Michel Mol
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Director of Innovation and New Media, Netherlands Public Broadcasting (NPB) (Amsterdam)
Michel is responsible for the leading innovation of the broadcasters, including “future proofings”, its TV, radio and digital activities.
Michel, previously with McKinsey&Company, Director of Grey Interactive, and formerly a private entrepreneur, joined Netherlands Public Broadcasting in 2001. He is responsible for developing and implementing its online strategy, including the country's prime content portal Omroep.nl and its largest VOD service Uitzendinggemist.nl, serving 9 million video streams monthly to the Dutch audience.
Most recently he constructed a deal to launch 17 thematic channels with the country’s cable platforms.
Michel Mol: “We need to make many larger and smaller adjustments in strategy and execution: from moving our VOD offering from the web to TV sets in the living room, adding interactivity to TV, launching mobile channels and enriching radio with visual images, to a renegotiation of our rights policies and overall creating sustainable models with industry partners throughout the value chain."
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