The Internationally Acclaimed Digital Media
Think-Tank and Creative Workshop

XML Perth

X | Media | Lab Perth "What's Your Story?"

New Narratives | New Markets
April 12 - 14, 2012

Back by popular demand, XML Perth 2012 focuses on the opportunities presented by the ever-symbiotic developments between technologies in the creation of meaningful experiences

 
 

ABOUT

The most exciting developments in digital media and storytelling are those that involve building storyworlds.

New digital and interactive technologies are giving traditional linear story-tellers a vast range of new possibilities in plot and narrative development, multi-linear story lines, character creation, audience involvement, community-building and communal experiences, time-shifting, and multi-platform delivery... in spaces beyond the cinema or the living room.

A short-list of the new technologies, literally unimaginable a generation ago, would include: mobile location-aware computing and communication devices; computer game mechanics; social media; 3D; VR and immersive technologies; content delivery systems; new artist’s tools; and direct access to both world-wide and niche audiences.

Story-tellers of every description – authors, artists, activists, and advertisers - are now able to explode their imaginations and bring into reality untold new forms, genres, audiences, and experiences.
 

XML Perth: "What's Your Story?" consists of two parts:

 
1) The Pro Day Conference (13th April) for a general audience of screen practitioners, games developers, technologists, digital media professionals, advertisers, marketers, web & mobile professionals, analysts, policy advisors and hackers!
 
2) The Lab itself (14th - 15th April) at which selected projects work one-on-one with the International Mentors - gaining high-level elite personal consultation and entering into an impeccable international network... 'a million dollars worth of mentoring in 2 days!'.
 
 
XML Perth: Storytelling in a Digital Age will be held at the extraordinarily beautiful State Theatre Centre of WA.  The Lab will be the usual social and cultural joy, plus always the great business opportunities and connections that arise from every XMediaLab experience.
 
This is your opportunity to learn from and work with the world's leading Interactive Storytellers!
 
And .. like all great stories, XML Perth has been carefully constructed, with a cast of highly-memorable characters, thrilling episodes of trials, tribulations, and triumphs, and full of surprises.
 

Who Should Attend?

Screen Professionals - update yourself in a day as to the proliferating possibilities of the way to write, develop, produce, direct, distribute, and finance your stories across platforms and turn them into immersive experiences.
 
Artists - expand your digital and interactive horizons!  Your skills are needed in the interactive and digital spaces.
 
Digital Media Professionals - learn more about what the near future holds and where the latest revenue models can be found.
 
Arts Professionals & Arts Organisations - learn about how interactive storytelling and immersive media can assist you engage with multiple audiences on site, on line and in multiple virtual and augmented realities.
 
Computer Games, Mobile Services, Web Professionals, Social Media Professionals, Advertisers, Creatives, Brand Specialists, Marketers, Simulation Professionals, Animators, VFX artists, Hackers, Coders, Technology Professionals....
 
Entrepreneurs!

Get your tickets!

CONFERENCE

X Media Lab Perth "What's Your Story?" is the must-attend creative industries event for screen practitioners, artists and digital media entrepreneurs who want to understand how they can develop storyworlds which are immersive, cross platform and interactive.

This is your opportunity to learn from and network with the world's leading Interactive Storytellers!
 
No boring panels! Just information rich keynote presentations from guru's from across the world.
 
We give great thanks to our International Partners for their support. Conferences costing twice or three times as much do not have the clarity of vision, the high-value content or networking opportunities X Media Lab Perth: Interactive Storytelling provides!
 
Don't miss out - register today.

THE LAB

X Media Lab Perth: "What's Your Story?" is a uniquely exciting creative event for digital media professionals.

X Media Lab Perth: "What's Your Story?"  consists of a one-day Professional Conference Day (April 13) that showcases all the Mentors as Speakers. The Lab (April 14 - 15) itself is an intensive two-day creative ideas and mentoring environment for selected project teams and media companies who get to work directly on their own project ideas with a range of the world's best digital media experts.

The Lab experience increases the chances of getting your project idea to market and achieving commercial success. You also enter into an impeccable international network of digital media stars and entrepreneurs with their superb expertise and high-value international contacts.

The environment of the Lab allows the participating teams to schedule their own unique Lab experience by selecting for themselves which Mentors they choose to spend their one-on-one time with.

It's a form of elite personal consultation with a range of the world's outstanding digital media people about your own project ideas. And you make friends with the international stars.

Previous project teams have ranged from independent start-ups which have gone on to win awards at MIPCOM in Cannes, UNESCO in New York, AIMIA in Australia; to Lonely Planet; Disney Internet Group from Tokyo; Zuji.com; India’s biggest games and animation company; and world leading Virtual Worlds platform. Project teams have come from the UK, Sweden, Norway, France, Netherlands, Hong Kong, China, Australia, Japan, Germany, Korea, Singapore, Indonesia, Malaysia, India, New Zealand and the USA.

