Immersive Entertainment and the Future of Music (Sounds Digital)

Two of the world’s leading experts in transmedia storytelling and immersive entertainment are joining us at the ianugural Sounds Digital event!

Susan Bonds is a pioneer of trans-media storytelling and driving force (with co-owner/CCO Alex Lieu) behind 42 Entertainment’s critically acclaimed interactive experiences: genre-defining participatory and cross-platform entertainment often described as “alternative reality” games (ARGs).  These rich worlds extend beyond film screens, game consoles, television shows, book pages, and music albums, allowing audiences to “live” the story in unforgettable ways that intersect when, where, and how they live.

In 2007, 42 Entertainment took the music world by storm, working with Nine Inch Nails to produce Year Zero, a first-of-its-kind concept album that combined music with multi-platform, interactive storytelling.  This ARG also won the Cyber Grand Prix in 2008.

Frank Rose is a contributing editor to Wired and writes about the impact of technology on media and entertainment, covering such topics as the making of Avatar, Sony’s enormous gamble on the PlayStation 3, and the posthumous career of Philip K. Dick in Hollywood.

His next book will be The Age of Immersion: Entertainment in a Connected World, an account of how the Internet is changing storytelling, to be published in early 2011 by W.W. Norton.

Join Susan and Frank at Sounds Digital to hear how this ‘deep media’ of new forms of storytelling and fully immersive entertainment take you deeper than a full length album or a music video will ever permit, and the opportunities and new business models that arise.