Martin Hoffman
CEO, Loop
Loop is a mobile social networking services company operating internationally on 3G networks providing both its own branded comminities and white-label services to major media and content brands. Martin joined as CEO in January 2007 and is responsible for the ongoing corporate and strategic development of Loop. During Martin's tenure the company has successfully completed a re-brand of its flagship product to MOKO, launched its white-label service for major media brands, re-structured the company as a stand-alone entity, and undertaken a $5m capital raising via an initial public offering on the ASX completed in June 2007.
CEO, Loop
Loop is a mobile social networking services company operating internationally on 3G networks providing both its own branded comminities and white-label services to major media and content brands. Martin joined as CEO in January 2007 and is responsible for the ongoing corporate and strategic development of Loop. During Martin's tenure the company has successfully completed a re-brand of its flagship product to MOKO, launched its white-label service for major media brands, re-structured the company as a stand-alone entity, and undertaken a $5m capital raising via an initial public offering on the ASX completed in June 2007.
Martin has an extensive background in media organisations, most recently as CEO of NineMSN from January 2003 - July 2006. NineMSN is a 50:50 joint venture between PBL Media and Microsoft, and is Australia's largest internet content and services business.
Under Martin's leadership, NineMSN grew revenue four-fold and went from loss-making to earning over $30m in EBIT in FY06. NineMSN also expanded strongly into the mobile content arena, with Martin driving acquisitions of 5th Finger Pty Ltd and HWW Ltd during 2006.
Previous roles included senior management positions at Fairfax Business Magazines and Fairfax Digital from 1999 - 2002. A key milestone during this period included his establishment and development of the online auction business SOLD.com.au before its sale to Yahoo! in early 2001 for $24m cash.
Martin's career earlier included senior positions at Optus Communications, Potter Warburg and PA Consulting Group.
He has a range of non-executive director experience with both public and pre-public companies including Realestate.com.au Ltd (ASX:REA) 2003-2006 and Infochoice Ltd (ASX:ICH) 2007-current.
Martin is a director and honorary treasurer of the Garvan Institute of Medical Research, and a director of the Sydney International Film Festival.
He holds an MBA (Honours) from the Institute for Management Development, IMD in Lausanne, Switzerland; as well as a Master of Applied Finance and Bachelor of Economics degrees from Macquarie and Sydney Universities respectively.
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