Senior Vice President, Childrens & Family Entertainment

Longtime champion of children’s programming and an esteemed veteran of the entertainment industry, Higgins is Senior Vice President, Children's & Family Entertainment, Freemantle Media.

Prior to Freemantle Media, Bob was Creative Director at Wildbrain Enteretainment, and SVP, Programming and Development for Cartoon Network’s kids businesses, where he managed CN’s development, production and programming departments, oversaw new original animated series, shorts, Cartoon Network features and specials. He also supervised acquisition for Cartoon Network US, both international and domestic off-net kids’ programming, including anime series and theatrical feature films. Among many accomplishments during his tenure with the network, Higgins oversaw the development, production and launch of a number of hit series, including Chowder, Foster’s Home For Imaginary Friends, My Gym Partner’s A Monkey and Camp Lazlo.  He was also Executive Producer on feature film, Underdog.

Prior to CN, Higgins was SVP and Executive Producer for Classic Media, Inc. in New York. Prior to that, Higgins served as SVP of Creative Affairs for Sony Pictures Family Entertainment (SPFE), VP of Creative Affairs at Columbia TriStar Television Children’s Programming and acted as Director of Development at Nelvana Communications.