A palaeo-detective game exploring the last moments of the Australian Megafauna, an online documentary set in an inner-Perth community garden and a graphic novel starring a street-wise Aboriginal girl were among the diverse projects given development Awards today as part of the inaugural X|Media|Lab Perth. The three winning projects, which will each receive Awards of up to $20,000 each, were chosen by a team of national and international new media experts following a full day conference and two...

Digital media experts and creative entrepreneurs across Australia have less than one week to submit their projects for X|Media|Lab Perth and take advantage of this once-in-a-lifetime opportunity to workshop ideas with the world’s most successful new media experts. Presented from 15 -17th April by the internationally acclaimed creative think-tank, X|Media|Lab, the inaugural Perth conference will give sixteen project teams one-on-one mentoring, elite consultation, expert feedback and advice tailored to the needs of their specific...

Dominic Knight from The Chaser shares his insights in the lead up to XML Perth.... 1. How do "storytelling" or screen techniques have a role in building brands today? Traditional storytelling techniques create that most valuable commodity in the digital media - "sticky" content. A strong story, well-told, can create a loyal audience who act as evangelists for the content, and creates a strong new brand. It's very difficult, though, for existing brands to benefit from adopting storytelling techniques unless...

Professor Duane Varan - Chief Research Officer at the Disney Media and Advertising Lab in Austin and  Director of the Audience Research Labs at Murdoch University, shares his insights in the lead up to XML Perth: Storytelling in a Digital Age:   1. How do "storytelling" or screen techniques have a role in building brands today? Branding is fundamentally...