New Media Pioneer; Co-Founder, Participant Productions (Los Angeles)

Chris Adams is an internationally recognized new media pioneer, entertainment industry executive and social entrepreneur with nearly twenty years of experience in creating and developing partnerships, programming and relationships between media, entertainment and online brands.

As a media strategist, Chris works with clients to create and execute on partnerships and initiatives that have deep impact and measurable outcomes. To achieve greatest possible success, Chris focuses on the intersection of media and audience - helping to bring brand visibility to consumers, reach the greatest constituency possible and create multi-platform programs that engaged and inspire individuals. Clients range from Facebook.com, for which he helped to create and produce “Facebook Diaries”, the first-ever hybrid user-generated video/reality TV show distributed on Facebook.com, Ziddio.com, Comcast VOD and the IFC Channel, to Glam.com, the number one site for women in the world, to View2gether.com, a “social viewing” platform where he is CEO and President.

Prior to launching his own consulting company, Chris co-founded Participant Productions in 2004 with Jeff Skoll, eBay’s first President. Participant’s vision is to create entertainment that inspires audiences to make social change. In this capacity, Chris developed and executed on the business plan, was intimately involved in finding and hiring all initial executive personnel and managed the company overall. Participant’s first slate of movies –“Syriana”, starring George Clooney and Matt Damon; “North Country”, starring Charlize Theron; “Good Night and Good Luck”, starring David Strathairn and George Clooney, and the documentary “Murderball” – were nominated for 11 Academy Awards. Chris also proudly identified and helped to develop former Vice President Al Gore’s Oscar-winning documentary, “An Inconvenient Truth”.

As a writer, Chris has been published in The Washington Post, The Denver Post, Triathlete Magazine, SPORT Magazine and wrote on Columbia TriStar’s hour-drama The Net (distributed by USA Network). He leveraged this experience into a robust consulting career performing business development and marketing services for Amazon.com, Lycos.com, Pop.com and other online companies in the late 1990’s. He went on from there to help start the wireless application development company, Xpherix which sold to Remoba in 2005.

Chris serves on the Board of Directors for The Young Storytellers Foundation, which is dedicated to developing literacy, self-expression and self-esteem through the art of storytelling.