The "X" in X Media Lab stands for: Cross Platform, Cross Disciplinary, and Cross Cultural.

X Media Lab Perth: "What's Your Story?" is seeking 16 outstanding projects to be mentored one-on-one in the Lab.

Projects may have an entertainment, cultural, educational, or an informational basis.

It is entirely free to nominate your project.

Previous Lab participants have been laudatory in their praise for this unique experience.  Typical comments include:

"Profound and transforming"

"Nothing short of extraordinary"

"An exceptional experience!"

"By far the best professional event I have attended!"

"Mind Blowing!!"

"Compressed a year into three days - a million dollars worth of mentoring!"

"A once-in-a-lifetime opportunity"

"Informational, Illuminating, Inspiring!"

 

GETTING THERE

MENTORS

X Media Lab has access to a superb roster of some of the world's leading digital media practitioners, innovators, and power-brokers.  Register today for XML Perth "What's Your Story?" and meet and network with:

Rajesh Rao portrait

Rajesh Rao

Founder and CEO, Dhruva Interactive; Founder, GameTantra (Bangalore)

Rajesh founded India's first games company, Dhruva Interactive, in 1997 and is acknowledged as a pioneer of the Games Industry in India. 

 

In his bestselling book on globalization “The World is Flat”, Tom Friedman describes Rajesh as one of the most dynamic entrepreneurs he met in India and used Rajesh and Dhruva as a metaphor to explain ‘triple convergence’ – how a young entrepreneur and his startup from India plugged into the global games industry by leveraging the new forces of globalization that are ‘flattening’ the world.

Dhruva, which recently completed 15 years in business, is India’s oldest and most experienced games company, developing games across multiple platforms and providing game production services to the global videogames industry, working with global majors like Microsoft, Capcom and Disney.

In 2009, Dhruva’s product group was spun out as a separate game publishing entity called GameTantra, which is focused on creating and publishing gaming IP for international and Indian audiences.

Rajesh is active in promoting and growing the game industry in India. He is Chairperson of the NASSCOM Gaming Forum, is a member of the FICCI Entertainment Committee, and is on the Expert Committee for Animation, Gaming and VFX advising the Ministry of Information and Broadcasting, Govt. of India.

READ MORE
John De Margheriti portrait

John De Margheriti

Pioneer and Visionary of the Australian Game Development Industry (Canberra)

John is a true entrepreneur, visionary and one of the most motivated and passionate people in the Australian Game Development Industry. After co-founding his Company, Micro Forté Pty Ltd in 1985 (a veteran Australian game development studio), he set out with the goal of establishing a training institution that would specialise in supplying industry ready artists, programmers and developers for the Digital Content Industry.

 

John’s goal came to fruition in 1996 when the not for profit Academy of Interactive Entertainment was officially opened. The campus was strategically co-located with Micro Forté Pty Ltd and has been producing top quality, industry ready graduates for over fifteen years!

Today, AIE has three campuses (two co-located with professional game development studios) in Sydney, Melbourne and Canberra and is establishing its Seattle USA campus. The AIE has gained much recognition for being Australia’s premier Registered Training Organisation for the Computer Game Development and 3D Digital industries.
Johns is also the founder and Chairman of Canberra Technology Park (CTP), the Australian Game Developers Conference (AGDC), and BigWorld Pty Ltd (a Massively Multiplayer Online game middleware company).

John also founded the Game Developers Association of Australia (GDAA) at the inaugural AGDC in 1999, and acted as one of its main financial backers and treasurer until late 2005 when he resigned from the board to focus his energies on expanding BigWorld Pty Ltd. In December 2005, John also announced the closing of AGDC, Australia’s most successful and well known Game Developers Conference to provide the GDAA an opportunity to run an industry conference.

READ MORE
Jeroen Elfferich portrait

Jeroen Elfferich

Entrepreneur in synchronous social interactive entertainment (Amsterdam)

Founder and CEO Jeroen Elfferich of Ex Machina has the wind in his sails after having developed and innovated products in live social gaming for the web, mobile and TV platforms for years.

 

His dreams are finally coming true now that the use of smart phones has exploded and the technology has become sufficiently advanced. The latest tool produced by Ex Machina is PlaytoTV, a technology that is being used in The Voice Of Holland and other (international) tv formats.

Jeroen studied Artificial Intelligence and Sociology and, aged 20, co-founded web developer NetlinQ in 1995. As CTO he helped to grow the company to over 200 employees when it was acquired by Framfab (now LBi Group) in 2000. A year later, he co-founded Ex Machina, where he currently serves as CEO and is responsible for overall management. Jeroen has been working in online gaming technology since 1998, mobile since 2001 and second screen since 2004. His interest is in synchronous, social and interactive entertainment across mobile, web and TV.

