and digital agencies of Suisse romande present their annual work

I am part the chairman team of the Swiss Community Adverting Association

I teach Media, Adverting, Transmedia at the University of Geneva and in some professional schools in Geneva and Lausanne

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Yves Fischer portrait

Yves Fischer

Director ad interim, Federal Office of Culture FOC (Bern)

Director ad interim, Federal Office of Culture FOC (Bern)

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schedule

PRO DAY CONFERENCE AGENDA - FRIDAY 27 SEPTEMBER 2013

10.00

WELCOME

 

YVES FISCHER

Director ad interim, Federal Office of Culture FOC

 

10.10

 

SESSION ONE: FUNDING + FINANCING

 

JEFF GOMEZ – INTEGRATED TRANSMEDIA PRODUCTION

 

The world has embraced the efficacy and remarkable results of transmedia narrative in such projects as Doctor Who, Hunger Games, Star Wars and the Marvel Cinematic Universe. But how can we maximize the impact of smaller projects for European television and film with these same techniques? For the first time, Starlight Runner Entertainment CEO Jeff Gomez, the world's leading producer of transmedia narrative, will clearly and concisely detail the practical methodology of integrating multi-platform planning, development and production into the modestly budgeted motion picture production process. This talk will be exclusive to XML: Switzerland 2013.

 

 

ANDRE DEAK – LO TO NO BUDGET TRANSMEDIA

 

Brazil’s award winning  ‘post journalist’ and web documentary producer, Andre Deak, shares with us how you can produce transmedia on super super low (or no) budgets.

 

 

INGRID KOPP – TEN THINGS I HAVE LEARNED FROM 3 YEARS OF FUNDING INTERACTIVE STORYTELLING

 

Tribeca Film Festival’s Director of Digital Initiatives, Ingrid Kopp, shares all.

 

11.30

NETWORKING + REFRESHMENTS

 

12.00

SESSION TWO: PLAYING + LEARNING

 

BJARKE MYRTHU – MAKING STORYTELLING PLAYFUL AGAIN

 

With the invention of touch devices we once again have the power to make stories interactive. It will shake the way we think and rattle our ideas of the status quo.

 

It's not that the way stories are published today is wrong. It's just that it could be so much more. Few are really using the possibilities for creating interactive experiences. There is no playfulness. We should not be reading a newspaper on an iPad. We should be experiencing a story like playing a game. It should be an immersive experience, like taking a swim in the ocean. We should all be watching, sharing and creating stories with each other.

 

So how do we get there? What are some of the examples of people and projects pushing interactive storytelling to the limits? These are the questions Storyplanet’s CEO, Bjarke Myrthu will answer.

 

 

KATIE SALEN – PLAYING AT SHARING

 

Designers of all kinds are key players in the game of change that so typifies the opening decades of the 21st century. Called on to imagine, build, guide, demystify, explain, provoke, enable and inspire we deal daily in the currency of transformation—of places, products, practices, and perspectives. For this designer, play and the transmedia space of sharing it enables, has become a key strategy in developing a design practice that is agile enough to entertain a constant need for transformative thinking but substantive enough to throw its strategic weight around when needed. This talk will delve into the power play to provoke new practices of sharing within transmedia communities, from teaming and competing to remixing, modding, and mentoring.

 

 

ERINROSE SULLIVAN – LEARNING FROM GAMING INDUSTRY INSIGHTS

 

Videogames are now a mainstream activity that challenges the likes of films, tv and radio for eyeballs and revenue. They are also a key driver to consumer technology adoption. Erinrose Sullivan, former head of Global Strategic Insights at Electronic Arts will explain how gaming is increasingly of importance to transmedia producers and strategists developing concepts and content to meet new consumer needs and incorporating new technological possibilities.

