Chief Executive Officer, Crest Animation Studios (Mumbai)

A K Madhavan, the Chief Executive Officer of Crest Animation Studios Limited is credited with opening the doors for Indian Animation in the intensely competitive and demanding CGI products and services global market.

Madhavan, joined the organization in the year 1999, when the Animation Industry was an unrecognized entity in India and India’s animation competence unacknowledged in the global CGI space. He joined in the capacity of Vice President New Business Development and was entrusted with the responsibility of creating new business opportunities in the global CGI space for the Company.

Madhavan is the Chief Architect of the company’s Vision and Sales & Marketing strategy. He is the key driver of the company’s growth, and has consistently generated more revenues from the international CGI market than any of his contemporaries in the Indian Animation Space.

Madhavan’s leadership, sales and marketing competence, business insights and complete understanding of the global CGI market is the key factor in establishing Crest Animation Studio and India on the global CGI map. The fact that he got the first CGI television series to India from the US market, even when the company or the country had nothing to show to the world market is a testimony to his sales & marketing acumen, belief in the creative and technological prowess of his very talented team.

Crest’s first order was procured by him in the year 2002 and from thereon went to continuously create strategic partnerships with multiple producers of repute in the US and European Markets. The strategic alliances built with global CGI producers of repute are today reflected in the brand image of the company.

In all his sales and marketing initiatives, he has always ensured that the company’s product portfolio increased the value proposition provided to its client and stakeholders alike.

Madhavan is committed to ensuring that India is considered as a High on Value Destination for CGI products and Services in the global CGI space. He leads the Indian Animation Industry in all the government forums including NASSCOM, FICCI etc.

An exemplary Leader, a people person’s and a communicator par excellence he is the most sought out spokesperson for the Indian Animation Industry internationally.

Madhavan has a Masters in Sales & Marketing, and has decades of experience in Sales & Marketing in the IT Industry in addition to Brand Building & Advertising.