READ MORE
Jaunique Sealey portrait

Jaunique Sealey

Digital Strategy, Social Media Marketing and Business/Product Development Executive (Los Angeles)

Jaunique Sealey has rapidly emerged as one of the most sought-after thought leaders in the space of social media marketing, brand development and digital media distribution.  

 

As an attorney and engineer, she has worked with numerous blue-chip entertainment companies including Infospace Mobile, specializing in mobile content distribution and partnerships, and Universal Music Group, where she negotiated groundbreaking deals to pair content with emerging platforms involving companies such as Microsoft, Google, VEVO, Apple, TuneCore, Netflix and Muve Music, amongst many others.  As a marketing and business strategist, she has worked with world-renowned clients and iconic brands such as Lady Gaga, Sony Pictures, and Barneys New York, including leading the digital marketing agency of record supporting the epic rollout of online promotions in connection with the album release of Born This Way.

Her unique combination of experience with emerging distribution outlets and business models, along with unprecedented exposure to and development of the best practices within social media marketing gives her an unmatchable 360-degree view into the world of digital content with the ability to develop, evaluate and evolve business models to fully maximize presence and revenue in the online economy, or as she calls it, the “economy of connectivity.”  In her approach to social media campaigns, she masterfully bridges innovation with function, and technical capabilities with community and platform building, leveraging her in-depth knowledge and experience across all things digital for her select cadre of clients.

She is the author of Piece of the Fame: Rockstar Social Media Marketing Strategy for Everyone to Ignite Your Business, Career and Personal Brand, released in February 2012, and is a frequent conference participant, including SXSW, SFMusicTech, Bandwidth, BESLA, MuseExpo, and the AIMP.  Ms. Sealey is a graduate of Duke University Pratt School of Engineering and Harvard Law School and maintains licenses to practice law in the states of California and New York.

READ MORE
Jason Manley portrait

Jason Manley

Founder of The Art Department (Austin)

Jason is President of www.theartdepartment.org the renowned online and brick and mortar college of art and entertainment development which has students worldwide. 

 

Jason is founding shareholder and Board Director of Massive Black Inc, the Entertainment Art and I.P. production studio group with studios in the US and China. During his eight year tenure as MB's founding President, he created and directed all company vision, strategy, marketing, promotion, business development and oversaw all studios as the company's top executive. Jason secured and oversaw the delivering of more than 280 entertainment industry projects and numerous blockbuster hits from clients in games, film, toys, social media, comics, television, and animation. His clients include Sony, Microsoft, Nintendo, EA, Activision/Blizzard, Square Enix, Black Isle Studios, id software, and all top twenty video game publishers out of a total of nearly 200 renown firms across the spectrum of the entertainment industry markets. In 2009 Jason's business vision, consultation, and personally developed plans helped a failed internet game company secure 32 million Euro's in investment to enter the Social Games industry as a publisher and developer. He has since stepped forward into the field of education and community development full-time. 

Jason is a leading expert in the field of social media and online education. He is the Founding Director of ConceptArt.org which now has over 262,000 registered students and industry professionals sharing, creating and learning entertainment I.P. development, art, 3d, animation, design, and illustration. He created, designed and produced all ConceptArt.Org International Art and Design Symposiums as a way to bring professionals and students from around the world together for personal and career betterment.These important industry events have since been attended by more than 8000 students and pros alike, from more than 400 entertainment companies. Manley followed with the ConceptArt.Org branded online educational programs and curriculum which are used in schools, universities, and companies internationally and serve students in nearly every country of the world today. His educational and event sponsors have included Microsoft, EA, Activision, Blizzard, AFI Film Festival, Red Bull, Dell, Autodesk, Ubisoft, Lucasfilm, Bioware and more. Jason has taught industry leaders, professionals and students since 2002. He has been a speaker for the Academy of Interactive Arts and Sciences DICE Summit in Las Vegas, DICE Asia, AnimFX New Zealand, GDC San Francisco, GDC Europe, GCDC/GamesCom, Kre8tif Malaysia, The Pixel Show: Brazil, The Illustration Academy, SXSW Interactive, all 12 International Art and Design Symposiums and X Media Lab. 

READ MORE
Samuel Seow portrait

Samuel Seow

Managing Director, Samuel Seow Law Corporation (Singapore)

Samuel Seow is the Managing Director of Samuel Seow Law Corporation and is also Foreign Legal Advisor to Seow & Associates.

Samuel’s expertise is in the field of intellectual property law and general commercial and corporate law, and he also has several years of experience in dealing with a wide range of property-related transactions, with a special focus on the application of these laws to the entertainment, arts and media industries. He is a much recognised name in these industries.

