CEO, Ato Ato (Shanghai)

As one of the pioneers of branded entertainment in China, Mr Zho has helmed several groundbreaking, high-profile projects including Wo Xing Wo Show, China’ first Pop Idol reality show produced in partnership with Universal Music Group and Shanghai Media Group.  This prime time program, now it its 6^th season, has featured major brands Lycra, Coca Cola, Sprite, Dragon Air, Sony Ericsson and Maxwell, and was a huge success for Dragon TV attracting more than 100,000 applicants countrywide and 100 million viewers each season.  The show broke Dragon TV’s rating record and set a new standard for TV programming in China. 

In addition, Mr Zho was instrumental in creating the biggest rock n roll project in Chinese history, Pepsi Battle of the Bands.  With over 1.2 billion RMB in marketing investment from Pepsi, marketing support that included prime time TV commercials across key national TV stations, billions of Pepsi cans exposure, and nearly every large Internet portal and newspaper talking about the project.  Pepsi Battle of the Bands promises to be a catalyst that propels the underground music scene in China into the mainstream.  The show aired on China’s Zhe Jiang Satellite Channel, and consistently ranked in the top 2 highest rated shows on prime time.  In addition with 55+ millions video views on the Internet, 200+ millions of page views on its home page (http://pepsi.sina.com.cn), and thousands of media mentions. 

Other notable projects created by Mr Zho include Teflon Smart Cook, China’s largest online Chef competition that received millions of video views on Sina.com (Http://video.sina.com.cn/smartcook/) and Pepsi Creative Challenge, an online TV commercial script competition that received over 120 million page views over an 8 week campaign period on Netease (http://pepsi.163.com) and is currently running its 5^th season campaign.

Mr Zho graduated with Honors from Brown University and attended NYU Film School.