Head of Ministry of Sound TV

Assia Grazioli-Venier heads Ministry of Sound TV (MoSTV) that she founded in November 2006. MoSTV is the first digital IPTV content provider for dance music entertainment. In less than two years, Assia established Ministry of Sound TV as an industry leader for content syndication and revenue generation.

As Head of MoSTV, Assia manages business development initiatives, marketing activities and content syndication for MoSTV. Her role also comprises business development activities within Ministry of Sound Digital, comprising  Digital Radio, Downloads and Mobile. Assia also researches M&A activities, finding opportunities, and implementing contractual relationships. She is also responsible for content syndication, overseeing multi-platform content aggregation, delivery and syndication. Assia leads the development and implementation of brand and marketing strategy programs for MoSTV, including brand exposure, audience targeting and competitive positioning activities.

MoSTV is syndicated on Joost, babelgum, Azurueus/Vuze, and more. In addition, a weekly packaged show airs on MTV Dance UK, on Sky. Deals with Jalipo, Hulu, Zattoo, and YouTube are also in development. It has reached the No.1 position on UK iTunes music podcast, and is the No.1 global channel on the Joost platform.

Assia began her career as a freelance Editor for independent company Ice Films. She then took on the role of content and strategic partnership consultant for Slice PR, an events and creative consumer PR agency based in London. As Digital Media Consultant, she advised on content and partnership strategy at Inventa, a London-based mobile content distributer with shows including Pete Tong’s Fast Traxx and Jamie Oliver’s ‘Mobile Kitchen’.

Assia actively participates in industry conferences, representing MoS Digital as both a delegate and speaker. Her recent speech topics include how to turn a great idea into a thriving business, key networking tactics, and the future of digital media.