 

READ MORE
Leah Hoyer portrait

Leah Hoyer

Levity Entertainment Group; Former Director of Development, Walt Disney Co. (Los Angeles)

With well over a decade of experience in the entertainment industry, Leah Hoyer has overseen more than 200 hours of programming for network and cable television, both in the US as well as internationally.

Ms Hoyer was Director of Development for Disney Television Animation, working on such global hits as Phineas & Ferb, Recess and Kim Possible.  She is now Creative Producer at Levity Group, where she develops live action and animated television series and seeks out strong creative talent for management and co-production opportunities.

Leah was an attorney before attending the prestigious UCLA Film School to earn her MFA in Animation and pursue her passion for cartoons.  She guest lectures at several universities and is on the Board of Directors of Women in Animation International.

READ MORE
Derek Woodgate portrait

Derek Woodgate

CCO, Plutopia Productions; President, The Futures Lab (Austin)

After 11 years as a British Diplomat and 13 years as a corporate executive, Derek founded The Futures Lab, Inc in 1996 and has spent the past 16 years as a practicing futurist, author, speaker, and innovator, with a focus on the media, communications and entertainment industries.

 

Clients include: Showtime, MTV, Clear Channel, WorldSpace, BBC, NPR, Nokia, Casio, Philips, Intel, Microsoft, Shell, Coca Cola, Nestle, Fiat, Nissan and Ford, etc.

In 2006, Derek founded Plutopia Productions, Inc - a creator and producer of future-focused, entertainment and events, which leverage the convergence of technology, art and entertainment.

In his role as CCO at Plutopia, Derek has developed a distinctive concept of participatory experiences, which he calls “Sense Events”, aimed at providing multi-sensory stimulation and the thrill of discovery by integrating emerging technologies (robotics, telepresence, holographics, immersive, interactive installations,, etc), as well as performance by world-renowned artists.

Derek has been a keynote speaker at numerous media/entertainment-related conferences, including: The California Arts Council, CMJ Music Conference, Cutting Edge Business Music Conference, London International Live Music Festival, The Rise Music Entrepreneurship Conference, SEHRF, various TEDX conferences, and is a regular panelist at SXSW since 1995.

Derek’s books include: Future Frequencies (2004); Future Flow (July, 2012) with a preface by DJ Spooky, and Calling The Toads – A Burroughs Compendium (1999) co-authored with Lee Ranaldo of Sonic Youth, Allen Ginsberg and Douglas Brinkley. His articles have appeared in Wired Magazine, The Futurist, The Well, Compass, Saga Magazine, USA Today, etc.

Derek has a Masters in Political Economics and has lived in eleven countries and is at home in seven languages.

He was a multi-term board member of the Association of Professional Futurists, ex- President of the Central Texas Chapter of the World Futures Society and is a consultant to the Digital Convergence Initiative and Create Austin.

 

READ MORE
Shinta W. Dhanuwardoyo portrait

Shinta W. Dhanuwardoyo

Founder of Bubu.com and Managing Partner at Nusantara Ventures (Jakarta)

Shinta Dhanuwardoyo is a pioneer of Indonesia's digital landscape and is recognised by Globe Asia as one of the 99 Most Powerful Women.

 

She is the Head of Permanent Committee for Online and Print Media at The Indonesian Chambers of Commerce and Co-Chair for Indonesia Mobile Marketing Association. She is a managing partner at Nusantara Venture, a pioneering technology venture capital fund in Indonesia aimed at helping entrepreneurs create and grow market-leading digital media companies throughout South East Asia.

Earlier this year Dhanuwardoyo organised Indonesia’s largest digital event IDBYTE, inviting world-class speakers from the industry giants such as Facebook, Google, LinkedIn and EBay.

In 1996 she founded Bubu.com – one of the first internet companies in Indonesia which has since evolved into the country’s leading digital media agency engaging with internet, social media and mobile strategies. Bubu was recently acknowledged by Red Herring as one of Asia’s TOP 100 Most Innovative Companies.  At its essence, Bubu believes in the concept of storyability - one idea, one story that every digital campaign has to have in order to rise in people’s mind, gives a genuine experience and be the talk of the town.

Prior to joining Nusantara, Dhanuwardoyo was the CEO of a Telkom Group subsidiary that focuses on the most trusted and biggest e-commerce portal in Indonesia, plasa.com. 

READ MORE
Helen Papagiannis portrait

Helen Papagiannis

Augmented Reality Specialist, Designer and PhD Researcher, Future Cinema Lab, York University (Toronto)

Helen Papagiannis makes, thinks, and dreams Augmented Reality (AR). She has worked with AR as a designer, researcher and artist for the past seven years, exploring the potential for it in storytelling as a creative visual medium, with a focus on aesthetics, content development, and storytelling. 

 

She believes 'AR is a lean back experience and we need to move towards a lean forward model to drive AR into the future as a compelling, engaging new medium'.

