Head of Marketing, Play New, Nokia (Helsinki, Vancouver)

Kay Gruenwoldt develops and executes compelling and highly successful marketing campaigns for Nokia Play New, creating and developing game and media brands that appeal to a broad range of consumers. 

Concurrently Kay heads up B2B marketing, managing partnerships and stakeholder relationships across the Play New organisation.

Kay joined Nokia in 2004 as a Producer for the European Games Publishing, where he managed all external development teams.  In 2005 he joined the Developer Relations team, and in 2006 he took over Global Industry Marketing for N-Gage.

Kay has a breadth of experience across the digital media and games industries:  Marketing, Product Marketing, Design and Development across multiple platforms, and Sales.  He has worked on more than twenty successful games titles across the globe, and has co-filed a patent which has been introduced into a wide range of industrial products.

Kay is and Executive Board Member of M16, the only games marketer organisation.