CEO, Rivers Run Red (London)

Justin Bovington, CEO of London based virtual world agency Rivers Run Red, has been instrumental in developing some of worlds major virtual launches: adidas, Reebok, Vodafone, Heineken, Sky News, ING Renault F1 and Penguin... to name just a few. His company has been present in Second Life since January 2003, and in that time, they've helped develop and form the virtual world immersion market. He is one of the leading creative directors in the media and virtual creative sector.