Prior to her augmented life, Papagiannis was a member of the internationally renowned Bruce Mau Design Studio where she was project lead on Massive Change: The Future of Global Design. The project components included an internationally-touring 20,000 square foot exhibition commissioned by the Vancouver Art Gallery, a book published by Phaidon Press, a conference featuring global leaders from across disciplines; and an online forum.

She has presented her interactive artwork and research at global juried conferences and events including TEDx (Technology, Entertainment, Design), ISMAR (International Society for Mixed and Augmented Reality) and ISEA (International Symposium for Electronic Art).

 

READ MORE
Juhaidah Joemin portrait

Juhaidah Joemin

Managing Director, Executive Producer, Giggle Garage (Kuala Lumpur)

Juhaidah Joemin is Managing Director of Giggle Garage; an IP creation, development and 3D production studio based out of Kuala Lumpur, Malaysia. She is also taking a role as Executive Producer; overseeing creative development and project execution for the company original IPs and co-production properties of children and family entertainment.

 

Prior to Giggle Garage, she was Representative Office Manager of Al Jazeera Children’s Channel (JCC); a Qatar based Pan-Arab edutainment channel. Based in Malaysia, Juhaidah’s key areas of responsibility include marketing & communication, and business development in the Asia Pacific. She was specifically responsible for evaluating and overseeing development of the channel’s co-production projects in the region; among others SEEFOOD the Movie (co-production with Silver Ant) and Saladin TV Series (co-production with Multimedia Development Corporation) which has been nominated for the International Emmy Award 2011 for the Children and Young People category.

Prior to JCC, Juhaidah spent over seven years with the Multimedia Development Corporation Malaysia, under its Creative Multimedia Cluster. She worked closely with the creative industry policy-makers and content producers, participated and witnessed its evolution over the years.

Juhaidah serves on various industry development programs as mentor and judge, including the X Media Lab, Malaysia IPCC (Intellectual Property Creative Challenge), the Asia Pacific PANORAMA and in a panel of judges for the International Digital Emmy Awards.

Having spent more than 13 years in both government and private sectors within the creative industry, Juhaidah’s expertise includes industry development, content creation, animation production and management; as well as television & broadcasting.

READ MORE
Linda Aronson portrait

Linda Aronson

Scriptwriter, Playwright, Novelist (Sydney)

Linda Aronson is a working writer with awards as a scriptwriter,playwright and novelist. She  has thirty years experience as a scriptwriter working for companies from Australia, UK, New Zealand and USA.

As a scriptwriter, she has credits for feature film, TV series and serials, mini-series, children's TV, radio drama, stage plays, and TV drama-documentary. Her young adult fiction  is published in many languages and her hit stage comedy Dinkum Assorted (about life in a World War II biscuit factory, written for a cast of fifteen women and a nanny goat ,and for which she also wrote music and lyrics) has rarely been out of production somewhere since it premiered at the Sydney Opera House over twenty years ago. She has also published short stories and satirical journalism.

Linda also works internationally as a script consultant.She was the first to provide practical guidelines to writing parallel narrative screenplays (flashbacks, flash forwards, non-linear narrative, ensemble casts, multiple storylines etc ) in her groundbreaking award-winning book Screenwriting Updated, and is considered by many to be the world expert on the subject. She has guest lectured for many film industry professional bodies and film schools all over the world, including NYU, Columbia, American Film Institute, Berkeley (USA)  NFTS, The Script Factory, Goldsmiths, Scottish Screen Academy (UK), FAS (Dublin), CEEA (Paris) DFFB (Berlin), NFTVA (Amsterdam), FAMU (Prague), Danish National Film School, the Swedish Film Institute and many more across Australia, New Zealand and in South Africa. 

Awards include Writers' Guild Awards for TV, The Elizabethan Theatre Trust Biennial Play Prize, STC Short Play Prize, Banff TV Series Prize, NSW Women and Arts Fellowship, The Sanderson Book Prize National Award for Academic Excellence in Publishing. Nominations include Writers' Guild awards for Best Stage Play, Best Original Screenplay, Best MiniSeries, Best TV Series Episode, Best Work for Children. Other nominations include AFI Best Original Screenplay (for her acclaimed film Kostas) and, for various of her novels, nominations for a number of Premier's State Literary Awards.

Her books Screenwriting Updated and The 21st Century Screenplay are required reading at many film schools internationally. Other text books include Television Writing: The Ground Rules of Series, Serials and Sitcom and Writing with Imagination a book for schools. Her four novels are Kelp, A comedy about Love Seaweed and Rupert Murdoch, Rude Health, Plain Rude and Naturally Rude.

Linda was born in London and studied English Literature at The University of Ulster. She worked for some years on a D.Phil in late nineteenth century fiction at Oxford, while at St Hilda's College. 

