CEO, The Estuary (San Francisco)

Esther Lim is a well respected Digital Marketing Leader, Transmedia Producer, Social Media Strategist, and Game Analyst. She has over fifteen years of combined interactive agency and consulting experience creating digital, social media and transmedia storytelling programs for Fortune 500 brands.

Her expertise includes gaming industry market monitoring, trending and analysis, social media marketing and analytics, community development and outreach, transmedia narrative, game design, mechanics and production, web development, e-commerce, user interaction and experience design, online advertising, direct marketing and brand development programs.

Esther writes for Girls in Tech on the creation of immersive experiences, interactive narrative, social integration of games, digital content and emerging technology and has been quoted by Forbes in articles on Women in Gaming.

She also speaks on a number of topics including building advocacy and influencer programs within communities, social media analytics and interactive narrative. Her speaking experience includes moderating and speaking on Social Media Analytics and Building Community Advocacy and Influencer Programs at Online Market World and upcoming appearances at South by Southwest as a panelist on Interactive Narrative: The Future of Storytelling, and as moderator and panelist at The LA Web Series Festival in Los Angeles on Community Building for Over the Top Content and The Creation of Interactive Narrative.

Esther is also actively involved with ACM Siggraph and Siggraph Asia serving as a Unified Jury Member for Siggraph 2010 and Siggraph Dailies! 2010, and as an advisory board member and juror for Siggraph Asia 2008 and 2009.