Professor and Co-Director, Electronic Arts Game Innovation Lab, USC (Los Angeles)

Tracey Fullerton is a game designer, educator and writer with fifteen years of professional experience.

She is currently Professor in the Interactive Media Division of the USC School of Cinema-Television where she serves as Co-Director of the Electronic Arts Game Innovation Lab. Tracy is the author of Game Design Workshop: Designing, Prototyping and Playtesting Games, a design textbook in use at game programs worldwide.

Prior to joining the USC faculty, she was President and founder of the interactive television game developer, Spiderdance, Inc. Tracy was a founding member of the New York design firm R/GA Interactive. As a producer and creative director she created games and interactive products for clients including Sony, Intel, Microsoft, AdAge, Ticketmaster, Compaq, and Warner Bros. among many others.

Additionally, Tracy was Creative Director at the interactive film studio Interfilm, where she wrote and co-directed the "cinematic game" Ride for Your Life, starring Adam West and Matthew Lillard.

Tracy's work has received numerous industry honors including best Family/Board Game from the Academy of Interactive Arts & Sciences, ID Magazine's Interactive Design Review, Communication Arts Interactive Design Annual, several New Media Invision awards, iMix Best of Show, the Digital Coast Innovation Award, IBC's Nombre D'Or, and Time Magazine's Best of the Web. In December 2001, she was featured in the Hollywood Reporter's "Women in Entertainment Power 100" issue.