READ MORE
Yang Lei portrait

Yang Lei

Curator and Exhibition Director at China Millennium Monument Museum of Digital Art (CMoDA) (Beijing)

Yang Lei is one of the most connected people in China's dynamic interactive, digital and visual arts scenes, and he exemplifies cross-cultural and cross-disciplinary storytelling and arts practise.

 

YANG Lei is Curator and Exhibition Director at the newly founded CMoDA (China Millennium Monument Museum of Digital Arts); Founder of NOTCH Festival (2006) of live media and social innovation; Former Cultural Adviser to the Norwegian Embassy in Beijing; Founder of Radio Take10, a collective internet radio promoting net label culture and demo scene around the world. Yang Lei is active in exploring digital engagement to transform the social fabric and life in China.

YANG Lei is invited by XML to curate a special Chinese digital art program for the Perth big screen during XML Perth 2012. The program, Jiao Cha Vol. 1, kicks off an ongoing exchange series between XML and China in digital art. Jiao Cha, Chinese for “intersect”, refers to the nature of cultural exchange as well as the interdisciplinary nature of digital art. Jiao Cha Vol.1 explores the public space via embedding avatar based social game triggered by smart phone, a traffic generated avatar puzzle and a Chinese digital animation screening program called Cocoon.

READ MORE
Warren Coleman portrait

Warren Coleman

Co-writer & Co-director Happy Feet; Co-writer Happy Feet 2 (Sydney)

Warren Coleman was the co-writer/director on the Academy Award winning animated feature film Happy Feet, and co-writer on Happy Feet 2.  He has a distinguished careers as a writer, director, content provider, and performer.

 

His latest project is a feature length screenplay based on Linda Jaivin's highly praised comedic novel The Infernal Optimist, which he’s co-writing with Australian comedian Stephen Abbott.  He and Stephen are also writing a feature film based on Barbara Moran's book The Day We Lost the H-Bomb.

A graduate of the National Institute of Dramatic Art, Coleman has written for film, television, radio and print.  He believes that making films is ‘a painstaking process with many layers and attention to detail - you have to surround yourself with people who share the same passion and integrity to get it right'.

Coleman’s film and TV credits include Red Star which was short listed for the New York Dramatists Playwright Awards and The Castanet Club - A Movie You Can Dance To. His theatre credits include The Man Who Sued God, Bad Cop Bad Cop and Judy Davis' Sydney Theatre Company production School For Scandal.  His directing credits include Jack, Buzz in which he also starred, Tall Dog and the Under Poppy, Effie....Just Quietly, The Venetian Twins and Associate Director on the hit show, Rent.

READ MORE
Carolyn Handler Miller portrait

Carolyn Handler Miller

Writer, consultant and specialist in interactive media; Author of "Digital Storytelling" (New Mexico)

Carolyn Handler Miller is one of the pioneering writers in the field of interactive media and digital storytelling, having begun working in this area in the early 1990s. Her book, Digital Storytelling: A Creator's Guide to Interactive Entertainment (Focal Press), is now in its second edition.

 

Carolyn has worked as a writer, writer-content designer, and consultant on over four dozen new media projects, including the landmark Carmen Sandiego series and the interactive version of the Pixar-Disney film, Toy Story, one of the most popular CD-ROMs ever released.

Her work as a digital storyteller includes entertainment, educational, informational and training projects made for CD-ROMs, kiosks, the Web, smart toys, and integrated media projects. Her clients include major media companies, Fortune 500 corporations and educational institutions.

In addition, Carolyn is an international speaker and teacher on the subject of digital storytelling, having given workshops and lectures in Johannesburg, Rome and Paris. She has also led writing workshops at the Maui Writers Conference and taught interactive writing and design for UCLA's renowned Writers' Program. She currently teaches interactive narrative and video game development for the University of New Mexico, Albuquerque.

Carolyn came to new media after many years as an award-winning screenwriter, and has a special expertise in writing for children and families. Her work in feature films includes two historic dramas for Pilgrim Productions, and, in television, her credits include the long running children's series, Captain Kangaroo (the original version starring Bob Keeshan); episodic series; and numerous network Afterschool Specials, one of which, Sometimes I Don’t Love My Mother, earned her an Emmy nomination

Carolyn's specialties include consulting and writing interactive entertainment and edutainment (videogames, webisodes, interactive stories and other forms of entertainment for the Web, CD-ROMs, iTV, kiosks, convergent projects); Carolyn is also an award-winning screenwriter.
 

READ MORE
Sam Doust portrait

Sam Doust

Creative Director, Strategic Development, ABC Innovation (Sydney)

Sam is Creative Director of Strategic Development for the Innovation division of the ABC. Since starting in that role nearly five years ago, he has worked hands-on across many large and small new media projects.

