Director, Radical Love (Sydney)

Jarod cultivated a love for creative ideas at university where he wrote, directed and produced several plays as part of the Macquarie University Drama Society, of which he was also President. Whilst gaining his degree in Visual Media, Jarod began his own company in 2001 with a dream to revolutionise online digital media management in the education system.

Nine years later he sold the business to become a partner of the Sydney-based social media company - Radical Love. Focusing on digital distribution methods and building social marketplaces, Jarod has collaborated on digital media concepts for brands including 20th Century Fox, Coca Cola, The Wine Society, Mattel, Dosh and Sega.

He has also presented his experiences with monetizing social media marketplaces at the Screen Producers Association of Australia, the Sydney Film Festival, and the Sydney Film School, as well as opinion pieces for Triple J radio and the ABC’s political blog ABC Unleashed.

In 2009 and 2010 he helped pioneer a new social-broadcast distribution model with ABC TV for the series BEACHED AZ – a case study in successful online content creation – developing strategies for distribution across social networks, broadcast channels, mobile applications, online and retail.

He is also a contributor and consultant to the NSW government on digital media, and is the social media ambassador for the Sydney Swans.