 

NICOLAS HENCHOZ – DISRUPTIVE FRIENDS: DESIGN, TECHNOLOGY, INNOVATION

 

Nicolas Henchoz, Director of the EPFL+ECAL Lab and a world leading expert in augmented reality, innovation management and material science, shares pragmatic examples of how design can turn disruptive technology into friendly innovation.

 

13.30

LUNCH

 

14.30

SESSION THREE: AUDIENCES + AUTHORSHIP

 

SIMON STAFFANS – THE ENDANGERED AUTHOR

 

Audiences = Participants.  Fans beat brands hands-down when it comes to online content.  What does this mean for the idea of “the Author”? asks award winning content and format developer rom MediaCity Finland Simon Vaassa.

 

 

KARINE HALPERN – EXPANDING THE SCOPE OF TRANSMEDIA STORYTELLING

 

How can we create the ‘transmediahood’? asks the Founder of Paris-based think-tank TransmediaReady and global think-tank Transmedia Alliance?

 

 

LUCY MCRAE – THE BODY AS A PLATFORM FOR SPECULATION AND STORYTELLING

 

One of Fast Company’s 2012’s ‘fifty people who are shaping the future’, body architect Lucy McRae investigates how the body will need to evolve in relation to exponentially mutating technologies, and how it can serve as a storytelling platform in transmedia implementations.

 

ERIC HUANG – THE THREE COMMANDMENTS FOR THE PUBLISHER OF TOMORROW

 

One of the world’s most innovative digital publishers shares what you need to know to create successful content and business model for tomorrow.

 

16.00

NETWORKING + REFRESHMENTS

 

16.30

SESSION FOUR: WORLD BUILDING

 

 

ALEX MCDOWELL – BUILDING WORLDS: TERRAFORMING THE NEW NARRATIVE

 

We are moving into a terrain in which the design of a world precedes the telling of a story; the richly detailed world becomes a container for narrative, producing stories that emerge logically and organically across media; and emergent technologies powerfully enable us to sculpt the imagination into existence.

 

MARTINA MARA – ROBOTS IN TRANSMEDIA: A SPECIES BETWEEN SCIENCE FICTION + SOCIAL FACT

 

 

 

ALEX ALEXANDER – TRANSMEDIA: THE INTERSECTION OF CULTURE AND COMMERCE

 

How to build a sustainable transmedia business.

 

MATTEO STANZANI – TRANSMEDIA UNIVERSES FROM THE PERSPECTIVE OF THE AUDIENCE

 

Transmedia designer for Ferrero and Ferrari, Matteo Stanzani, takes us on an original journey through the powerful tools of Transmedia and the human imagination – teaching you how to design a transmedia strategy that engages the audience and provides happiness.

 

17.50

STORY2023 AWARDS CEREMONY – PRESENTED BY SWISSNEX SAN FRANCISCO

 

18.15

NETWORKING + REFRESHMENTS

 

 

SPONSORS

Switzerland is one of the world’s most innovative nations: the birthplace of the World Wide Web, the 3D microchip, and the home of CERN.  It is culturally diverse with a vast range of traditional customs and thriving cultural and creative industries.

X Media Lab is proud to partner with the following organisations to bring you X Media Lab Switzerland 'Transmedia':

Presenting Partner:

Federal Office of Culture

Associate Partner:

Pro Helvetia

Hosting Partner:

EPFL

ECAL

 

 

MASTERCLASSES

For creative and cultural industries practitioners!  

A weekend packed with multi-track masterclass sessions and networking opportunities with delegates from all over Switzerland and all over the world.

If the Pro-Day Conference was the feature film, then the Masterclass Weekend is the Directors - Extended Redux Version!

This is your opportunity to spend quality time learning world’s best practice in a structured environment from the XML Switzerland: “Transmedia” International Speakers & Mentors.  Each Masterclass is 90 minutes with 60 minutes instruction and 30 minutes Q&A.

What you learn at a XML Masterclass today – you will be applying to your project, company and career – tomorrow.

