Senior Manager, Rhythm & Hues Malaysia (Kuala Lumpur)

Hasnul Hadi Samsudin has played an important role in developing the Malaysian Creative Digital Content Industry in the past few years through his capacity in various roles from within government and private sector.

In the 14 years in the Multimedia Development Corporation (MDeC), he has contributed to many initiatives in the areas of e-commerce and the creative digital content industry by way of policy development and project implementation. He has also advised government and private organizations in Internet strategies and planning. He led the MDeC and MSC Malaysia internet strategies in the early part of its existence.

Just recently, he has acted as the Head of the MSC Malaysia Animation and Creative Content Center (MAC3). There, he has built initiatives from the ground up to accelerate the growth of the industry. From within the government, he has worked with the private sector to push the nascent industry to a powerhouse within the global content industry.

Projects like the MAC3 has enabled local businesses to bridge their gap to the global market by way of capability enhancement programs like the IP Creators Challenge Series Superpitch and collaborations with XmediaLab. He has also lead the establishment of the MAC3 Industry-Academia Panel where the panel is working towards transformation of local Malaysian talents ready for global industry standards. MAC3 has enabled businesses to be able to create, package and sell their stories to the global audience.

He is also one of the founders of the MSC Malaysia Kre8tif! Digital Content Conference which has become the most important knowledge-sharing platform in Malaysia and the Region. The collaboration between MAC3 and XMedialab has enabled the bridge between international and regional collaboration in Malaysia.

In a transition from government to private sector, he has recently joined Rhythm & Hues Malaysia, the Oscar-winning Visual Effects studio, as a Senior Manager. His role will be to grow R&H locally and regionally to accelerate the local and regional VFX industry to world-class standards.