X Media Lab Presents: The 2011 Jeff Gomez Transmedia Masterclass Series
Melbourne: 27 July; Sydney: 29 July; Perth: 2 August
A one-day masterclass with the world’s foremost transmedia producer of Avatar, Tron, Halo and Pirates of the Caribbean.
Sydney 7th July 2011: The world’s most successful transmedia producer who wowed participants at Melbourne International Film Festival’s “Film eXtended” last year, returns to Australia to present his full one-day masterclass - which sells out at Kidscreen, Cinekid, Comic Con and other major media events all around the world. Jeff’s Australian tour includes Melbourne – 27th July; Sydney – 29th July; Perth – 2nd August.
This is your opportunity to spend a full day learning from the number one transmedia guru.
Jeff’s credits include: Avatar, Tron, Transformers, Pirates of the Caribbean, Hotwheels and Coca Cola’s The Happiness Factory, amongst many others.
If you’re in film, television, marketing or interactive media – this is your sole opportunity to spend a day learning from the world’s foremost expert.
You will learn how to create intense loyalty and long-term engagement amongst audiences and communities, and how to turn that into multiple revenue streams.
Part I: The Power of Transmedia Storytelling
The history, the value proposition, how Jeff came to embrace it, and the latest industry news as its potential begins to begins to be realised in the entertainment industry.
Part II: Immersion & Incubation
-- The role of the Grand Narrative
-- Criteria for a successful transmedia franchise
-- The elements of storyworld incubation
-- Criteria for an evergreen franchise
Part III: Development
-- Fiction vs. Non-Fiction / Open vs. Closed systems
-- Brand archetypes and aspirational drivers
-- Intellectual Property Bibles and Mythologies
-- Building platform-neutral Storyworlds that are extensible over multiple touchpoints
-- Establishing Authorship and Pitch Materials
-- Failed properties
Part IV: Production
-- Building partnerships, fans and coalitions
-- Role of the driving platform
-- Defining and incentivizing canon
-- Constructing bridges between marketing, digital and creative
-- Remaining the visionary (consumer products & licensing)
Part V: The Future of Transmedia Narrative
Part VI: Case Studies
To find out more information and to register for one of the extremely limited Masterclass places visit www.xmedialab.com
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Media Enquiries: X Media Lab
Megan Elliott: firstname.lastname@example.org/ +86 188 1121 3648 or +61 414 573 336
ABOUT JEFF GOMEZ
President & Chief Executive Officer, Starlight Runner Entertainment (New York)
Jeff Gomez is an expert at transmedia storytelling, incubating new entertainment properties, strategic planning and production for cross-platform implementation.
As CEO of Starlight Runner Entertainment, an animation and live-action feature film production company and leading creator of highly successful fictional worlds, Jeff transforms intellectual properties into highly successful transmedia franchises. He also extends niche properties such as toys, animation or videogame titles across multiple platforms, evolving them into high quality persistent narratives, which in turn generate multiple revenue streams for his clients.
Jeff has worked on such blockbuster universes as Disney’s Pirates of theCaribbean, Princeof Persia and Tron, Microsoft’s Halo, James Cameron’s Avatar, Hasbro’s Transformers, Mattel’s HotWheels and Coca-Cola’s Happiness Factory.
Prior to launching Starlight Runner in 2000, Jeff Gomez was a prominent figure in the adventure game and video game industries serving as a producer for Acclaim Entertainment’s comic book division. He helped create the Acclaim Comics super hero universe, in addition to adapting Valiant Comics super heroes into videogames for Nintendo and PlayStation consoles. Characters, concepts and game-play Jeff conceived, wrote and produced for Acclaim’s Turok, Dinosaur Hunter and Turok 2: Seeds of Evil helped that franchise to gross over $420 million. Turok was recently revived as a new videogame franchise from Disney Interactive and as an animated feature from Starz Entertainment.
In addition to serving as a brand extension consultant to such corporations as Disney, Microsoft, 20th Century Fox, Coca-Cola, Scholastic, Wieden+Kennedy, Mattel, Showtime, Konami and Hasbro, Jeff is a board member of the Producers Guild of America with over 20 years experience developing, writing and producing content. Jeff has been featured and quoted in such periodicals as Forbes, Business Week, Los Angeles Times, Variety, Investors Business Daily, Publishers Weekly, Produced By, Wizard, and Animation, and he has been profiled on MTV News and American Latino.
ABOUT X MEDIA LAB
X|Media|Lab is the internationally acclaimed professional network and digital media event for the world’s creative industries. X|Media|Lab provides assistance with creative industries development, business development and access to international expertise and finance. Each X|Media|Lab is a completely unique event where people with original digital media ideas connect with a superb international network of independent creative thinkers, technology wizards, commercialisation experts, potential business partners and financial resources. Since launching at the Sydney Opera House in 2003, 50 X|Media|Lab events have been have been held in 15 different cities in 11 countries around the world including London, Beijing, Mumbai, Amsterdam, Kuala Lumpur, Singapore, Shanghai, Los Angeles, Malmö, Auckland, Wellington, Seoul, Melbourne, Perth and Sydney. The full X|Media|Lab program is available at www.xmedialab.com.
Strategic Partners: Screen Australia, Screen NSW, Film Victoria, ScreenWest