 

He conceived of, designed and co-produced ABC iView, and then went on to write and direct Gallipoli: The First Day, which has won several awards including the inaugural AFI Award for screen innovation in 2009 and has subsequently been distributed to schools nationwide. He then wrote and directed Bluebird AR, the ABC's first alternate reality online drama, which won an Australian Writers Guild Award. Last year, he ran the Explainer Project, working with program units across the ABC as well as collaboratively with Jay Rosen at NYU and The Guardian in London. Prior to his present role, he worked at the ABC both in the News division and New Media and Digital Services, where he initiated, designed and produced the multi-award winning Four Corners Broadband Editions. He's presently working on a online documentary about the Sydney Opera House. For more: http://bit.ly/H2EOSb  http://bit.ly/aXvCRc  http://bit.ly/sgRi  @samdoust.

READ MORE
Louise O’Donnell portrait

Louise O’Donnell

Director, Seed Production – Digital Media and Communications (Sydney)

An innovation specialist and multi-platform content director Louise’s comprehensive experience embraces broadcast and digital production, marketing and communications, an invaluable combination for delivering ideas that build brands and engage audiences.

 

 

 

Recently Louise was Project Director for YouTube Symphony Orchestra 2011, the largest streaming event that YouTube has ever seen, with over 33M streams. Formerly the Director of Digital and Broadcast for the Sydney Opera House, she developed their digital content strategy and is currently delivering multi-platform content and digital marketing strategy for the likes of the Sydney Symphony Orchestra, The Australian Museum, Blink Freehand, Australian Documentaries, the White Agency and Moon Communications.  In addition to being speaker and mentor for X|Media|Lab digital think tanks in Sydney and Perth, Louise is keynote speaker for Terrapin’s Internet show, DigiTech and Inforum.

Previously Louise was consulting digital business strategist for Macquarie Radio Network where she developed the hyper-local offering www.streetcorner.com.au. She was National Head of Digital & Interactive for Leo Burnett Australia from 2004 to 06 and as Executive Producer of Big Brother Interactive for Southern Star Endemol she set up the platform here in Australia. She was also consulting Project Manager for one of Australian Broadcast Corporation’s most successful interactive programs and its first multi-platform TV series, Fatcow Motel.

Louise began her career producing and editing film and TV then moved into digital in 1997 as Executive Producer for Spike Networks’ one of Australia’s leading digital start-ups.
 

READ MORE
BEEN portrait

BEEN

Graphic designer, media artist, lecturer at Peoples University, China Communications University (Beijing)

Been has had works exhibited throughout galleries and festivals in Europe and Asia.

 

 

 

Been’s work for Perth big screen, Rabbit God Goes South, is inspired by the traditional Chinese 3-section flipping pictorial, to bring the Rabbit God, avatar of moon who blesses the children, to Perth. Pedestrian triggers the flipping of the figure on the big screen to generate random combination which can also be downloaded to your smart phone as wallpaper.

Rabbit God Goes South is commissioned by X Media Lab and the MRA of the WA government.

READ MORE
Fei Jun portrait

Fei Jun

Artist/Designer, Associate professor, CAFA Media Lab, China Central Academy of Fine Arts (Beijing)

Fei Jun holds an MFA in Electronic Integrated Art from Alfred University’s School of Art and Design in New York. His art and design work has been exhibited nationally and internationally in galleries, museums and festivals.

 

His main research areas are digital art, interactive art, interface design, interaction design and digital publishing. He is particularly interested in the intersection of virtual space and physical space. His recent research has focused on creating locative social media for public engagement. He has also been exploring the value of virtual labor and interactive systems for empowering sustainability.

Fei Jun is participating in Jiao Cha Vol. 1 as part of XML Perth "What's Your Story?"  2012.

Fei Jun’s work for the Perth big screen, 798 Talk Show, is the follow-up episode of All about the VILLAGE,  a social game series attempt to establish a regional social media for people to speak, connect, perform and share in public space via an entertaining, casual and humorous approach, the form of the media helps the user release the fear of public speaking and stimulates wise and indirect expression of social or political concern.

 

READ MORE
Song Zhenshan portrait

Song Zhenshan

General Manager, Department of Television, China Film Group (Beijing)

In 2011, Song Zhenshan went from being an award winning producer, to the Head of Television of the largest and most influential state-run film enterprise in China. 

 

The China Film Group is involved in multiple aspects of film and television production including digital cinema construction, print processing, advertising and international distribution. Each year it produces more than 30 feature films, 400 television shows and 100 telefilms.

As an experienced producer and art designer, Zhenshan has personally worked on over 30 long running television programs and award winning feature films.

Throughout his career is has held several influential titles including General Manager of the Beijing Yuanshen Film Production and Investment Company, Executive Deputy of Studio Hengdian Film and TV Investment Company, and General Manager of the Film and Television Production at the Beijing Film Studio.

Zhenshan has a Master Degree of Fine Art.

