Owner, Founder & Deputy Chairman, Digital Magics Group (Milan)

Gabriele Gresta is considered worldwide as one of the biggest expert in digital medias and technologies, specialising in viral projects, participative television and new TV formats designed for various digital platforms.

Gabriele Gresta started at a very young age in the software field. By age 15, he was Software Development Director in a multinational company (Alpha Center Int.). At 16 Gresta created the first super-learning system with various technical internships in the UK,US and Australia.

He unleashed his musical creativity with the Mato Grosso digital dance music project, that hits N° 1 of the Italian Dance Chart bringing him on an international tour for 11 months. In five years Mato Grosso hit N°1 several times with a total production of 21 records+1 "All the best".

In Tv he was host, author and producer of hit programs on channels such as MTV and coordinated Telecom Italia's special events strategy. On Tmc2 he hosted Altromondo, the first daily Italian Tv show dedicated to Video Games.

In 1995 Gabriele Gresta founded Bibop Research Int, a cross-media agency that creates interactive projects such as the Mediaset portal, hosted Futurshow, Tim Tour, and the I-Tv Alice Live for Telecom Italia.

In 1999 he sold 40% of Bibop to Telecom Italia for 11 Billion (Italian Lira) hitting the Italian media with the creation of one of the first successful case history in the Italian New economy.

In 2000 he created and produced the first ever Tv Format that used the “SMS” as a form of interaction: the Tv format "2008" for the national Tv Italia1.

In 2003, Gresta founded the Digital Magics Group, a digital media company incubator focused on the production and distribution of interactive cross-media contents and formats for different technological platforms.
Gabriele Gresta is also the inventor of MyCast, a patented web, mobile and television platform that offers video-participative services to Editors (web, telcos and broadcasters).

Gabriele Gresta is more specifically involved in viral projects, participative TV and new TV formats for the various platforms, working closely with key Italian and international broadcasters and phone operators (H3G,Telecom, Vodafone, Rai, Sky) . “Occhio alla spesa” on Rai TV, for example, is the first TV show where the audience interacts with a studio host via mobile video-phones.

Between 2009 and 2010 Gresta is in charge of M&A and International Business Development of the Digital Magics company. In this period DM collected around 15 mln euros from the partners and from private investors. The money has been invested in the 22 companies of the group to sustain the growth.