Cultural Industries, Peking University (Beijing)
With over 10 years working experience in the media industry in China, Professor Yang has a comprehensive knowledge of media investment and media operating management from traditional media to new digital media.
Yang has served as investment director at the CITIC media group company (CITIC is one of the biggest comprehensive investment companies in China) for six years. Prior to CITIC, Professor Yang was Business Development Director for three years with SINA.COM, the biggest Chinese internet portal.
Since 2008, Mr. Yang has worked with the Institute of the Cultural Industries of Peking University as the researcher in charge of the project of the research of international performing arts strategy development.
Professor Yang has the bachelor degree in the department of Chinese Language and Literature of Peking University in 1989 and has obtained MBA in Guanghua School of Management of PKU in 2000.