 

READ MORE
Song Qiang portrait

Song Qiang

Head of Film Special Effects Studio, Chinese Research Institute of Film Science and Technology (CRIFST) (Beijing)

Leading one of the most cutting edge film studios in China, Song Qiang has been responsible for introducing some major international technologies to the Chinese film industry.

 

At the recent Macau International Film Festival, Qiang accepted an award on behalf of CRIFST that recognised its Distinguished Contribution to Chinese Film and Technology.

Qiang regularly attends international film festivals as a VIP guest, to promote Chinese film technologies to the world.  He has also been instrumental in bringing Hollywood’s top tech talent to China for lectures and workshops (including the VFX teams on The Hurt Locker and Green Lantern).

He also represents China’s State Administration of Radio, Film and Television (SARFT) importing and distributing foreign films to the Chinese film market and promoting domestic films to the global market.  His main areas of expertise are in film investment, co production management, film process operation, joint-venture productions and distribution.

Qiang has worked across a variety of technical film disciplines - as an editor, colourist, cameraman and technical director.  He has also worked alongside many famous Chinese film directors including Zhang Yimou (House of Flying Daggers), Feng Xiaogang (If You Are the One) and Chen Kaige (Farewell My Concubine).

Qiang is a Member of both the Chinese Film Association, and the Chinese Film and Television Institute of Technology.

READ MORE
Sun Ming portrait

Sun Ming

President, China Film House Investment Co. (Beijing)

As an acclaimed Chinese cultural investor, Mr Sun has overseen the operations of many large scale developments throughout his career in real estate, cultural enhancement and creative projects.

 

While heading the China Film House Investment Co. he instigated the concept and design of the Chinese Cultural and Technology Parks in Chengdu, Sichuan, Xi An Qujiang, Wuhan and Hebei provinces. These parks were built to support and foster the culture, ecology, amusement, tourism and industry of their respective areas.

Most recently Mr Sun was recognised for his commitment to cultural investment and was promoted as an industrial expert consultant to the Beijing's Globalised Programme.  During his time in Perth, Mr Sun will be responsible for finding international talent and productions applicable for significant Chinese investments.

READ MORE

schedule

SPONSORS

XML Awards

Two XML Perth Development Awards worth $20,000 each.

The X Media Lab Perth Development Award will provide development funding for up to two Western Australian digital media projects that have completed mentoring through the two-day Lab as part of X|Media|Lab Perth 2012.

During the Lab mentors from X Media Lab Perth will select up to two eligible projects to receive an Award of up to $20,000 per project.  

There are two distinctly separate awards:

1. XML Perth Development Award from Screenwest

To be eligible for this award:

The project must be submitted to XMediaLab Perth 2012 through a WA registered business or production company;

2. XML Perth Development Award from DCA

To be eligible for this award:

a. The project must be submitted to XMediaLab Perth 2012 through a WA registered business or production company;

b. The proposal must include at least one Western Australian arts practitioner or collaborate with a Western Australian arts organisation.

The full eligibility requirements can be found here:

If you would like to discuss eligibility or need help finding a project partner so as to meet the eligibility requirements, please email Michelle Glaser, Digital Project Manager, Screen West.

VIDEO

Get a taste for what to expect at XML Perth "What's Your Story?" by checking out what happened at X Media Lab Perth 2011

 

X|Media|Lab Perth 2011 from X|Media|Lab on Vimeo.

SCHOLARSHIPS

You'd like to come to X Media Lab Perth Pro-Day Conference - but finding things a bit tough at the moment?

You're an artist and a member of a WA arts or screen organisation and have heard about the XML Artist Scholarship opportunities?

If you would like to apply for a scholarship to attend X Media Lab and receive a discount of $150 on your ticket, then please email us.

We look forward to hearing from you.

Venues

venue image

State Theatre Centre of WA

XML Perth is being held in the Heath Ledger Theatre of the iconic State Theatre Centre of WA

 

Prices

Corporate

AUD 395.00

Includes morning tea, lunch, afternoon tea and networking reception

Independent

AUD 250.00

Includes morning tea, lunch, afternoon tea and networking reception

Student

AUD 99.00

Includes morning tea, lunch, afternoon tea and networking reception

VIP Package

AUD 450.00

Your VIP Package includes registration to the Pro-Day Conference and a ticket to the otherwise invitation-only VIP Networking Reception on 12th April with the XML Speakers & Mentors and a who's who of power brokers from WA's digital media and creative industries. VIP Packages are strictly limited.

The Lab

AUD 500.00

If your team is selected to come into the Lab there is a fee of $500 per project team.

Contact

Megan Elliott (X Media Lab)

Email Megan Elliott

Jule Japhet Chiari (X Media Lab)

Email Jule Japhet Chiari

Michelle Glaser (Screenwest)

Email Michelle Glaser

SHARE