The X Media Lab Switzerland 'Transmedia' Masterclass Weekend is a mini MBA in transmedia!

Masterclass Schedule - Saturday 28 September

10.00

Social Robots: Status Quo, Design Challenges, Findings from Psychology

Martina Mara - Media psychologist; researcher in human-robot interactions and the future of television at Ars Electronica FutureLab

10.45

How transmedia storytelling methods can boost your personal / cultural / organisation’s brand, and some creative tools to use in the process

Simon Staffans - Award winning content and format developer for MediaCity Finland; Author of One Year in Transmedia

11.30

Networking + Refreshments

12.00

Crafting Tangible Worlds 

Alex McDowell – Narrative designer: Minority Report, Fight Club, Charlie and the Chocolate Factory, Man of Steel

12.45

‘Taci! Opera Nights’ – How to design transmedia strategies for the cultural industries

Matteo Stanzani - Transmedia designer for Disney, Ferrari, Ferrero; Member of the 2013 Digital Emmy Awards Jury

13.30

Lunch

14.30

Bringing immaterial value to life: towards an experience for the real world.

Nicolas Henchoz - Director EPFL+ECAL Lab; Chevalier des Arts et des Lettres de la République française

15.15

Power Play: Design for Sharing

Katie Salen – Award winning game designer, Author of Rules of Play

16.00

Networking & Refreshments

16.30

TBA

17.15

Big Data and Consumer Insight: The Great Integration

Erinrose Sullivan - Digital Marketing Strategist; Formerly Director of Global Insights and Strategy for Electronic Arts

18.00

Apéro

19.00

Close

 

Masterclass Schedule - Sunday 29 September

10.00

No-Lo Budget Transmedia

Andre Deak - Award winning ‘post-journalist’ and web documentary producer; Co-founder of Brazil's House of Digital Culture

10.45

Audience and Population Activation: A Transmedia Approach

Jeff Gomez – Transmedia producer for Avatar, Pirates of the Caribbean, Men in Black III, Transformers, Hot Wheels (New York)

11.30

Networking + Refreshments

12.00

Creating Sustainable Transmedia Models: Where Storytelling meets Marketing 

Alex Alexander – Winner of MIPTV Content 360 Award 2013

12.45

How to think about your audience from day 1 to create stories that work

Ingrid Kopp  - Director of Digital Initiatives at Tribeca Film Institute

13.30

Lunch

14.30

Taking your Brand Transmedia

Eric Huang – Development Director, Made in ME; Pioneering digital publisher for Penguin books

15.15

Expanding the Scope of Your Transmedia Idea

Karine Halpern – Founder of TransmediaReady and Transmedia Alliance

16.00

Close

 

WHO SHOULD ATTEND THE MASTERCLASS WEEKEND?

advertisers

marketers

animators

masters students

artistic directors

mobile app developers

artists

multi media producers

authors

musicians

branded content creators

performers

creative producers

phd students

cross platform producers

publishers

designers

recent graduates

developers

social media strategists

directors

startups

entrepreneurs

technology wizards

filmmakers

tv producers

founders

ui designers

games designers

ux designers

hackers

writers

...the creative and cultural industries vanguard!

Venues

venue image

ECAL (Ecole cantonale d'art de Lausanne)

5, avenue du Temple
CH-1020 Renens
Switzerland

The stunning venue for the Pro Day Conference, Lab and Masterclass Weekend.

 

Download Event Brochure

Prices

PRO-DAY CONFERENCE - Industry Professional

CHF 95

(includes networking reception)

PRO-DAY CONFERENCE - Student

CHF 25

(includes networking reception)

MASTERCLASS WEEKEND - Industry Professional

CHF 50

(includes lunch & refreshments)

MASTERCLASS WEEKEND - Student

CHF 25

(includes lunch & refreshments)

Contact

Megan Elliott

+41 786 036 667

Email Megan

Karla Beer-Espinosa

Email Karla

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