Founder, Fanshake (London, Paris)

Founder, Fanshake (London, Paris)

Dana has been at the forefront of digital media and music since 1994 when she co-founded Clockwork, a Stockholm based multimedia agency which built the first music websites for artists (Sony, RCA).

In May 1996 Dana co-founded Yahoo! Europe, built the Yahoo! Europe production team and managed the European local territories.

In 2002 as Biz Dev Director at Bruce Dunlop & Associates, Dana managed the launch, programming, rebranding, and scheduling alignment of Sky Italia, MBC, ITV, and in 2006 she was awarded the World Gold Promax award.

In 2005 Dana founded the label LostRecords, managed, produced artists and worldwide tours for artists such as Chris Stills, Paul Personne, Louis Bertignac and Youssou NDour, Mark Ford. Marketing was 100% digital, LostRecords was selling 200 cds per concert.

Dana is now Founder of FanShake, a platform of tools for music fans, which rewards fans for the amount of promotion they create around an artist. Fans can demand concerts, participate in contests, discover artists, play games, create and manage fan clubs, and receive exclusive offers on live events. Labels are able to understand exactly who their fans are, build targeted marketing campaigns, enhance their content and give visibility to top fans. Concert promoters, ticketing services, and producers better understand their public, increase direct sales and effectively reduce marketing costs.